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Zoho Campaigns

Zoho Campaigns

Overview

What is Zoho Campaigns?

Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 18 features
  • Email deliverability reporting (24)
    9.6
    96%
  • Standard reports (24)
    9.6
    96%
  • WYSIWYG email editor (23)
    8.7
    87%
  • Dynamic content (24)
    8.1
    81%

Reviewer Pros & Cons

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Pricing

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Forever Free

$0

Cloud

Standard Plan

$3 for 500 contacts

Cloud
per month

Professional Plan

$4.5 for 500 contacts

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.zoho.com/campaigns/pricing.…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Inventory Management Software by Zoho | Cloud-Based Solution | CRM Software Demo

YouTube

How Zoho Books helps your business to automate finance | Demo | In Hindi

YouTube

Zoho CRM demo| How the Real Estate businesses can deal with their clients effectively online.

YouTube

Demo of Zoho Campaigns

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

9.2
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

9.5
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

9.7
Avg 8.5
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Product Details

What is Zoho Campaigns?

Zoho Campaigns is an email and SMS marketing software, from Zoho's suite of applications, for small, medium, and large businesses to automate the entire marketing process—from managing lists to tracking and automating the activities and improving future email and SMS campaigns.

Featuring integration with more than 50 applications, users will have the right info when they need it to send emails. Users can engage customers with quick short messages using the SMS integration in Campaigns. Moreover, Campaigns is integrated with Zapier and Zoho Flow to help integrate with other 300+ applications.

Zoho Campaigns lets users focus on the message and the audience while the solution takes care of the process. The automated A/B tests will let users figure out which content/design, sender name, or subject line works better; and, the list management keeps lists clean and spam-free.

Zoho Campaigns offers a number of options to create emails. Its templates and layouts being responsive, pre-designed, and combined with the HTML drag-and-drop editor, makes it easier to create eye-catching newsletters to engage recipients.

Zoho Campaigns tracks what happens after an email is sent out. Understand leads and contacts better with analytics. Additionally, send poll and survey emails to jot down a list of contacts' likes and dislikes to send relevant emails in the future.

With Zoho Campaigns users can say goodbye to importing and exporting list data—the sync function takes over this chore and users can focus on their audience, customers, and sales rather than on the process of sending emails.

Zoho Campaigns Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Image Validation
  • Supported: Inbox Display
  • Supported: Email Accessibility Tools
  • Supported: Email Previews
  • Supported: Review Status Updates

Zoho Campaigns Screenshots

Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of DashboardScreenshot of Ecommerce email marketingScreenshot of Email marketing on the goScreenshot of SegmentationScreenshot of Email CadenceScreenshot of Sign-up formsScreenshot of Pre-designed templates

Zoho Campaigns Videos

Smart email marketing software
Email marketing on-the-go

Zoho Campaigns Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Dutch, French, German, Hungarian, Italian, Japanese, Portuguese, Spanish, Chinese, Danish, Polish, Russian, Turkish, Vietnamese, Hindi, Korean, Thai, Indonesia

Frequently Asked Questions

Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

Mailchimp, Constant Contact, and GetResponse are common alternatives for Zoho Campaigns.

Reviewers rate A/B testing highest, with a score of 9.9.

The most common users of Zoho Campaigns are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(142)

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Joseph Daniel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zoho campaigns have helped us in making email marketing easy for us and we don’t need to spend a lot of time writing emails instead by using the templates we can generate pretty emails within no time. It helped us in saving our time and also assisted us in better elation with our clients which is very useful for increasing business statics.
  • Its pre-designed email templates are really eye-catching and helpful.
  • It helped us in sending automated responses to various emails.
  • We can now get real-time results of our campaign.
  • Sometimes it causes the system to slow down and it lags.
  • I think there should be more customization options, especially for the footer.
Email marketing has become no more a big deal for us because of Zoho Campaigns. We can now send automated emails with beautiful templates within no time and it eventually helps us in gaining loyal customers. Its price is so affordable and it provides real-time results related tour campaign the only bad point is that it is buggy and it doesn’t allow many customizations.
  • Its subscription rate is cheaper than other software of this type.
  • Navigation around the product is a bot complex.
  • Another demerit is that sometimes it sends an email to spam and results in the loss of some important emails.
Email & Online Marketing (9)
87.77777777777779%
8.8
WYSIWYG email editor
90%
9.0
Dynamic content
90%
9.0
Ability to test dynamic content
100%
10.0
Landing pages
90%
9.0
A/B testing
90%
9.0
Mobile optimization
60%
6.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Reporting & Analytics (3)
86.66666666666666%
8.7
Dashboards
80%
8.0
Standard reports
90%
9.0
Custom reports
90%
9.0
Pre-Send Testing
N/A
N/A
We didn’t like the pricing of Maropost and we have found Zoho best when it comes to pricing and the other reason to move from Maropost to Zoho was the leaders that were less as compared to that offered by Zoho Campaigns. Moreover, Zoho has created much ease in our work. It is great for all sizes of organizations. We are using it in our marketing department and it is so vigorous and active in managing emails and in sending automated responses to the number of emails.
Brandon Stuhr | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
In an effort to consolidate the suites of programs we use for Modern Neon, we aimed to use Zoho campaigns to manage our ongoing e-mail campaigns and newsletter. Since we are a smaller organization, it is being used by the three in charged of outreach.
  • Easy to use interface, if you already use Zoho products
  • Clear instructions on setup
  • Easy to build forms to add to website
  • Easy to expand e-mail lists
  • If you are not familiar with Zoho's products, the amount of resources and unease of navigation can be overwhelming.
  • IF you plan on using pre-made campaign layouts, there are limits on the number available and not a large variety available.
  • Zoho is still working out the bugs in their system, so you may encounter random bugs that only Zoho personnel can fix.
If you are familiar with Zoho's products and are looking to expand your e-mail business without leaving the Zoho suite, Zoho Campaigns is a solid starter kit for those just getting their feet wet. White you might struggle at first, you should be able to adapt to it rather quickly.
  • Reduced Costs compared to previous competitor
  • Increased mailing list
  • Increase in core skills of learning how to create e-mail campaigns
Email & Online Marketing (9)
71.11111111111111%
7.1
WYSIWYG email editor
70%
7.0
Dynamic content
60%
6.0
Ability to test dynamic content
70%
7.0
Landing pages
80%
8.0
A/B testing
80%
8.0
Mobile optimization
80%
8.0
Email deliverability reporting
50%
5.0
List management
90%
9.0
Triggered drip sequences
60%
6.0
Reporting & Analytics (3)
53.33333333333333%
5.3
Dashboards
60%
6.0
Standard reports
40%
4.0
Custom reports
60%
6.0
Pre-Send Testing
N/A
N/A
While we still believe that Mailchimp has more options for expansion at this point, Zoho Campaigns works better for us so we don't have to leave the Zoho suite of programs so much. Since our main e-mail is through Zoho Mail, the integration of both products is integral.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My sales and marketing department use this software. Being a real estate company it is very much necessary to communicate with our clients frequently about real estate news and offers. So we use this software to maintain that communication. Our marketing team use this software for sending newsletters to our clients on weekly basis. For real estate projects promotions we use this software.
  • The best thing about this software is its integration with G-suite.
  • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
  • It helps users to engage subscribers via various social media platforms.
  • It allows users to compare various email campaigns.
  • Its campaign tracking tool is not very comprehensive. Sometimes I find difficult to trace the status of some of my subscribers.
  • Limitation of pre-loaded templates.
  • It doesn't allow users to create their own templates. Users have to use pre-loaded templates only. They can edit those templates as per their requirements.
It is very well suited to get the traffic on our social media platforms and our website. It is very helpful in interacting with subscribers on those social media platforms. It establishes client engagement. I didn't find it well suited in transnational emails. It did not give satisfactory results.
  • Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool.
  • Its newsletters help us to retain our customer base by providing them regular news on real estate trends.
  • It has a great impact on creating brand image of our social media platforms.
Email & Online Marketing (8)
80%
8.0
WYSIWYG email editor
80%
8.0
Dynamic content
80%
8.0
Ability to test dynamic content
80%
8.0
Landing pages
70%
7.0
A/B testing
80%
8.0
Mobile optimization
90%
9.0
Email deliverability reporting
90%
9.0
List management
70%
7.0
Reporting & Analytics (3)
70%
7.0
Dashboards
90%
9.0
Standard reports
60%
6.0
Custom reports
60%
6.0
Pre-Send Testing
N/A
N/A
Its easy setup and user interface made it one of our primary tool for sending newsletters and email campaigns. I don't always need to supervise my team on this tool. My team is well versed with the process involves in creating email campaigns on this tool. And the kind of responses I received through this tool, helped us to grow fast. so I preferred it for our important campaigns.
Jon Porreca | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it company wide to promote our blog, update targeted lists about program changes, and send greetings to ALL lists or customers. It is an effective way to reach the masses, and the integration with Zoho CRM contacts is huge!
  • The integration with Zoho CRM is key. It makes creating segmented and targeted lists very easy. Plus, it keeps stats updated within the CRM module.
  • Its UI is simple and easy to use. There are likely some that are flashier, but simple stupid works well for our approach.
  • Sending out campaigns is a pain free process and can be managed from the mobile app. The reports and stats available once the campaign is sent are very helpful.
  • The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
  • The templates are nice, but I have seen other services with better pre-built templates.
  • To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.
I feel Zoho Campaigns' best strength is its integration for Zoho CRM users. As a stand alone campaign management system it is fine and we would recommend it, but we would highly recommend it if you also use Zoho CRM. The pricing structure suits us too, so that is a big plus for Zoho Campaigns!
  • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
  • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
  • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
Email & Online Marketing (9)
88.88888888888889%
8.9
WYSIWYG email editor
100%
10.0
Dynamic content
90%
9.0
Ability to test dynamic content
90%
9.0
Landing pages
80%
8.0
A/B testing
80%
8.0
Mobile optimization
80%
8.0
Email deliverability reporting
100%
10.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Reporting & Analytics (3)
93.33333333333334%
9.3
Dashboards
90%
9.0
Standard reports
100%
10.0
Custom reports
90%
9.0
Pre-Send Testing
N/A
N/A
MailChimp is great, and probably a bit more intuitive, but the seamless integration with Zoho CRM won it over for us with Zoho Campaigns. That and the ability to choose from two different pricing structures. Another thing to mention, the saved template feature, which is a basic feature, makes it very easy for us to send a consistently branded email template across our lists.
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