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Overview

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

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Recent Reviews

TrustRadius Insights

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Support for real-time and batch integration (86)
    9.1
    91%
  • Connector modification (86)
    7.1
    71%
  • Pre-built connectors (98)
    6.8
    68%
  • Monitoring console (74)
    6.5
    65%

Reviewer Pros & Cons

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Pricing

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Starter

$29.99

Cloud
per month 750 tasks per month

Professional

$73.50

Cloud
per month 2k tasks per month

Team

$103.50

Cloud
per month 2k tasks per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://zapier.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29.99 per month 750 tasks per month
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Product Demos

Integrate Calendly with Pipedrive using Zapier

YouTube

How To Set Up Zapier Webhook URL Using WP User Frontend Pro

YouTube

Setting Up Zapier With ServiceTitan

YouTube

Zapier Frontend Demo

YouTube

How to send custom emails with form submission using zapier with demo

YouTube

Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!

YouTube
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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

7.4
Avg 8.2
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Product Details

What is Zapier?

The Zapier Automation Platform is a platform designed to integrate data between web applications. Zapier automates the communication between apps by relying on “Triggers” within apps to catalyze pre-arranged actions, such as data formatting, and transfers of data between apps. The program featured pre-designed connections for more than 1,500 apps. It is scaled for small to mid-sized businesses and features a free version with limited connector complexity and quantities.

Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:

  • Multi-step Zaps - Zaps that automate several tasks at once.
  • Paths - Zaps that perform different actions based on if/then logic.
  • Filters - These ensure Zaps run only when certain conditions are met.
  • Schedule - Zaps can be set to run whenever it's right for the process.
  • Formatter - Used to transform dates, currency, text, and more into any preferred format.
  • Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.

Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.

Zapier Video

Welcome to Zapier!

Zapier Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

Zapier starts at $29.99.

Reviewers rate Support for real-time and batch integration highest, with a score of 9.1.

The most common users of Zapier are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(709)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.

Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.

The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.

Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.

Users commonly recommend the following:

  1. Try out Zapier: Users suggest giving Zapier a try as it works great and can save time and money. They believe it is a worthwhile product, especially for those with a small marketing stack using various disjointed apps. Users recommend testing zaps and becoming familiar with the process.

  2. Research app compatibility: Users advise researching what triggers and actions are supported by current software solutions before using Zapier. They recommend making sure the apps you want to connect are supported by Zapier and suggest contacting support for specific app integrations.

  3. Explore available zaps: Users recommend checking out the list of zaps available on Zapier and comparing them to the tools you use to see if Zapier can automate some mundane tasks. They suggest connecting all eligible apps to Zapier and experimenting to understand its power. Furthermore, users suggest regularly checking back as Zapier is likely to add more apps over time and integrate with new projects.

Attribute Ratings

Reviews

(51-75 of 106)
Companies can't remove reviews or game the system. Here's why
Jeff Osness | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier both internally and we help our clients use Zapier with our product "PhoneBurner" https://www.youtube.com/watch?v=mwyW41fZsUE What a great tool. In our digital age, we have so much data in so many different systems that don't talk to each other. Zapier makes it easy to pull data from one system into another system. It is like an intelligent bridge between systems. We use it in several ways but here are a few examples. 1.) We have a Zap set up to hit our Slack Channel every time a client books a demo or training call. 2.) Our members often use other CRMs and they want to get the call outcomes sent to their other CRM for reporting pushed over in real time. Our members can easily add a Zap to their call outcomes (dispositions) to hit their Zap every time their team members make a call. I recommend you get familiar with Zapier and start using it right away.
Mackenzie Rodgers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have a multitude of data pulling from different landing pages, and often times use Zapier to make sure that the data entries are all pulled into one spreadsheet and are easy to locate. It is used across all departments, although not every member of the team necessarily knows how to use it; they are reaping the benefits of it all the time, though.
Brad Meinen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It was being used in 2 to 3 of our departments to connect our marketing automation system to our CRM. We had also previously used it to connect our scheduling system, GoToMeeting, and our CRM together. We have since changed our base software by adding more integrations so we haven't needed to rely on Zapier as much.
Shawngela Pierce | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Zapier for email marketing. Zapier helps me to move subscribers from one Mailchimp list to another. I set up different triggers for each Zap. Some subscribers are moved after they complete an automation workflow and others are immediately moved to another list after subscribing. I was doing this manually for a while. Now, I am so grateful to have found Zapier for this task. It has saved me tons of time and made the process more efficient.
Juan Carlos Molina Castejón | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is currently used by the Department of Innovation and Learning Technologies as a way to integrate the multiple platforms and web applications we use to provide services to our regular users, including students, academic staff, and faculty. It gives us a very practical way of joining user-generated events in order to make things work automatically and have our workflows be less prone to human error.
Jeff Bramhall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
When I joined this new company, there were a number of different software platforms already in use. We use Squarespace, Constant Contact, Google Suite - really, something from everywhere but never planned on how to make these things work with one another.
Part of my job when I came on board was to get these things to fit together. Zapier has been a huge part of that.

I loved two things about Zapier:
  • How fast and easy it was to get started.
  • When I did have questions, despite being a free user, I was able to chat with a real person.
In addition, having a non-technical background, my confidence in my ability to use the platform was low. By giving it ALL away (the integration and the support), I was able to develop that confidence with no risk. I really appreciate that.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier to automate certain business processes. This results in more free time that we can spend on more meaningful strategic tasks that cannot be outsourced to a computer. It also results in more consistency and reduces the risk of errors when working with 2 or more apps, or when transferring data from one app to another.
Malcolm Colman-Shearer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier in our organisation and with our clients to optimise and automate business processes. It allows us to increase the consistency of our workflows, saves us time, reduces the risk of errors and increases the efficiency of so many processes the involve web apps.
Matthew Gehrman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is used to create integrations between Salesmate and Drip eliminating the need to double enter all the client data into our email lists. In addition we also have it setup to export certain lead info into a Google sheet for tracking & remarket lists. Though Leadpages & Drip have a native integration process you can also opt to setup with Zapier for multiple triggers.
Josephine Stafford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zapier makes it easier to integrate the opt-in lead magnets that I utilize through Squarespace with my email marketing service, Active Campaign. Of course, Active Campaign has code that you can embed in the website directly, but I prefer the look and the feel, as well as the SEO benefits of using the Squarespace forms and pop-ups. Without Zapier, I think my opt-in rates would be lower.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier to integrate sales and marketing tools and create workflows. For example, if somebody signs up for a trial, we use a Zap to combine information from our CMS, CRM, licensing software and email service provider to send through their trial key.

It addresses a number of similar business problems, such as pulling contact information from our accounting system and pushing it into our CRM.

Zapier sends information between our tools automatically and saves us a lot of time.


Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier in conjunction with our ats Workable to trigger communication including emails, texts, and custom integrations with other software using APIs, coding, and web hooks. We are able to create complex “recipes” that automate and simplify many of the repetitive tasks that we would normally have to complete manually.
October 08, 2018

Automate your life!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier to automate support, success, marketing, and operations tasks. While the interface could be a little more intuitive, there's really nothing as robust as Zapier to help us accomplish the tasks that would otherwise consume hours of our weeks. Integrations with third-party apps is extensive and that alone makes Zapier the best choice for our organization and so many others.
Sean Pomory | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is being used primarily by the Marketing department as an integration piece between various third party software and our CRM, HubSpot. It helps us pull in data from those third party tools and sync directly with HubSpot, saving man hours and the potential for incorrect data being copied over. Once an integration and workflow is set up, it's smooth sailing.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zapier is being used to automate tasks between different software apps that would otherwise be manual work. The problem it solves is that it saves me a lot of time that I'd otherwise be spending on redundant tasks, and allows me to focus on more important and pressing tasks that I have to do.
Maciek Pietrzyk | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zapier is a very useful tool I use in my daily workflows. It has an array of integrations allowing data to flow freely, and we use Zapier as much as possible. A few workflows include

  1. Facebook leads to GSheets, Clearbit enrichment, then zapped into HubSpot with Clearbit data parameters
  2. Notifications of G2Crowd reviews into Slack
  3. New lead notifications from multiple forms in Facebook into Slack
  4. Woopra to SalesForce Leads. It is full of amazing features that make automating small tasks a breeze.
Bart Caylor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
We use Zapier to move data between many of our cloud-based accounts. It has been a real time saver to make it easier to manage a virtual team and get data into the various systems we use (Proposify for proposals, Teamwork for project management and collaboration, Google Drive, Google Suite for email and calendar, FreshBooks for invoicing, etc.). Zapier allows us to thread them all together to create automated tasks.
August 07, 2018

Easy Automation!

Craig Comperatore | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Zapier to automate tasks and workflows within my department. The primary usage is to interface with Pivotal Tracker's API in order to format stories, create tasks, change story statuses and automate processes. We also use it to integrate Pivotal Tracker with QuoteWerks.

One of the major business problems it solves is importing customer requests from our ticketing system into Pivotal Tracker. With Zapier, all of the requests can be imported quickly and formatted consistently. I currently have about 35 active "zaps" automating about 4000 tasks/month.
Brett Farr | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zapier to integrate many of our apps together. For example, we use Zapier to automatically create new projets in our project management tool when we get a new sale in our CRM. We also use it to automate sending cards to clients.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is allowing our team to effectively streamline all of our internal and external processes. As a smaller organization, our tech stack is constantly evolving, so the flexibility Zapier allows us to have on the fly has given us room to innovate and restructure our systems easily. Zapier integrations touch the entire company from top to bottom, but are mostly implemented by one person. My recommendation to others would be to have as few hands organizing and managing Zapier integrations to avoid redundancies and inefficiencies with the workflows being created.
Kris Lambert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zapier is a great tool that allows to easily integrate with a number of CRM Systems and other softwares. The UI is simple and helps to manage multiple integrations with ease. Task history makes it easy to quickly fix issues that arise.
Kyle Garrett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Primarily Zapier is used in our organization just by myself to integrate systems that are not natively integrated. We do things like notify of new leads from Facebook, LinkedIn, and other paid digital channels, as well as make sure they are seamlessly added to our CRM, Salesforce. We also notify when new deals are closed integrating Salesforce and Slack. Zapier lets us get quicker and more efficient with our daily processes and allows us to scale those processes.
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