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Overview

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

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Recent Reviews

TrustRadius Insights

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Support for real-time and batch integration (86)
    9.1
    91%
  • Connector modification (86)
    7.1
    71%
  • Pre-built connectors (98)
    6.8
    68%
  • Monitoring console (74)
    6.5
    65%

Reviewer Pros & Cons

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Pricing

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Starter

$29.99

Cloud
per month 750 tasks per month

Professional

$73.50

Cloud
per month 2k tasks per month

Team

$103.50

Cloud
per month 2k tasks per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://zapier.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29.99 per month 750 tasks per month
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Product Demos

Integrate Calendly with Pipedrive using Zapier

YouTube

How To Set Up Zapier Webhook URL Using WP User Frontend Pro

YouTube

Setting Up Zapier With ServiceTitan

YouTube

Zapier Frontend Demo

YouTube

How to send custom emails with form submission using zapier with demo

YouTube

Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!

YouTube
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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

7.4
Avg 8.2
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Product Details

What is Zapier?

The Zapier Automation Platform is a platform designed to integrate data between web applications. Zapier automates the communication between apps by relying on “Triggers” within apps to catalyze pre-arranged actions, such as data formatting, and transfers of data between apps. The program featured pre-designed connections for more than 1,500 apps. It is scaled for small to mid-sized businesses and features a free version with limited connector complexity and quantities.

Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:

  • Multi-step Zaps - Zaps that automate several tasks at once.
  • Paths - Zaps that perform different actions based on if/then logic.
  • Filters - These ensure Zaps run only when certain conditions are met.
  • Schedule - Zaps can be set to run whenever it's right for the process.
  • Formatter - Used to transform dates, currency, text, and more into any preferred format.
  • Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.

Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.

Zapier Video

Welcome to Zapier!

Zapier Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

Zapier starts at $29.99.

Reviewers rate Support for real-time and batch integration highest, with a score of 9.1.

The most common users of Zapier are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(709)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.

Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.

The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.

Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.

Users commonly recommend the following:

  1. Try out Zapier: Users suggest giving Zapier a try as it works great and can save time and money. They believe it is a worthwhile product, especially for those with a small marketing stack using various disjointed apps. Users recommend testing zaps and becoming familiar with the process.

  2. Research app compatibility: Users advise researching what triggers and actions are supported by current software solutions before using Zapier. They recommend making sure the apps you want to connect are supported by Zapier and suggest contacting support for specific app integrations.

  3. Explore available zaps: Users recommend checking out the list of zaps available on Zapier and comparing them to the tools you use to see if Zapier can automate some mundane tasks. They suggest connecting all eligible apps to Zapier and experimenting to understand its power. Furthermore, users suggest regularly checking back as Zapier is likely to add more apps over time and integrate with new projects.

Attribute Ratings

Reviews

(1-25 of 106)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zapier helps my small business where we have time and resource constraints. I can automate repetitive tasks such as contact management, leads, etc. I see it less appropriate in complex projects that require complete customization or personalized integrations. In these cases, I resort to other types of more advanced tools or to the programming department
Score 10 out of 10
Vetted Review
Verified User
Zapier can be perfectly suitable to connect Facebook lead gen campaigns with Google Sheets to check out the leads generated in one place on a daily basis. It can be equally helpful to sync Gmail attachments with Google Drive. It can be helpful to connect the Facebook page with Google Forms.
Omar Abdelrehim | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is ideal for companies that are trying to find a way to do recurring tasks in a more efficient way. If you're a company that has many different administrative tasks using software or you have many different tasks that involve manual interactions and you would like to make that process more efficient.
Ramón Carmona Medina | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We did a retention/engagement strategy for users, so a user signs up and does a Trip. We automatically send an email saying if he did a 2nd trip, and he will obtain a discount for the 3rd trip. Once he gets the coupon we encourage him to complete a 5th trip with a minor discount. For every 5, 10, 15, 20, 30, and 40 trips, we offer a coupon or reward. We look to at least take our users up to 20 trips, and after that, it has become a habit for the users to use our platform. If we go to trip number 40, then they are an ambassador. All the automation was done with Zapier as backend plus webhooks, google sheets, mailjet, and other tools.

Thomas (TC) Riley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Zapier is perfect for simple integrations and setting up generally low-volume accounts that require very little configuration and maintenance. For a distributed structure where a client/outside party is responsible for billing, it’s easy to create an account, put them on a low-cost plan, configure a simple integration and teach them how to alter the setup. Its webhook-based setup is perfect for many simple use cases and there’s no reason to use a more complex or expensive solution.
However, if you have integrations that are increasingly complex (involve parsing, multiple non-linear steps, the integration of non-native APIs), significant in overall volume/data or require additional features (time delays for API limits), Zapier likely isn’t your best choice. Other integration platforms offer higher levels of customization and capability, though they’re typically significantly more complex and expensive.
Samantha Crawford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Free accounts or paid--free for small businesses with less than five workflows; more allowed in paid account. I definitely recommend it for saving time and money. I have been using Zapier in my business for about five years now and it has been great. The software works very well and as expected.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's a great supplement to Google form. If you need to add calendar appointments and don't want to do it manually, Google Forms works great. If you have a form that multiple people in your organization need to fill out and you need the information to be emailed and posted somewhere, this makes it easy.
Bryan McAnulty | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zapier is great at what it does. Competitors have cropped up over the years, but Zapier's integrations are generally the most well done since they are done by each app's development team directly, rather than a third-party that might not keep up with the app platform's latest features.

If a service already offers a native integration with the other service you need to connect, there is no point in using Zapier, but with tens of thousands of popular software tools out there, it isn't possible for every SaaS to integrate with every other, thus the need for Zapier.
Matthew Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you are an up-and-coming business and you’re trying to get your content out there without wasting time posting to all social media accounts it will save you a lot of time. It may not be appropriate once you become a very large company—you would likely hire a person to ensure quality and screening before posting comments/pictures.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If there are parts of your daily workflow that you feel could use automation, I cannot recommend Zapier enough. You will need a little imagination to set up the automation and you might need the help of a developer to use the API but once it's set up, trust me, you will not want to go back. Plus some of the Zaps are basically plug and play so if you are using stuff like Google Forms, Sheets or Excel, etc. you can set it up yourself very easily.
Jorge Guevara | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is highly recommended if you have a small business that needs to make a connection between several platforms.

If you are prospecting for clients and need to manipulate information quickly, you can get a CRM and connect your landing page and CRM with each other.

You can create schedule for sending emails, sms by meeting certain conditions.
May 13, 2021

One Zap at a Time

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I highly recommend Zapier because it solves a lot of issues that you wouldn't otherwise find a solution to. In the past, you would have to wait for individual companies to develop integrations with each other, which is still the best in my opinion, but Zapier is leaps and bounds ahead of the individual integrations. They make it very easy for us to find solutions we otherwise wouldn't be able to solve.
James Crook ☛ Business Coach for Massage Therapists ☚ | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is perfect when you have chosen other software for various different purposes, or are already using various different software packages, and you want to be able to connect data or statuses from one area to another. Zapier is not something you should use or rely on if you don’t need it! It doesn’t always have the level of integration or sophistication that a direct, native integration would have.
Alon Keren | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's awesome for solopreneurs and SMBs wanting to automate their own business or automate their clients' sales pipeline - meaning you can implement it into your SMB's business as well (not only for lead generation).

Due to lack of experience with using Zapier in large corporates, I'm not sure if it's well suited for it, but I doubt the right person can't find the right functionality to make it work. It's very easy to use and offers tons of APIs.
Mohamed Jemaa | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you want to connect for instance Facebook forms or linkedin forms to your CRM (Salesforce for example) , it is the most appropriate tool to get all your leads directly into it without typing anything.

You can update your leads in both ways from your automation tool and CRM.

You can connect all your forms to your crm and it is very efficient .
Omri Friedel - CPA, CA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier has been great for us in many instances and allows us to create operational workflows and processes very quickly and without reliance on limited engineering resources. We've used Zapier to:
  • Highlight key activities in business (new sign ups, missing information, cancellations, key successful events of our users).
  • Post key events, as above to Slack or Email.
  • Efficient updating of parts of our in-house built applications and many more.
The simpler the process the better. If the process is more complicated with many conditions, then lots of thought and planning is needed prior to building and implementing a zap.
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