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ZiftONE

ZiftONE

Overview

What is ZiftONE?

Zift Solutions Through Partner Marketing Automation Platform is a suite of applications meant to streamline interactions with channel partners, amplify demand, and ease cooperation on co-branded campaigns.

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Recent Reviews

TrustRadius Insights

Relayware is a versatile tool that serves as an effective sales channel partner solution while also offering non-sales partner management …
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Why use Zift

9 out of 10
January 20, 2022
Incentivized
We use it to get leads from the vendor and update them on current projects. With Zift we can make sure nothing gets missed and everyone …
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Great program

9 out of 10
January 20, 2022
Incentivized
I use Zift to send emails to my customers for many different product lines. If I ever run into problems they have excellent customer …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is ZiftONE?

Zift Solutions Through Partner Marketing Automation Platform is a suite of applications meant to streamline interactions with channel partners, amplify demand, and ease cooperation on co-branded campaigns.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is ZiftONE?

Zift Solutions Through Partner Marketing Automation Platform is a suite of applications meant to streamline interactions with channel partners, amplify demand, and ease cooperation on co-branded campaigns.

The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, through sales.

ZiftONE Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Zift Solutions Through Partner Marketing Automation Platform is a suite of applications meant to streamline interactions with channel partners, amplify demand, and ease cooperation on co-branded campaigns.

PartnerStack, Impartner PRM, and Allbound are common alternatives for ZiftONE.

The most common users of ZiftONE are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(17)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Relayware is a versatile tool that serves as an effective sales channel partner solution while also offering non-sales partner management capabilities. Users have found Relayware to be highly effective for managing various partner programs, including technology design partners, software vendors, and training partners. The platform's language support and customization options make it suitable for global use.

Relayware provides a range of features that enhance partner collaboration, such as customizable workflows for different approval processes, internal forums, file sharing capabilities, and social media and email communications. Additionally, the tool offers a full audit path that allows users to track all activities performed within the system. This feature provides transparency and accountability in partner management.

Users have leveraged Relayware's customizable email templates and email blast feature to streamline communication with partner networks. The ability to create distribution lists and track email results has proven invaluable for targeted outreach. Overall, Relayware offers a comprehensive set of tools that enable efficient partner program management and facilitate seamless communication with partners around the world.

Zift Solutions Through Partner Marketing Automation TPMA is a valuable addition to any organization's online content development strategy. With its user-friendly ZiftONE platform, TPMA assists with email marketing campaigns and social media initiatives. The platform's outstanding features and ease of use contribute to increased market visibility.

By incorporating ZiftONE into their marketing efforts, businesses gain access to an email tracking and reporting system that provides valuable insights into campaign performance. TPMA is widely used for reaching internal prospects and existing customers with updates on new products and services. It also serves as a platform for syndicating content from business partners' social networks and tracking scheduled publications.

Furthermore, TPMA plays a crucial role in lead generation by obtaining leads from vendors and updating managers with up-to-date information. Customers benefit from receiving tailored emails regarding different product lines, bolstered by the availability of excellent customer service for prompt problem resolution. Overall, Zift Solutions TPMA empowers businesses to streamline their marketing efforts and effectively engage with both prospects and existing customers.

Easily Accessible Content: Users have found Relayware's platform to be easily accessible, enabling them to create effective campaigns and workflows without any hassle. The intuitive interface allows for easy customization of campaign pages and tailored content, making it user-friendly for a wide range of users.

Range of Good Canned Campaigns: Many users have praised Relayware for providing a range of good canned campaigns. These pre-designed campaigns are not only useful but also time-saving as they can be easily customized and deployed for marketing initiatives, allowing users to quickly launch effective campaigns.

Effective Automation Capabilities: Several reviewers have highlighted the effective automation capabilities of Relayware's campaign process. The system streamlines various tasks such as lead management, deal management, and opportunity routing through automated workflows. This automation helps improve efficiency and reduces manual effort in managing marketing activities.

Negative sentiment in user reviews can be summarized as follows:

  1. Lack of customization options: Some users have felt that Relayware's Pro Services had a negative attitude towards customers wanting customization or enhancements in the past. They hope that with the new CEO, Relayware will improve its approach to Pro Services and be more open to customization. A suggestion was made for Relayware to allow 3rd party companies to offer design and support services, indicating a desire for more flexibility in customization.
  2. Inconsistencies in customer service: Users have noted inconsistencies in customer service at Relayware, which may be attributed to some employees having deep knowledge of the product while others are still learning. This has led to inconsistencies in the level of support provided by different customer service representatives.
  3. Issues with usability and interface: Some users find the interface of Relayware a little confusing at times, making it tricky to find specific functions within the platform. Additionally, they receive too many email notifications from Relayware and find the social media posts interface problematic.

Attribute Ratings

Reviews

(1-12 of 12)
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Ramon Mendible | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Content is well organized and available to create campaigns and workflows.
  • Ease of use in creating campaign pages and customizing content.
  • I wish there was more control with setting up and customizing the domain the email originates from.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Content distribution on social media platforms.
  • Selecting content for sharing on social media.
  • Evaluation of products and services offered to clients.
  • Additional information broken down per business.
  • Syncing up with Microsoft's cloud-based Office 365 service.
  • When compared to direct integrations with the social network channels, customer integrations with material provided via the ZiftOne site are 75 percent higher.
  • There are email templates out there, but they lack the originality in presentation that is required.
January 20, 2022

Why use Zift

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Able to organize different leads
  • Being able to keep projects up to date with notes
  • very easy to use/navigate
  • Trying to find specific functions can be tricky
  • Need to be trained to use
  • Needs more customization options
October 23, 2019

Zift Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Good canned campaigns available
  • Good automation in the campaign process
  • Ability to manage contacts is very good and has good feedback automation to deactivate when requested
  • Building campaigns can be difficult at times - automation is good but can be a little temperamental
  • Setting up social media links not always straightforward. You can't be sure if you have them right, there is poor feedback on the setup process
  • Can be slow for updating campaigns, and I've been blown out and lost everything. Save frequently!
Rob Dautel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Partner tracking and communication - Relayware allows a holistic view of a partner. Since the tool tracks everything a user does, you can easily see when the partner has sent or received emails, participated in trainings, download files, etc. You can also see how and when back-office users such as admins, partner managers, etc. have communicated with partners, updated dashboards, downloaded reports, and much more. The granularity of the history and tracking is exception for seeing how you and a partner are engaging. It's also very helpful for companies who require an audit trail for activities.
  • Training/eLearning/onboarding - I've worked with a number of eLearning/LMS platforms over the years and I'm stunned by the learning system built into Relayware. It's hands down far and above many existing standalone products and if Relayware was smart, they would offer this as a standalone item. The system supports the typical eLearning/LMS basics- SCORM support, grading, training by module, etc. but it also allows for custom training paths based on learning modules which can be SCORM, video, HTML, files, and any combination of these. The grading system is separated from the training content which allows for highly flexible user cases. You can created quizzes, tests, and certifications based on individual content modules or a full learning path.
  • Since the LMS is part of the overall Relayware system which is intended for partner management, you can create a range of onboarding processes/paths which are customized to particular types of partners. The system can support both online and offline activities so you can require xxx to be done online, followed by in-person training, etc. It really is an impressive system. I liked it so much, I decomissioned my instance of a Moodle LMS and I now use the Relayware LMS to serve as both partner eLearning and general customer eLearning through a separate portal.
  • Flexibility - It's hard to believe the Relayware can do so much in a single SaaS. The system allows for connection to SFDC so working leads and opportunities is simple. A manager or admin can add, edit, and remove web pages with ease. Data can be placed on any webpage using a number of "Relayware tags" which are special HTML tags to pull data from the system and use on a page. Customizable workflows for most any part of the system can be handled via a workflow engine. This could be onboarding, partner signup and registration, lead/deal/opportunity management and routing to appropriate users, Legal and Export compliance checking of documents and files, and on and on.
  • The only real drawback is that the system is so flexible, it helps to have good training and support so you don't get lost. Luckily this is only an issue for those who administer the system and Relayware is keen to provide good support for their product.
  • Licensing & cost - My observation is that Relayware has several good options for licensing and overall cost. They break the system down into several key modules so if you don't need something, you can remove it and not pay for it. However, that also makes it easy for the product to grow as your needs do. One of their license modules is by back-office users, not front-office. The benefit of this is when coupled with SFDC, you only need a single SFDC license for all of your field personnel and front end users. Since one of the Relayware models is to not charge by the number of front end users, you can save thousands in SFDC licenses. Ie: A user works through Relayware to report/edit/manage leads, deals, and opportunities. The system uses a single SFDC license to connect to SFDC so rather than every front end user needing an SFDC license, you only need one. Depending on the size of your organization, this alone could easily pay for the Relayware system.
  • Pro Services - Relayware is a growing company. In the past they have had a negative attitude about customers wanting Pro Services to customize, enhance, or add on to their instance. They will do it, but sometimes it was a difficult path. The company preferred to use Pro Services for new customer configuration vs. building onto existing instances.
  • HOWEVER, in mid 2016 Relayware gained a new CEO so I am hopeful this is something we see change as the company grows and I believe it will. I am also hopeful that the company begins to branch out and enable 3rd party companies to offer design and support services which may not be key to Relayware's business model.
  • File sharing - The system is good for sharing files out from a manager or administrator to partners, but is not very robust in allowing partners and others to share files back or bi-directionally with one another. This is fine is your communication model is Info Out. However, if you have a partner model or use case that requires partners to share information and files back with a manager, program administration, or team leader, the process becomes much more difficult.
  • I should note, this is for sharing of files and documents. For lead/deal/opportunity management, the system works extremely well in a bi-directional manner as you would expect with such a system.
  • Growing pains - Like any growing company Relayware sees it's share of growing pains. They have a great product, but are working hard to keep up with staffing and resources. This sometimes leads to pain points with some company members having very deep knowledge while others are on a steep learning curve. The product is also continuously growing with new features which makes training and knowledge materials difficult to come by. Much of the publically available information is limited or simplistic and there is no formal customer/user training program today. (although they are happy to tailor something for you.)
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