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ZiftONE

ZiftONE

Overview

What is ZiftONE?

Zift Solutions Through Partner Marketing Automation Platform is a suite of applications meant to streamline interactions with channel partners, amplify demand, and ease cooperation on co-branded campaigns.

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Recent Reviews

TrustRadius Insights

Relayware is a versatile tool that serves as an effective sales channel partner solution while also offering non-sales partner management …
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Why use Zift

9 out of 10
January 20, 2022
Incentivized
We use it to get leads from the vendor and update them on current projects. With Zift we can make sure nothing gets missed and everyone …
Continue reading

Great program

9 out of 10
January 20, 2022
Incentivized
I use Zift to send emails to my customers for many different product lines. If I ever run into problems they have excellent customer …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is ZiftONE?

Zift Solutions Through Partner Marketing Automation Platform is a suite of applications meant to streamline interactions with channel partners, amplify demand, and ease cooperation on co-branded campaigns.

Entry-level set up fee?

  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is ZiftONE?

Zift Solutions Through Partner Marketing Automation Platform is a suite of applications meant to streamline interactions with channel partners, amplify demand, and ease cooperation on co-branded campaigns.

The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, through sales.

ZiftONE Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Zift Solutions Through Partner Marketing Automation Platform is a suite of applications meant to streamline interactions with channel partners, amplify demand, and ease cooperation on co-branded campaigns.

PartnerStack, Impartner PRM, and Allbound are common alternatives for ZiftONE.

The most common users of ZiftONE are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(17)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Relayware is a versatile tool that serves as an effective sales channel partner solution while also offering non-sales partner management capabilities. Users have found Relayware to be highly effective for managing various partner programs, including technology design partners, software vendors, and training partners. The platform's language support and customization options make it suitable for global use.

Relayware provides a range of features that enhance partner collaboration, such as customizable workflows for different approval processes, internal forums, file sharing capabilities, and social media and email communications. Additionally, the tool offers a full audit path that allows users to track all activities performed within the system. This feature provides transparency and accountability in partner management.

Users have leveraged Relayware's customizable email templates and email blast feature to streamline communication with partner networks. The ability to create distribution lists and track email results has proven invaluable for targeted outreach. Overall, Relayware offers a comprehensive set of tools that enable efficient partner program management and facilitate seamless communication with partners around the world.

Zift Solutions Through Partner Marketing Automation TPMA is a valuable addition to any organization's online content development strategy. With its user-friendly ZiftONE platform, TPMA assists with email marketing campaigns and social media initiatives. The platform's outstanding features and ease of use contribute to increased market visibility.

By incorporating ZiftONE into their marketing efforts, businesses gain access to an email tracking and reporting system that provides valuable insights into campaign performance. TPMA is widely used for reaching internal prospects and existing customers with updates on new products and services. It also serves as a platform for syndicating content from business partners' social networks and tracking scheduled publications.

Furthermore, TPMA plays a crucial role in lead generation by obtaining leads from vendors and updating managers with up-to-date information. Customers benefit from receiving tailored emails regarding different product lines, bolstered by the availability of excellent customer service for prompt problem resolution. Overall, Zift Solutions TPMA empowers businesses to streamline their marketing efforts and effectively engage with both prospects and existing customers.

Easily Accessible Content: Users have found Relayware's platform to be easily accessible, enabling them to create effective campaigns and workflows without any hassle. The intuitive interface allows for easy customization of campaign pages and tailored content, making it user-friendly for a wide range of users.

Range of Good Canned Campaigns: Many users have praised Relayware for providing a range of good canned campaigns. These pre-designed campaigns are not only useful but also time-saving as they can be easily customized and deployed for marketing initiatives, allowing users to quickly launch effective campaigns.

Effective Automation Capabilities: Several reviewers have highlighted the effective automation capabilities of Relayware's campaign process. The system streamlines various tasks such as lead management, deal management, and opportunity routing through automated workflows. This automation helps improve efficiency and reduces manual effort in managing marketing activities.

Negative sentiment in user reviews can be summarized as follows:

  1. Lack of customization options: Some users have felt that Relayware's Pro Services had a negative attitude towards customers wanting customization or enhancements in the past. They hope that with the new CEO, Relayware will improve its approach to Pro Services and be more open to customization. A suggestion was made for Relayware to allow 3rd party companies to offer design and support services, indicating a desire for more flexibility in customization.
  2. Inconsistencies in customer service: Users have noted inconsistencies in customer service at Relayware, which may be attributed to some employees having deep knowledge of the product while others are still learning. This has led to inconsistencies in the level of support provided by different customer service representatives.
  3. Issues with usability and interface: Some users find the interface of Relayware a little confusing at times, making it tricky to find specific functions within the platform. Additionally, they receive too many email notifications from Relayware and find the social media posts interface problematic.

Attribute Ratings

Reviews

(1-12 of 12)
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Ramon Mendible | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Zift Solutions is a one-stop, streamlined marketing solution like no other! Campaigns are very easy to set up with just a few clicks. You can quickly and flexibly run multiple reports to provide insights, performance, and more. Plus Zift Solutions provides a platform that is easy to learn and easy to use.
  • Content is well organized and available to create campaigns and workflows.
  • Ease of use in creating campaign pages and customizing content.
  • I wish there was more control with setting up and customizing the domain the email originates from.
Customer service is very good. They always respond quickly and even accept suggestions to improve the product. Support is offered via email, but we also have calls with our account manager, which is very helpful.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The ZiftONE platform is useful for social media and email marketing. The device has great functionality and is simple to operate. Market exposure is increased since more people may be reached via email and social media. We are able to gain valuable insight into our ongoing efforts thanks to its email monitoring and reporting system. The volume of emails sent every month is also satisfactory. The quality of the product as a whole is high.
  • Content distribution on social media platforms.
  • Selecting content for sharing on social media.
  • Evaluation of products and services offered to clients.
  • Additional information broken down per business.
  • Syncing up with Microsoft's cloud-based Office 365 service.
  • When compared to direct integrations with the social network channels, customer integrations with material provided via the ZiftOne site are 75 percent higher.
  • There are email templates out there, but they lack the originality in presentation that is required.
Very helpful in Marketing Actions, Marketing Decision Support, Sales Action Support, Customer Preference Analysis, Inbound Marketing Strategy Implementation, and Sales and Marketing Tool Integration. It's a comprehensive resource for helping customers make choices. All the years we have used this tool to communicate with our trading partners, there have been zero issues.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it as a portal for syndication of content from our social networks with our business partners. Business partners allow us to select the topics that can be published on our social networks and also the date and time in which they can be scheduled, in this way it is easy to track the publications.
  • Selection of topics for publication on social networks
  • Content calendar
  • Exporting reports in excel
  • More detailed reports by company
  • Integration with the Office 365 platform
Appropriate: Marketing Activities, Support in marketing decision making, Decision support for sales solutions, Analysis of customer preferences, Implementation of inbound marketing strategies, and Easy integration of sales and marketing tools. It is a very complete tool to support the decision-making of customers. In all the years we have worked with our trading partners we have never had problems with this platform.
Score 9 out of 10
Vetted Review
Verified User
ZiftONE platform helps in email marketing as well as social media campaigns. The product provides excellent features and is easy to use. It helps gain market visibility by reaching a potential audience through emails and social media. It also has an email tracking and reporting system that provides helpful insights on the campaigns which we already run. Email sending quota is also good in numbers. Overall the product is really good.
  • Email marketing.
  • Social media post scheduling.
  • Campaigns tracking.
  • Reporting.
  • There are available email templates which are not creative in the look and feel which they need to bring it on.
ZiftONE manages campaigns with proper insights and gives our products/services market visibility. Brand awareness can be done using this platform and also it could generate a few little leads as well.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As an Atlassian Solutions Partner, we use the PMC to run digital campaigns through Social Media or email. We also use the collaterals section to take advantage of content created by Atlassian
  • Social Posts
  • Email Campaigns
  • Collaterals
  • Social Media Posts interface
The automation process for the email campaigns and social media posts is a great example of how well the TPMA solution works. We are very pleased with the ease of managing our contacts as well as the analytics for each of the campaigns we set up. It is also very easy to manage additional users and administer their access privileges
John Spiridigliozzi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
Zift Solutions Through Partner Marketing Automation provides us relevant industry content and a vehicle for posting it with very little intervention required. Not only does this save time, but it is also a more efficient use of our online platforms, and provides followers with current and timely information. I highly recommend TPMA as a complement to an organization's online content development strategy.
  • Provide relevant content
  • Make it easy to review and approve
  • Save time
  • Do not have any examples to offer
  • The TPMA tool works well for what it offers
  • Providing more content of a relevant nature is always an option
Again, for us, TPMA provides relevant industry content in a timely fashion that is posted online. I believe it is extremely well suited for this and as such is an excellent complement to an organization's overall marketing strategy. Being able to provide more content more often is always a welcome option and would enhance the current offering.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zift Solutions TPMA to reach internal prospects and existing customers for marketing new products and services through our vendor alliance and partners.
  • Provide vendor content
  • email campaigns
  • Vendor collateral
  • setup of new campaigns
  • not having to repeat data entry pints
  • reports
We would absolutely recommend utilizing Zift Solutions TPMA. The platform is built with all the tools needed for prospect outreach, contact management, and incorporating vendor content.
Sterling Boyd | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I used the premade email templates by customizing them to have my company's headers and content. Also used their email blast feature which does a terrific job of allowing me to create distribution lists and it summarizes the results of the email blasts. Such as who opened, clicked, bounced, etc. My company uses the CRM Zoho which is limited to how many emails it can send and options for creating templates.
  • Good interface to customize email templates
  • Provides good results of email blasts
  • Allows you send more emails than our CRM
  • The interface is a little confusing at times
  • Receive too many email notifications
When you need some sample templates to use, and have many distribution lists, it's (Zift Solutions TPMA) is well suited to provide you with all of the above including good summary results.
January 20, 2022

Why use Zift

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to get leads from the vendor and update them on current projects. With Zift we can make sure nothing gets missed and everyone has all the information they need to be able to update managers and they get the most up-to-date information. We also can use it to pass information back if it's something we can't use.
  • Able to organize different leads
  • Being able to keep projects up to date with notes
  • very easy to use/navigate
  • Trying to find specific functions can be tricky
  • Need to be trained to use
  • Needs more customization options
If you have a partner that needs specific information on leads/projects this is a great way to make all parties happy. It's not needed if you don't need to see any notes or see how far along something is. It's great if you need to keep things organized and have access quickly.
January 20, 2022

Great program

Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Zift to send emails to my customers for many different product lines. If I ever run into problems they have excellent customer service to help resolve the issue. Very easy to use and I have seen great results. I would highly recommend Zift for all you constant customers contact.
  • Customer Service
  • Easy to use
  • Fast
  • Funcionality
  • various links
  • don't like the collateral feature.
I think Zift is suited for any scenarios where you need to send customers and email. The dashboard is very easy to use and seeing the results of these campaigns is useful. I like how it shows if the lead is a positive lead. The whole process of sending an email is very easy and able to complete quickly.
October 23, 2019

Zift Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Utilized by our sales department to obtain leads for the purpose of opportunity generation.
  • Good canned campaigns available
  • Good automation in the campaign process
  • Ability to manage contacts is very good and has good feedback automation to deactivate when requested
  • Building campaigns can be difficult at times - automation is good but can be a little temperamental
  • Setting up social media links not always straightforward. You can't be sure if you have them right, there is poor feedback on the setup process
  • Can be slow for updating campaigns, and I've been blown out and lost everything. Save frequently!
It is a great product with lots of automation. It just can be difficult sometimes to navigate building a campaign and is a little temperamental at times.
Rob Dautel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
While Relayware is typically used as a sales channel partner tool, it can also be used for non-sales partner management and works extremely well for both. My organization is currently using Relayware's many features to manage our partner program which includes technology design partners, software vendors, training partners, and more. These partners are not direct revenue generating partners, but they are tied to lead management via Relayware to an SFDC instance.

Relayware is used globally across various [locations] and does a fantastic job with language support. It is one of the few SaaS tools I've seen that not only allows for language templates, but also for alternate words based on context. For example, depending on how you count or use some numbers in Japanese, the word changes, and Relayware allows for these translations in context to be easily added.

Relayware solves a number of problems for us including: monitoring and managing partners globally, providing information to partners at different levels of program status, and in different regions of the world. Relayware supports customizable workflows that allow for different approval processes for export control, approvals, etc. Relayware also allows for partner collaboration, internal forums, file sharing, social media and email communications, and a full audit path for anything done inside the tool.

  • Partner tracking and communication - Relayware allows a holistic view of a partner. Since the tool tracks everything a user does, you can easily see when the partner has sent or received emails, participated in trainings, download files, etc. You can also see how and when back-office users such as admins, partner managers, etc. have communicated with partners, updated dashboards, downloaded reports, and much more. The granularity of the history and tracking is exception for seeing how you and a partner are engaging. It's also very helpful for companies who require an audit trail for activities.
  • Training/eLearning/onboarding - I've worked with a number of eLearning/LMS platforms over the years and I'm stunned by the learning system built into Relayware. It's hands down far and above many existing standalone products and if Relayware was smart, they would offer this as a standalone item. The system supports the typical eLearning/LMS basics- SCORM support, grading, training by module, etc. but it also allows for custom training paths based on learning modules which can be SCORM, video, HTML, files, and any combination of these. The grading system is separated from the training content which allows for highly flexible user cases. You can created quizzes, tests, and certifications based on individual content modules or a full learning path.
  • Since the LMS is part of the overall Relayware system which is intended for partner management, you can create a range of onboarding processes/paths which are customized to particular types of partners. The system can support both online and offline activities so you can require xxx to be done online, followed by in-person training, etc. It really is an impressive system. I liked it so much, I decomissioned my instance of a Moodle LMS and I now use the Relayware LMS to serve as both partner eLearning and general customer eLearning through a separate portal.
  • Flexibility - It's hard to believe the Relayware can do so much in a single SaaS. The system allows for connection to SFDC so working leads and opportunities is simple. A manager or admin can add, edit, and remove web pages with ease. Data can be placed on any webpage using a number of "Relayware tags" which are special HTML tags to pull data from the system and use on a page. Customizable workflows for most any part of the system can be handled via a workflow engine. This could be onboarding, partner signup and registration, lead/deal/opportunity management and routing to appropriate users, Legal and Export compliance checking of documents and files, and on and on.
  • The only real drawback is that the system is so flexible, it helps to have good training and support so you don't get lost. Luckily this is only an issue for those who administer the system and Relayware is keen to provide good support for their product.
  • Licensing & cost - My observation is that Relayware has several good options for licensing and overall cost. They break the system down into several key modules so if you don't need something, you can remove it and not pay for it. However, that also makes it easy for the product to grow as your needs do. One of their license modules is by back-office users, not front-office. The benefit of this is when coupled with SFDC, you only need a single SFDC license for all of your field personnel and front end users. Since one of the Relayware models is to not charge by the number of front end users, you can save thousands in SFDC licenses. Ie: A user works through Relayware to report/edit/manage leads, deals, and opportunities. The system uses a single SFDC license to connect to SFDC so rather than every front end user needing an SFDC license, you only need one. Depending on the size of your organization, this alone could easily pay for the Relayware system.
  • Pro Services - Relayware is a growing company. In the past they have had a negative attitude about customers wanting Pro Services to customize, enhance, or add on to their instance. They will do it, but sometimes it was a difficult path. The company preferred to use Pro Services for new customer configuration vs. building onto existing instances.
  • HOWEVER, in mid 2016 Relayware gained a new CEO so I am hopeful this is something we see change as the company grows and I believe it will. I am also hopeful that the company begins to branch out and enable 3rd party companies to offer design and support services which may not be key to Relayware's business model.
  • File sharing - The system is good for sharing files out from a manager or administrator to partners, but is not very robust in allowing partners and others to share files back or bi-directionally with one another. This is fine is your communication model is Info Out. However, if you have a partner model or use case that requires partners to share information and files back with a manager, program administration, or team leader, the process becomes much more difficult.
  • I should note, this is for sharing of files and documents. For lead/deal/opportunity management, the system works extremely well in a bi-directional manner as you would expect with such a system.
  • Growing pains - Like any growing company Relayware sees it's share of growing pains. They have a great product, but are working hard to keep up with staffing and resources. This sometimes leads to pain points with some company members having very deep knowledge while others are on a steep learning curve. The product is also continuously growing with new features which makes training and knowledge materials difficult to come by. Much of the publically available information is limited or simplistic and there is no formal customer/user training program today. (although they are happy to tailor something for you.)
Overall Relayware is a great product. It's many features in a single package lend itself well for working with partners be that channel partners, direct sales, VARs, indirect sales, or most any other type of partner. With the flexible construction and licensing you can activate the parts of Relayware you want and then easily grow the functionality as your partner management needs grow. This is a very nice solution versus adding additional SaaS systems and spending considerables hours building API connectors. That said, Relayware does have a robust API should you need to connect to other systems. There is native support for SSO connectivity, SFDC (Salesforce.com) and a handful of other third party products.

Where you might not want to use Relayware is if it's too big for your organization, so like any SaaS, do your research, talk to Relayware, and evaluate the product. The many features and ability to handle lots of partners definitely adds complexity and comes with a decent, but fair, price tag. So, if you're a small organization just starting out with a few partners, or you have very simple partner management needs, Relayware might not be for you. Then again, it may, since I've found it easy to use several of the product's features beyond just working with partners. So again, evaluate, and draw your own conclusions.
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