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Zapier

Zapier

Overview

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

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Recent Reviews

TrustRadius Insights

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various …
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TrustRadius Insights
TrustRadius Insights
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Support for real-time and batch integration (86)
    9.1
    91%
  • Connector modification (86)
    7.1
    71%
  • Pre-built connectors (98)
    6.7
    67%
  • Monitoring console (74)
    6.5
    65%

Reviewer Pros & Cons

View all pros & cons
MK
Mark Kostner
Director
myscreen.com.au (Retail, 11-50 employees)
Verified User
Executive in Professional Services
Internet Company, 1-10 employees
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Pricing

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Starter

$29.99

Cloud
per month 750 tasks per month

Professional

$73.50

Cloud
per month 2k tasks per month

Team

$103.50

Cloud
per month 2k tasks per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://zapier.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29.99 per month 750 tasks per month
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Product Demos

Integrate Calendly with Pipedrive using Zapier

YouTube

How To Set Up Zapier Webhook URL Using WP User Frontend Pro

YouTube

Setting Up Zapier With ServiceTitan

YouTube

Zapier Frontend Demo

YouTube

How to send custom emails with form submission using zapier with demo

YouTube

Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!

YouTube
View more demos
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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

7.3
Avg 8.2
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Product Details

What is Zapier?

The Zapier Automation Platform is a platform designed to integrate data between web applications. Zapier automates the communication between apps by relying on “Triggers” within apps to catalyze pre-arranged actions, such as data formatting, and transfers of data between apps. The program featured pre-designed connections for more than 1,500 apps. It is scaled for small to mid-sized businesses and features a free version with limited connector complexity and quantities.

Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:

  • Multi-step Zaps - Zaps that automate several tasks at once.
  • Paths - Zaps that perform different actions based on if/then logic.
  • Filters - These ensure Zaps run only when certain conditions are met.
  • Schedule - Zaps can be set to run whenever it's right for the process.
  • Formatter - Used to transform dates, currency, text, and more into any preferred format.
  • Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.

Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.

Zapier Video

Welcome to Zapier!

Zapier Integrations

Zapier Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

Zapier starts at $29.99.

Reviewers rate Support for real-time and batch integration highest, with a score of 9.1.

The most common users of Zapier are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(709)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.

Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.

The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.

Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.

Users commonly recommend the following:

  1. Try out Zapier: Users suggest giving Zapier a try as it works great and can save time and money. They believe it is a worthwhile product, especially for those with a small marketing stack using various disjointed apps. Users recommend testing zaps and becoming familiar with the process.

  2. Research app compatibility: Users advise researching what triggers and actions are supported by current software solutions before using Zapier. They recommend making sure the apps you want to connect are supported by Zapier and suggest contacting support for specific app integrations.

  3. Explore available zaps: Users recommend checking out the list of zaps available on Zapier and comparing them to the tools you use to see if Zapier can automate some mundane tasks. They suggest connecting all eligible apps to Zapier and experimenting to understand its power. Furthermore, users suggest regularly checking back as Zapier is likely to add more apps over time and integrate with new projects.

Attribute Ratings

Reviews

(26-50 of 106)
Companies can't remove reviews or game the system. Here's why
May 12, 2021

A Must-Have For Any Small Biz!

Daphna Gall | TrustRadius Reviewer
Daphna Gall
Director in Marketing
LuminAID (Consumer Goods, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I would recommend Zapier for small teams where everyone is very hands-on and would be able to elevate an issue if something breaks. It's a great tool, but it's a little risky to rely on it for a lot of your internal processes, simply because you may not know if something has stopped working because of a software update or change in the integrations.
For small little fixes, personal productivity, and notifications/tasks it's a home run.
April 29, 2021

Zapier is fantastic--I really love it!

Malessa Brisbane | TrustRadius Reviewer
Malessa Brisbane
Web Marketing Consultant
Webporter (Internet, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is excellent for helping apps automatically talk to each other. It allows you to create a more unanimous business system, pulling in the strengths of multiple specialist apps into a customized system for your business. And it's a huge time saver and error reducer!
April 14, 2021

Zapier - a great tool for greater responsiveness

Verified User
Consultant in Professional Services
Non-Profit Organization Management Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
My most frequent use of Zapier is enabling the integration between my email and my text messages. I receive a text message whenever one of my clients emails me, which enables me to be amazingly responsive without being tied to my computer all day.
April 14, 2021

Slick and inexpensive workflow automation tool that scales easily and offers many integrations

Verified User
Technician in Information Technology
Marketing & Advertising Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For various systems, Zapier is excellent at delivering notifications or triggering reports based on scenarios (uptime notifications from Pingdom, PagerDuty notifications for unsupported systems). It is also excellent for creating tickets based on events (bug reports create and assign helpdesk tickets based on rules). Essentially when events occur Zapier is a quick way to create a workflow that automatically subtracts a few manual steps from normal behavior. That being said, since there is no two way sync or complex modifiers, it is not useful as a reporting or analytics replacement.
April 13, 2021

Best in class!

Verified User
Project Manager in Product Management
Computer Software Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
  1. We use Zapier to automatically email relevant team members about events that are specific to their region. This data comes through our billing system and Zapier is able to decipher the region and based on conditions we have set up, forward emails to the relevant staff members.
  2. Zapier can capture webhooks and send these wherever you want. We have set up webhooks for errors in our application. These are immediately forwarded to message tools so our team know about the issue immediately, rather than having to log into our monitoring system.
  3. We have several apps that have similar information and we want to keep them in sync. However, they do not have native integrations with each other. Zapier can take events from one app and post these into the other app.
April 13, 2021

Electrify Your Operations with Zapier

Verified User
Employee in Marketing
Computer Software Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you use any sort of CRM and also have a website that captures data you need to have Zapier. The only way that data is useful is if it is actionable, which it certainly will be if you connect your website and CRM via a Zap. Any type of sales-oriented business needs this. Also, if you have multiple databases that you find yourself having to copy and paste information from one into another you can save time and decrease human error by automating the process. Even if you aren't using a CRM connecting your website forms to a Google Sheet is incredibly helpful. I'm not sure who I wouldn't recommend Zapier to. Perhaps extremely small businesses.
April 08, 2021

Without Zapier Business Is Just Harder

Aaron Parker | TrustRadius Reviewer
Aaron Parker
Consultant
Sarah Pye Author (Environmental Services, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are using a variety of legacy software that doesn't have API connections then Zapier is your saviour. It can not only make a connection between them but you can also add extra steps and processes to get the most out of both pieces of software (or more). On the downside, the learning curve is a bit steep at times and it can be frustrating get a zap to work for the first time, so non-technical people may have issues. Most times it's easy, but when it's not, it's not.
April 07, 2021

Zapier has made our lives easier!

Verified User
Director in Marketing
Non-profit Organization Management Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is ideal for adding two apps together. It's very streamlined and makes it so easy to make it and forget it. It doesn't work as well with connecting social media platforms together but they are working on that. It has worked wonderfully when connecting our database and our email provider as well as Zoom and Dropbox.
April 06, 2021

Zapier is the Easy Way to Connect Data Between 2 SAAS Programs

Kurt Hoffmann | TrustRadius Reviewer
Kurt Hoffmann
Marketing Director/Founder
Abra Marketing (Marketing & Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
As described previously, we have used Zapier to send leads from a HIPAA-compliant Formsite form to SharpSpring to track leads. We also used it to send data on people who signed up for an event on Eventbrite to SharpSpring to track which marketing campaigns they came from and for future marketing. In both cases it was extremely easy to use Zapier to connect the two programs, something I have no idea we could have done otherwise, except by manually exporting the contacts, then importing them into SharpSpring.
April 05, 2021

Automate your SaaS integrations with ease

Tsahi Levent-levi | TrustRadius Reviewer
Tsahi Levent-levi
Founder
BlogGeek.me (Internet, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
[Zapier is well suited for] connecting online forms to spreadsheets or mailing list services. Practically anything where you need one service you use in your business to provide an input to another service you use, or to collect data from it so you can process it later.

I also use it heavily to connect automated processes like purchasing of online courses to manual processes in my business using services such as Manifestly.
February 18, 2020

Great product!

Verified User
Project Manager in Product Management
Non-profit Organization Management Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
  • Some applications work well, but some not. I couldn't find many Slack integrations, but I did see useful GSheets integrations.
  • It's also good for creative solutions; you may not think two or more apps can connect, but they really can. It takes someone with creativity, critical thinking, and a bit of time to tinker to do well with this product.
February 11, 2020

Zapier makes process automation a breeze

ER
Edgar Romero
Director of Sales
Robocrea (Education Management, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
When you need to:
1.- Integrate different platforms to start the automation process on your business, Zapier is extremely useful.
2.- Import Facebook ads leads from Facebook to a CRM of place to make the follow-up.
3.- To automate and integrate simple processes that can be done using google apps.
5.- To help automate a workflow process in any department of your business.
December 16, 2019

Integrate, automate, innovate!

Verified User
Team Lead in Information Technology
Health, Wellness and Fitness Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
There are many uses for Zapier that could be used in your environment, as there are numerous connectors available. In our environment we are connecting Google Forms, Google Drive and Jira to perform our workflow for customers.
October 23, 2019

Definitely I recommend zapier

Jean André Gonzalez | TrustRadius Reviewer
Jean André Gonzalez
Head of Business Analysis and Integrations
Kushki (Banking, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is suited when your process will be launched just few times, probably if you are a startup the cost to use Zapier in a high volume could be expensive. However, is cheaper than pay for development. The webhooks are very useful you can fire a workflow in Zapier from any system.
September 18, 2019

A must-have tool for teams with a fragmented tech stack

Verified User
Director in Marketing
Staffing and Recruiting Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is a great product if you have a fragmented tech stack like ours. Most marketing teams have multiple software tools that get customer information. Zapier is a great tool for connecting those without using developer resources. But if you only have one central tool (like Hubspot) you probably won't need a tool like Zapier.
August 21, 2019

A great little orchestrator

Verified User
Manager in Information Technology
Consumer Goods Company, 10,001+ employees
Score 5 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Zapier is great for smaller-scale personal connections between two pieces of software in the cloud. It lets you do simple orchestrations based on compatible apps and lets you automate a common task that you would otherwise have to manually do in multiple steps during your day-to-day.
August 19, 2019

A great product for automating your daily tasks

Verified User
Manager in Information Technology
Think Tanks Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zapier is well suited for syncing data across your different systems. For example, if you need to sync contacts or leads between Salesforce and your email platform, Zapier is an excellent, user-friendly option. It is also well suited for automating social media postings. You can hook your website's RSS feed to Zapier and send all posts to any number of different social media accounts, all at once and automatically. You can even automate these posts to your Slack.
June 29, 2019

A must-have for modern businesses

Arnob Bordoloi | TrustRadius Reviewer
Arnob Bordoloi
Data Analyst
SquadLocker (Sporting Goods, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Integrations with Slack and Trello are excellent case scenarios where Zapier really shines. It has seamless integration with recording Typeform responses in Google Sheets. Recording Zendesk tickets in Google Sheets also works great.
Integrations with SQL server can be tricky to set up.
June 26, 2019

Great IFTTT tool to interconnect web apps in a few clics and a couple of hours.

Hector Arritorena | TrustRadius Reviewer
Hector Arritorena
Gerente de Desarrollo Corporativo
Autrozman Corp. (Airlines/Aviation, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
  • good: interconnecting web applications
  • good: sharing files between web apps
  • good: chaining actions between web apps and passing data between them
  • room for improvement: performing calculations with the data of one app before send it to the next
  • room for improvement: implementing loops with the information received from one, for example to "simulate" a "do while"
Usage Examples:
  1. Set up a workflow to write/revise/approve Tweets in a cloud BPM tool (i.e I use Flokzu)
  2. Have all your revisions and approvals in the workflow tool
  3. At the end, connect your workflow with Tweeter via Zapier to automatically publish the approved tweet.
May 27, 2019

Review of Zapier from the perspective of an App developer

Witt Sparks | TrustRadius Reviewer
Witt Sparks
Software Developer
CyberSolutions LLC - Los Angeles Magento Developers (Internet, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's great for taking the well-defined output from one application and routing it into another application in order to cause some action to occur there. In Assessment Generator, for example, when a user completes an assessment, their contact information (and scores if desired) are automatically passed to the assessment author's CRM system, where they are used to create new contacts or kick off an auto-responder sequence.
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