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Apollo.io

Apollo.io

Overview

What is Apollo.io?

Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M…

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Recent Reviews

TrustRadius Insights

Apollo is a versatile tool that caters to a wide range of use cases. One of its key uses is lead generation, where users leverage the …
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Good startup software.

6 out of 10
October 12, 2023
We used this to organize our sequences and book more meetings! This automated our sequences and helped us find contacts all in one tool.
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User-friendly tool--must use!

10 out of 10
August 16, 2022
We used Apollo when verifying emails of the lead we needs. Being able to create your own contact list and you are able to track who made …
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Great tool!

8 out of 10
March 15, 2022
Incentivized
We were able to build a high-level pipeline for new opportunities regarding staff augmentation services. We were able to increase our …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Advanced search (11)
    8.5
    85%
  • Ideal customer targeting (11)
    8.3
    83%
  • List quality (11)
    8.2
    82%
  • Identification of new leads (11)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

View all pricing

Basic

$59

Cloud
per month per user

Professional

$99

Cloud
per month per user

Organization

$1,188

Cloud
per year per user

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttp://apollo.io/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $59 per month
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Product Demos

Start Prospecting with the Apollo Chrome Extension

YouTube

How to Configure Settings and Set up a Dialer in Apollo

YouTube

How to Integrate HubSpot with Apollo

YouTube

How to Configure Settings and Set up a Dialer in Apollo

YouTube

Connect with Every Contact || Demo of Apollo.io Engagement Suite (Part 2)

YouTube

Find every buyer on Earth || Demo of Prospecting on Apollo.io (Part 1)

YouTube
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Features

Prospecting

Features related to generating leads and finding new contacts.

8.2
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

6.8
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8.4
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8.8
Avg 7.6
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Product Details

What is Apollo.io?

Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy.

Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes with recommendations and analytics that help close.

Apollo boasts a large, accurate, B2B lead database. Their data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

Founded in 2015, Apollo.io is a data intelligence and sales engagement platform with over 10,000 customers, from rapidly growing startups to global enterprises.


Apollo.io Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Web browser extension
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: LinkedIn integration
  • Supported: Data.com integration
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Lead qualification process
  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Tags
  • Supported: Filters and segmentation
  • Supported: Notes
  • Supported: Salesforce opportunity creation
  • Supported: Ability to append contact, lead, and account level data

Sales Intelligence Email Features Features

  • Supported: Automated initial emails
  • Supported: Sales email templates
  • Supported: Engagement tracking
  • Supported: Append emails to records
  • Supported: Gmail integration
  • Supported: Exchange integration
  • Supported: Marketing automation integration

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Apollo.io Videos

Apollo Product Overview
Apollo Buying Intent Overview

Apollo.io Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal

Frequently Asked Questions

Apollo.io starts at $59.

ZoomInfo Sales, Lusha, and Cognism are common alternatives for Apollo.io.

Reviewers rate Append emails to records highest, with a score of 9.9.

The most common users of Apollo.io are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(195)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Apollo is a versatile tool that caters to a wide range of use cases. One of its key uses is lead generation, where users leverage the Chrome extension to extract contact information and titles from websites, helping them find new leads and clients. The integration with Gmail further enhances the email outreach process by allowing users to send general emails and utilize saved email sequence templates while also tracking and recording follow-up reminders.

Sales teams specifically favor ZenProspect over PersistIQ for its ability to uncover and develop opportunities, as well as receive expert customer support on outbound lead generation best practices. Unlike its competitors, ZenProspect provides a comprehensive solution that eliminates the need for additional services like Clearbit or Datanyze when it comes to finding new accounts and leads.

Apollo's standout feature lies in its excellent filters and segmentation management capabilities. These powerful tools enable users to consistently refine their target audience, identify perfect customers, and ultimately increase sales. By streamlining outreach management within and outside the app, Apollo empowers sales representatives to efficiently handle large volumes of emails, source new prospects, and make calls.

The software excels in supporting various industries. B2B HR Tech companies benefit greatly from Apollo's ability to obtain accurate contact information of CXOs as well as relevant data about prospect organizations. This enables more effective outreach efforts. In addition, sales organizations widely use Apollo for contacting prospects, promoting events, and facilitating lead sourcing in the Financial Advisory Industry.

Apollo's seamless integration with LinkedIn and Gmail allows for a smooth workflow. Users can scrape contacts, create email sequences, track recent opens, and follow up with phone calls all within the platform. More importantly, Apollo addresses the challenge of finding companies, individuals, and their contact information at scale while providing a robust email platform for creating segmented drip campaigns.

One of Apollo's key advantages is its ability to optimize bandwidth-related problems commonly faced in targeted marketing efforts. With Apollo's precise demographic targeting capabilities, users can reach a large audience without the need for excessive manual labor.

Overall, Apollo has proven to be a valuable tool for sales teams and marketing departments alike. It facilitates contact discovery and efficient email sequencing, thanks to its convenient Chrome extension for extracting contact details. Moreover, Apollo's role in lead generation efforts across various industries is highly regarded, as it aids in prospecting, outreach, and networking appointments with ideal clients. Its ability to enhance sales intelligence by providing useful data about potential customers further sets it apart from its competitors.

User-Friendly Interface: Users appreciate the straightforward and easy-to-navigate user interface of the software, with several reviewers mentioning this as a positive aspect. The intuitive design allows for efficient completion of tasks, making it easier for users to manage their contacts effectively.

Contact Search Functionality: Many users find the ability to search for contacts by email and networks like LinkedIn highly valuable. This feature helps in identifying customers faster, allowing users to streamline their prospecting efforts. Some users specifically mentioned that this functionality has been beneficial in their daily workflow.

Accurate Information and Detailed Profiles: The software provides accurate and detailed information about contacts and companies, which has been positively received by users. Several reviewers have expressed appreciation for the valuable insights provided by the software, such as email IDs, contact numbers, revenue details, employee count, and industry-specific information. This wealth of data enhances prospecting efforts and helps identify potential clients more effectively.

Slow Performance: Some users have experienced significant delays and performance issues while exporting data from the software. These slow processing times have hindered their ability to perform other actions simultaneously, causing frustration and inefficiency.

Integration Problems and Unhelpful Support: Several users have encountered difficulties with integrating the software into their existing systems. Despite reaching out to technical support for assistance, they found that the support team was unhelpful in providing effective solutions or resolving their integration issues.

Incomplete Contact Information: A number of reviewers have expressed frustration with incomplete contact information within the software. They reported encountering challenges when trying to enter complete details for contacts, as certain fields did not function properly or failed to save information consistently.

Users highly recommend Apollo for its various benefits in different industries, particularly in the travel industry.

One common recommendation is to use Apollo for building APIs using GraphQL. Users have found Apollo to be an excellent tool for creating APIs with GraphQL. Its intuitive interface and comprehensive features make it a preferred choice for developers.

Another recommendation is to be prepared and organized when using Apollo. Users suggest having all materials ready and being prepared to explain the current progress. This helps facilitate smooth communication and collaboration among team members, ensuring everyone is on the same page.

Additionally, users recommend utilizing Apollo for project and product management. Many find it suitable for small businesses as it simplifies project management tasks. It allows for efficient organization of tasks, projects, and centralized management of clients and contacts. However, some users note that Apollo has fewer integrations with other software, which may limit its compatibility with existing tools.

These recommendations highlight the usefulness of Apollo in building APIs with GraphQL and emphasize the importance of preparation and organization while utilizing its features for effective project and product management.

Attribute Ratings

Reviews

(1-25 of 30)
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October 12, 2023

Good startup software.

Score 6 out of 10
Vetted Review
Verified User
  • Cost effective.
  • Sequence has AB testing capability.
  • Includes contact data.
  • Emails bounce very often with their data.
  • Does not connect with hubspot instantly.
  • The analytics are not that great.
Score 9 out of 10
Vetted Review
Verified User
  • Apollo platform is great because of the wealth of useful information it gives, which helps us narrow in on the best possible prospects.
  • This platform's interface is straightforward and easy to navigate, and the search function typically yields accurate results due to the criteria you can apply mid-search.
  • Apollo ability to discover and validate leads' email addresses is undeniably one of its most valuable features.
  • While we haven't run into any major issues, we do hope future updates will boost the mobile version so that it's more comparable to the desktop version; as someone who frequently travels for work, I need to be able to access the platform and my company's data while away from the office.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Provide email Ids of prospects
  • Provide contact numbers of prospects
  • Provide revenue details of organizations
  • Provide employee count size
  • Provide industry specific information
  • The coverage in India is somewhat lacking compared to the US market
  • Sometimes the company info on Apollo does not match with the actual info
  • Contact details of certain folks are invalid
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Build targeted lists.
  • Search by technology used.
  • Gives revenue data.
  • Search by accurate emails.
  • When you save a particular list have a way for it to tell you that you used certain names in the past.
  • I understand there's a way to do that but it's difficult to set that up so sometimes you're pulling the same names.
Score 10 out of 10
Vetted Review
Verified User
  • Have an extension to Google.
  • Email verification and gives email.
  • Leads source
  • B2B automated outreach
  • More accessible in extension.
  • Should provide different emails or contacts.
  • More credits for new users.
  • More filters for searching
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Contact Discovery.
  • Email sequencing.
  • Analytics of emails sent.
  • Phone numbers of individuals.
  • Setting up the email sequence has a little bit of a learning curve.
  • Removing contacts from the list can be a bit difficult.
  • Changing time of email schedules can also be difficult.
  • Can be more intuitive.
Richard Jassel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Generates detailed information of contacts and companies, really interested in our services. It searches for contacts by email and even by networks such as LinkedIn.
  • Also the software allows us to add notes on each contact in the address book and database we have, in order to identify customers faster.
  • I like that we can divide the database into several sections such as clients and potential clients and thus differentiate the contacts.
  • The system tends to slow down when exporting data and does not allow any other action when in that process.
  • We have had problems with some integrations and problems using the software and the technical service has not been helpful, they have not provided us with a solution and we had to solve the problem with an external technician.
  • It would be a great help if the software could provide more information about the data of the clients that enter the web page, in this way we could capture clients through the page.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Verifies contacts before we reach out to them
  • Lead Discovery is extremely powerful
  • Lead Enrichment improves our conversion rate
  • Would love to see advanced and powerful email automation
  • Reporting features are not very intuitive
  • Reporting pages are slow
March 15, 2022

Great tool!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Nurturing leads
  • Sales campaigns automation
  • Cold calls information
  • Sales templates
  • User interface
  • Enterprise pricing
  • User experience
Jake Hall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Integrates nicely with both LinkedIn and Gmail.
  • Desktop notification when someone opens your email.
  • Email addresses are available for most LinkedIn contacts.
  • Sequences are just for email. It lacks the ability to send LinkedIn InMail.
  • There is not a way to see phone numbers of contacts for a follow-up call.
Krystal Covington | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Provides contact information for business professionals
  • Details business information that helps us qualify potential clients
  • Allows direct email marketing via integration with email
  • Verifying data accuracy on financial figures to determine accurate company size
Angel RIBO - The CEO Confidant | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • User Interface is pretty good
  • Integration with LinkedIn
  • Great Customer service team behind it
  • Their credits policy - 1 credit per contact you are allowed to complete
  • The process to complete the contacts' information does not always work well
  • Integrate with Zapier - it did not when I was using it, not sure about now
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Finding accurate contacts
  • LinkedIn extension on Chrome
  • Accurate emails
  • Sending sales sequences
  • Need to increase contact coverage. It's always too short of the actual [number] of contacts we can find on LinkedIn Sales Navigator.
  • Need more accurate phone numbers / direct dials / cell phone numbers.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • For teams that are looking to scale up their outbound efforts.
  • Teams that rely heavily on LinkedIn information as opposed to DiscoverOrg / ZoomInfo.
  • Reporting and dashboards
  • Integration into other tools
October 24, 2019

Apollo Review 2019

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Captures inbound/outbound activity with contacts
  • Email sequencing
  • Lead scraping
  • Apollo desktop extension
  • Sometimes Apollo won’t recognize a contact and have it attached to a different account
  • I wish there was more customization with sequences
Parker Thomas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Finding specific companies based on specific prospect search qualifications
  • Creating multi-touch email sequences
  • Linking to linkedin to gather customer information
  • Linkedin information is often times incorrect, high email bounce backs
Jordon Sargent | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Filtering by location, title, company size, funding, etc. is extremely helpful so I can narrow my results to what I want/need.
  • The export is very clean and helpful
  • Apollo provides a list of emails that are verified vs some that are "guessed."
  • There are way too many unverified email address. In fact, one of my reps got their account suspended because there were too many bounces.
  • The Salesforce integration is foggy - not quite sure how to use it.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
  • Their reliability has been an issue for our team. The product has been down multiple times since I've been a user.
  • Some times prospects titles/roles are out of date, so keeping up with those a bit more would be helpful during sourcing
  • I've received a lot of spam calls that are completely irrelevant to me, but it comes down to an issue on their side with using so many numbers from different area codes. This was a major pain in the beginning, but has subsided a bit.
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