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Overview

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

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Recent Reviews

TrustRadius Insights

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Support for real-time and batch integration (86)
    9.1
    91%
  • Connector modification (86)
    7.1
    71%
  • Pre-built connectors (98)
    6.8
    68%
  • Monitoring console (74)
    6.5
    65%

Reviewer Pros & Cons

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Pricing

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Starter

$29.99

Cloud
per month 750 tasks per month

Professional

$73.50

Cloud
per month 2k tasks per month

Team

$103.50

Cloud
per month 2k tasks per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://zapier.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29.99 per month 750 tasks per month
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Product Demos

Integrate Calendly with Pipedrive using Zapier

YouTube

How To Set Up Zapier Webhook URL Using WP User Frontend Pro

YouTube

Setting Up Zapier With ServiceTitan

YouTube

Zapier Frontend Demo

YouTube

How to send custom emails with form submission using zapier with demo

YouTube

Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!

YouTube
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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

7.3
Avg 8.2
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Product Details

What is Zapier?

The Zapier Automation Platform is a platform designed to integrate data between web applications. Zapier automates the communication between apps by relying on “Triggers” within apps to catalyze pre-arranged actions, such as data formatting, and transfers of data between apps. The program featured pre-designed connections for more than 1,500 apps. It is scaled for small to mid-sized businesses and features a free version with limited connector complexity and quantities.

Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:

  • Multi-step Zaps - Zaps that automate several tasks at once.
  • Paths - Zaps that perform different actions based on if/then logic.
  • Filters - These ensure Zaps run only when certain conditions are met.
  • Schedule - Zaps can be set to run whenever it's right for the process.
  • Formatter - Used to transform dates, currency, text, and more into any preferred format.
  • Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.

Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.

Zapier Video

Welcome to Zapier!

Zapier Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

Zapier starts at $29.99.

Reviewers rate Support for real-time and batch integration highest, with a score of 9.1.

The most common users of Zapier are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(709)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.

Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.

The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.

Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.

Users commonly recommend the following:

  1. Try out Zapier: Users suggest giving Zapier a try as it works great and can save time and money. They believe it is a worthwhile product, especially for those with a small marketing stack using various disjointed apps. Users recommend testing zaps and becoming familiar with the process.

  2. Research app compatibility: Users advise researching what triggers and actions are supported by current software solutions before using Zapier. They recommend making sure the apps you want to connect are supported by Zapier and suggest contacting support for specific app integrations.

  3. Explore available zaps: Users recommend checking out the list of zaps available on Zapier and comparing them to the tools you use to see if Zapier can automate some mundane tasks. They suggest connecting all eligible apps to Zapier and experimenting to understand its power. Furthermore, users suggest regularly checking back as Zapier is likely to add more apps over time and integrate with new projects.

Attribute Ratings

Reviews

(26-50 of 106)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is used by a variety of my clients. It is the first option that we look at when trying to connect one or more pieces of software. It has really cut down on the number of custom APIs that we've had to build.
Daphna Gall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier to connect our cloud software and automate repetitive tasks. Our whole team uses it, and it makes it possible for our small team to handle a lot of different types of work.
Some of the most common things we do with Zapier include automated notifications to our company Slack for important notifications and new sales leads. We use it a lot to create tasks in Asana for reviewing new leads, partner applications, etc.
Malessa Brisbane | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier in our business to help our different apps/systems talk to each other. We were previously manually creating copies of records from one system to the other, copying and pasting data, and, as you can imagine, it was not only time consuming and tedious but error prone. We now use Zapier to move records between systems and keep their info synchronized. It also does things like automatic CRM updates and calendar entries for us.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is a great tool that connects various apps. The main way I use it is to receive notification whenever a client emails me. This enables me to be very responsive without having to stay tied to my email all day. It is easy to add/remove people from my notification list.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We first started using Zapier when we adopted a new internal ticketing system from FreshService. At the time, the FreshService product was in its infancy but offered a good cost/feature value. It did not, however feature a native iOS app and/or push notifications. We started using Zapier as an intermediary between FreshService and our separate 3rd party SMS platform to deliver service request notifications to agents based on pre-defined rules. Eventually FreshService deployed a native iOS app which obviated this need. However, we had since learned how easy it was to define Zaps to plug feature holes in various platforms or make disparate services talk to one another. Eventually we gave access to it to those outside of IT so that they could experiment on their own. Now the majority of our departments have at least some type of Zapier usage even if it's as basic as pushing timesheet status reminders.
April 13, 2021

Best in class!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier across the whole organization from finance, sales, marketing, development and support. We use Zapier to post messages or statuses to various applications such as Slack, email, CRM, internal apps and more. These integrations have helped us ensure people are notified about crucial events, can get the information they require and data is synced across multiple systems.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zapier is used by every department at my B2B company. The Account Managers use it in [conjunction] with their support queue for project assignment, our Product Managers use it with Wootric to instantly be aware of any ratings given to our company. Sales use it to receive instant demos from various sources (i.e. landing pages, email campaigns, etc). Marketing uses it for all website and campaign needs. It allows us to be aware instantly of interested prospects and quickly mitigate any user issues.
April 10, 2021

Why Zapier Is Great

Andy Abramson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier to automate tasks between apps that don’t have native integration. We use it to alert us about changes and additions to mailing lists. It alerts us when emails arrive from specific senders, to automate social media posting and reporting.
Aaron Parker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In a nutshell, Zapier is becoming the go-to application for so many processes in the organisation. We use a number of different marketing softwares that don't always have a direct connection between each other and Zapier becomes the link between them. We have automated a ton of processes through Zapier that would otherwise be done manually and it simply makes life easier.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is connecting our Caspio Database with our email provider Mailchimp so that every time a new contact is added they are automatically added to our email. This has really made adding emails so much easier. It was difficult before using Zapier because it would not get done as efficiently. We also use it to take our Zoom webinars and add them to our Dropbox without having to do anything at all!
Kurt Hoffmann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are a digital marketing agency in business since 1999. Our clients are primarily in healthcare. We had a challenge where we were using SharpSpring forms to capture new patients driven by our campaigns, however we also needed to make the forms HIPAA-compliant. We found a HIPAA-compliant form solution through Formsite, but still wanted to be able to track the campaign results. With Zapier we were able to easily connect the two. Prospects complete the Formsite form which keeps it compliant and then Zapier sends the data to SharpSpring (via what the call a "Zap") so we get both our needs met. It's extremely easy to set up - it took about 15 minutes.
Tsahi Levent-levi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Zapier to automate integrations across the various apps I use. Mainly for marketing automation and purchasing automation of my online courses. Zapier makes it easy to connect these disparate cloud services that I use, since it requires no coding and is done through a rather simple interface that guides you nicely through the integration process.
April 02, 2021

Zapier FTW

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are currently using Zapier as part of our Marketing & Sales funnel for new clients. Zapier helps us to route leads from various sources into one Sales funnel and distribute to our team appropriately. In addition, Zapier has helped us to automate routing leads through the appropriate steps in our sales funnel, reducing the human analysis that's required on each lead.
February 18, 2020

Great product!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Zapier to coordinate Asana and GSheets for arranging product priorities. , we put several competing priorities as cards into Asana, and then they auto-push into a specific Google Sheet, which is then sorted for priority. It's been a beneficial tool to see in one single pane of glass which competing priorities we have.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Zapier, in our organization, is being used as a tool to automate many different tasks in the sales and marketing department.
  • We use Facebook to register leads to our Mailchimp account, as well as triggering emails when a Facebook lead asks for information. We also use Zapier to create a database using google sheets from many different input platforms that could be linked by using Zapier as the router of the information
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Zapier is used within specific teams in our department to perform workflow automation. We wanted an easy way to perform automation without needing to code but also have a drag and drop interface to set-up easily. For example, we use it with Google Forms for our customers to fill and let Zapier perform the automated approval workflow, and integration to Jira to open a ticket for our team without manually performing it ourselves.
Jean André Gonzalez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is an important tool to merge processes inside Kushki. We use different tools for different departments inside the organization and Zapier is the bridge to join and connect these tools. now Zapier is a decisive factor while we are choosing a tool if the tool does not have an integration with Zapier probably will not be selected. Zapier has been implemented in the operation team to automate a process like client affiliations catching the information throw forms, auto-filling documents and sending emails. Usually, automate this kind of task takes many hours of development but with Zapier just minutes. Probably if you have a process that involves some tools and areas could be automate using Zapier.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier to connect our various tools and softwares. From our own proprietary CRM, to our B2C email database to our B2B marketing automation platform, to event marketing software, our tech stack is fairly fragmented. Zapier is an amazing tool that connects them all and shared information. Mainly our marketing team uses Zapier.
Score 5 out of 10
Vetted Review
Verified User
I currently use Zapier to connect apps that we currently don't have native connections with. One very useful one connects JIRA with my mailing system. If I put something in a folder, the Zapier connection will automatically create an issue for me.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zapier is being used by the technology department to assist the whole organization. We use Zapier to automate our social media postings to Facebook, Twitter, LinkedIn, and others, and also to automate our RSS feeds and comment feeds to individual Slack channels, and to sync data across our marketing and sales platforms.
Arnob Bordoloi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is used by multiple departments across the organization to automate tasks. Graphic Design and Art services teams use Zapier to create and track cards in Trello. It has been used by Customer success department to track NPS scores from type form. Pipedrive integrations have been used to import leads on a daily basis.
Hector Arritorena | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
In my department, we need to send information from our workflow to a Google Drive folder, and we do it through Zapier. It was easy to set up and solved a really complex problem if we were to use web services or other integration mechanisms.

The business case is that we have an approval workflow, including several attachments, and when it is approved, we want to store all of them in a shared folder. The same business case could apply to send information when the workflow goes to a spreadsheet in Google Drive (via Zapier).
Witt Sparks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am a software developer with http://assessmentgenerator.com. I built a Zapier App to allow our users to connect their Assessment Generator assessments to their CRM or other apps using Zapier.
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