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Zoho Social

Zoho Social

Overview

What is Zoho Social?

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 18 features
  • Twitter (359)
    9.3
    93%
  • Content planning and scheduling (409)
    9.2
    92%
  • LinkedIn (355)
    9.1
    91%
  • Facebook (396)
    9.0
    90%

Reviewer Pros & Cons

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Pricing

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Standard

$10

Cloud
per month

Professional

$25

Cloud
per month

Agency

$200

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.zoho.com/social/pricing.html

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Social Media Management Using Zoho Social - Zoho Social Demo

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.3
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.2
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8.2
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

9
Avg 8.5

Reporting/analytics

7.7
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.8
Avg 8.1
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Product Details

What is Zoho Social?

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement.

Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule a post to go out at the same time of the day in different time-zones.

Zoho Social's real-time monitoring dashboard helps marketing teams listen to what’s being said about their brand. Users can search and track a keyword; and respond when they need to. Instant notifications ensure quick reactions and guarantee that no relevant conversations are missed.

Within Zoho Social, numbers are included as a value add, around publishing and listening features. A dedicated reports tab provides social-network-specific statistics and detailed analytics enabling users to understand more about their audience and how people engage with their content.

Zoho Social Features

Listening/monitoring Features

  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Zoho Social Screenshots

Screenshot of AnalyticsScreenshot of CollaborationScreenshot of Create-PublishScreenshot of InboxScreenshot of Monitor-SearchScreenshot of Social-Media-MarketingScreenshot of Social Share

Zoho Social Video

Social Media Management Software for Businesses & Agencies | Zoho Social

Zoho Social Integrations

Zoho Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesWorldwide
Supported LanguagesEnglish, French, German, Spanish, Portuguese, and Italian.

Frequently Asked Questions

Hootsuite, Sprout Social, and Buffer are common alternatives for Zoho Social.

Reviewers rate Twitter and Mobile access highest, with a score of 9.3.

The most common users of Zoho Social are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(510)

Attribute Ratings

Reviews

(51-75 of 416)
Companies can't remove reviews or game the system. Here's why
Kajal Rambhia | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We evaluated and compared several social media management tools and Zoho Social offered most of the activities we sought. During our trial period, we could schedule across diverse social networks, check analytics, monitor the pages, find competitor activities, and download reports. It is a comprehensive tool to measure, compare, publish posts, research, and analyze the social presence of any brand.
  • The "limited publisher" option offers great control over a post before it is uploaded. Only when the assigned approver approves it, the final posting is done.
  • The summary reports are very crisp and on-point. The custom dashboard for "Reports" is an added advantage!
  • "Monitoring" lets the user add multiple categories that they wish to monitor for their brand. For eg. Reviews, Page search, Hashtag, Mentions, etc.
  • Zoho Social can improve publishing features under LinkedIn. Upload PDF carousel, Tag people, etc.
  • Provide metrics on Retweets done from the page/profile - Twitter.
  • Provide a better view of the competitor insights. Maybe, add it as a separate section under "Reports".
Zoho Social is a great tool to look for trending topics. I had to research and make an ideation on the trending topic of IPL and it helped me provide a quick view of what other brands were doing. I added the #IPL2023 under the "Mentions" section. Just a few clicks and the work was done!
May 24, 2023

Awesome!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Awesome product! Easy to use and it gives 360 views of your social presence. Highly recommended. Will use it and will recommend it to anyone who is looking to manage their social channels from one place. We use this platform to make our brand awareness and to drive leads to our organization.
  • Monitor
  • Posts
  • Leads
  • leads
It gives the ability to your brand from scratch. We have been using Zoho social for many cases within our organization. We use it to tell the corporate world that our organization is out there for business. Also we use this tool to generate leads and search for talent that we need.
Score 9 out of 10
Vetted Review
ResellerIncentivized
We have 2 use cases: Post our company content across multiple channels Post our customer's content across multiple channels
  • Easy setup for all social channels
  • Managing nuances between channels such as image size, links, and other requirements
  • Showing a single view of all interactions
  • More options for multiple brand and user add-ons
  • Feature requests sometimes receive disinterested reponses
The specific use cases for our SMB clients revolve around introducing them to social media marketing in an easy way. So, whether they choose to use our agency services, self-service, or co-delivery, we can all get the roles, processes, and delivery together. Paid ads need to include Google as well.
Dr Jabulile Msimango-Galawe "DrJ" | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It helps with the integration of all my social media pages
  • Integration of multiple social media pages
  • Analytics reporting
  • Suggesting best times to post
  • Calendar View
  • Allow adding personal pages especially for personal brands ( Facebook)
  • Automate compatibility of content to different pages
For people with multiple pages or posting on different platforms same or different conetnt
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Zoho Social to pre-schedule posts across multiple platforms. I recently moved my business’s social media management across from another provider, having been with the previous incumbent for many years. However, I had begun to find it expensive and glitchy, and Zoho Social made sense to me given that I already use Zoho Books. I’m very happy with Zoho Social thus far, although I’m still finding my feet. The best part is that there is local support in my country!
  • Pre-scheduling posts with a calendar view available
  • Reminding me to re-size Instagram images
  • Showing me the Twitter character limit
  • Sometimes my Insta images have a black column on the side but I don’t know why.
Zoho Social is ideal if you want to pre-schedule different types of posts across multiple social media platforms. I can’t speak to the reporting or analytics as I don’t use these at the moment. But Zoho Social is perfect for small, owner-managed businesses like mine.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Zoho Social helps me to keep track of social media posts, and be able to respond timely to stay engaged with my potential clients. Rather than having to go to multiple platforms to be aware and stay on top of my social media presence, Zoho Social puts it right at my fingertips. This greatly helps me to keep on top of my social marketing, and saves me valuable time that I can use elsewhere.
  • Notifies me when I receive a social media interaction.
  • Helps me to schedule content on a regular basis.
  • Allows me to view, at a glance, what my social media posting calendar looks like.
  • Perhaps additional integrations with other platforms, such as my Wix and Squarespace sites or my practice management software.
If you want an office suite that can do a majority of what a small business needs, at a lower cost than Office 365, this may work for you.
April 25, 2023

Zoho for the Win!

Kristen Wojtkowiak, MBA, SHRM-CP | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I was searching for a tool to streamline my social media posts. I looked at all of the big names and found them to be too expensive for a new company with little revenue. I found Zoho and started on a free trial. It has been AMAZING! Posting across all of my social media accounts at one time is such a time saver and has expanded my reach as a business owner exponentially! I am extremely happy with Zoho.
  • Posts to multiple social media channels at once.
  • Allows scheduled posts and even recommends high traffic post schedules.
  • Includes a bank of free images to use with your posts.
  • I have no suggestions. I am extremely happy with this tool.
I have already recommended Zoho to other small business owners. It may be more difficult for a large corporation to handle social media traffic through this tool but for small to medium size businesses, it is perfect.
Patricia McCormack | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zoho Social solves the problem of how to post consistently on my social sites... I am able to plan the week and not worry about this part of the equation. I would highly recommend Zoho Social to anyone who desires a social media presence without the stress!
  • Posts across multiple platforms
  • Desktop and mobile app work well together
  • Notifies if a post does not adhere to platforms guidelines due to size or video
  • Able to drag and drop photos on the site
  • The calendar of upcoming posts is extremely useful
  • The ability to format a post for different platforms within the app
  • Love all I have used so far!
It is well suited to everyone who relies on social platforms for marketing and sales.
April 21, 2023

Zoho Social, the best

Score 10 out of 10
Vetted Review
Verified User
I like the app, very fast and easy to use; most importantly clients love it. Zoho Social is a powerful social media management tool that allows businesses to schedule and publish content, engage with their audience, and measure the performance of their social media accounts. It's great to have a place your team and clients can see all that is going on and on the side of your team for managing your social media.
  • social media scheduling
  • cross posting
  • management
  • twitter
  • handles
  • hashtags
creative agencies and designers who are creating social media content and managing the social media accounts for clients
April 18, 2023

Love Zoho Social!

Sheron Brown, PhD | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I love Zoho Social. I have tried several other competitors and find Zoho the most user friendly and intuitive. I am grateful for the opportunity to upload multiple brands and bulk scheduling. I've recommended it to at least 10 of my friends, and I recommend it to you the reader!
  • Schedule posts up to two weeks at a time.
  • Upload videos so they can be native videos.
  • Schedule repeat posts on a monthly basis.
  • Create and use the hashtag database.
  • Connect to Canva.com so when I make images I can schedule right from Canva.
  • Include Fanbase as one of the social media platforms.
  • In person support. I can't figure out why my IG won't connect even after following all of your knowledge base instructions.
Suited for scheduling multiple posts at a time.
Not suited for scheduling from Canva.
Lexmilian de Mello | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Zoho Social gives me the opportunity to schedule my social media posts to bring inspiration to many individuals residing in the Philippines. I only use the basic features of it, like scheduling, but I am confident I am capable at its more advanced features for when the day finally comes.

This app has a more professional feel to it than competing online software. It may be at times a bit frustrating to manually move the scheduling tool towards the last post scheduled but at the same time this keeps one attentive that s/he should not schedule too far ahead of time.

One of the standout features of Zoho Social is its ability to manage multiple social media accounts from a single dashboard. Users can schedule posts, monitor brand mentions and respond to comments and messages across Facebook, Twitter, LinkedIn, Instagram, and more! This centralized approach saves time and eliminates the need for multiple logins+tabs.

Another feature of Zoho Social is its powerful analytics capabilities. Users can track engagement metrics like likes, comments + shares, as well as measure the success of campaigns and track competitor activity. These insights enable businesses to make data-driven decisions and optimize their media strategy.

  • Scheduling
  • Metrics
  • Engagement
  • Monitoring
  • Sponsorship by Users in Return for Free Service (i.e., advertising)
  • Calendar Optimization Tools
  • ChatGPT Integration
One potential drawback of Zoho Social is its pricing structure, which may be prohibitive for smaller businesses and individuals. However, the platform does offer a 15-day free trial, which can be useful for testing out its features and determining if it's the right fit.

Overall, Zoho Social is a powerful social media management tool that can help businesses and marketers streamline their social media workflow and make data-driven decisions. Its robust features and integration capabilities make it a top contender in the social media management space.
James Robinson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zoho Social is a great social media scheduling platform that I use for managing my business. Honestly, I really do not like using social media but I am also acutely aware of just how important having a social media presence is, especially in an image-based industry like the wedding industry. Zoho Social allows me to spend a few hours once per month scheduling 5-10 social media posts across various platforms and then its something that I don't have to think too much about again, it also gives me the ability to do it all from one platform so I save time not having to post across the entire internet. This is especially important when I am in my busy periods of the year and I don't have the time to do anything I want to do let alone everything I need to! Zoho Social has become an important part of my business over the last few years, I find it to be a very good and simple to use platform and very reasonably priced as well.
  • I love the scheduling part of the platform
  • The ability to post cross platform is great
  • It is very simple to use for people who don't spend huge amounts of time on social media.
  • I haven't encountered anything that I would say needs improvement in the time I have used Zoho Social
Zoho Social ticks every box that I need it to;
  • Ability to schedule posts
  • Ability to post cross-platform
  • Ability to reply to comments cross-platform
  • Easy to use
I couldn't ask for more in what I need it to do.
Chris Sztybel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Zoho Social for preparing and publishing social media content for Instagram, LinkedIn and Facebook. This is a powerful tool for me to keep content regular and not sporadic with individual apps and all of the problems that arise with those apps. By having everything in one place with Zoho I am far more efficient and can get on with me day.
  • Scheduling
  • Posting across platforms
  • Simple interface
  • There seems to be a glitch accessing phone photo library every once in a while. It will occasionally only display "Recent" images with no way of accessing the larger library.
  • I'd like to see adding a hashtag suggestion tool based on keywords in the caption.
  • Brighter, more colorful/fun interface.
I formerly used Hootsuite which was very cumbersome and, frankly, far too much money. It's a perfect replacement for that service with affordability kept in mind WITHOUT losing the ability to do what I did on Hootsuite.
February 21, 2023

Why I Chose Zoho Social

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zoho Social helps me monitor and schedule posts, reply to messages, and review analytics all in one. Currently, my favorite feature is the bulk upload option. It saves me a lot of time to be able to upload hundreds of posts at once. I also enjoy that I can post on Google Business as well as Instagram, Facebook, and LinkedIn.
  • Bulk Upload Posts
  • Messages
  • Monitor Google Business Reviews
  • Does Not Monitor Instagram Mentions/Tags
  • Cannot Bulk Schedule Videos
  • Must Connect Personal LinkedIn Profile to Access Page
I would recommend Zoho Social to anyone who manages multiple different profiles for any number of brands. No matter if you are managing one brand or multiple, it makes it easy to move between them. However I wouldn't recommend it to those who post lots of videos across their platform, or those who primarily use TikTok.
Tony Tan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Problem: You need your social media analytics all in one place with some additional non-directly translatable without database & processing. Solution: an all-in-one place social media analytics dashboard. They are very much no frills and for the pricing, it's almost unbeatable. I have tried Iconosquare and such but this is by far the best for its price solution.
  • The setup of user accounts is super easy.
  • Analytics shown are clean and easy to read.
  • It's honestly not that expensive.
  • When you click on the individual content performance, there needs to be more analytical charts to see momentum and falls in likes to show longevity.
  • Instagram mentions & tagging are not captured well or at all.
If you need a full suite, to track KOL & customer bottom funnel, this will not cut it. I use it more for quick analytics and brand health. I have not tried the scheduling, but Instagram creator studios do a better job there, so it's not really a consideration for me. As for the key metrics, they do provide some good insights. I would honestly prefer a momentum view per content than fixed numbers but for me, it's not a deal breaker.
January 23, 2023

Zoho is the way to go!

Score 9 out of 10
Vetted Review
Verified User
We are using Zoho in my department in order to help communicate our current practices and updates with our audience base! We are pleased with how easy it is to user Zoho and makes scheduling our posts a breeze. Due to its features, we have been able to save a lot of time in our practice.
  • Scheduling.
  • Ease of interface.
  • Customer service.
  • Editing
  • Removing social channels.
  • Cannot customize posts for different social platforms.
  • No automatic image resizing.
Zoho is fantastic when it comes to scheduling easy.
Score 9 out of 10
Vetted Review
Verified User
We’ve used a number of different social media management platforms over the years for our business including start-up vendors and major corporate suppliers. What makes Zoho Social stand out from the rest is that it offers a good range of functionality while remaining easy to use and intuitive. Overall an excellent social media management tool and good value for money.
  • Cross platform publishing
  • Reporting
  • Calendar view
  • Approvals functionality could be better
Zoho Social is well suited to managing multiple social media platforms for multiple brands. The calendar view in particular is easy to use and clear, as is the process of creating and publishing new content.
Sibu Nhlapo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Excellent, firstly enjoyed that i could trial the different levels to purchase, this puts a customer at ease. I was very familiar with Zoho Social from my other employment so it was an easy decision for me to purchase Zoho Social Premium. Love all the functionality and it allows me to be in full control of my conversions.
  • social media management
  • conversion Tracking
  • Merging with other social media platforms
  • Automation
  • More tutorials at the beginning
  • Video Guides
  • Detailed descriptions and rationale of each additional services
Zoho Social has really helped me build my social media campaigns and marketing. I was in a familiar position of not receiving any likes and comments on my posts until i started using Social to understand my audience and what platforms were best suited to different styles of content. From then on i was able to see where my conversions were coming on, which led to tailoring my price points and increasing my revenue.
Farvez KS | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
have used Zoho Social for my social media management and I have been extremely impressed with its features and performance. The platform is user-friendly and easy to navigate, which has made it easy for me to schedule and publish content on multiple social media platforms. One of the standout features of Zoho Social is its advanced analytics and reporting capabilities. I am able to get a detailed breakdown of the performance of my social media campaigns and track the growth of my followers. This helps me to understand what works and what doesn't and make informed decisions about my social media strategy. Another feature that I really appreciate is the ability to collaborate with my team within the platform. We can all work on the same calendar and schedule, and assign tasks to each other, which has really streamlined our social media management process. Overall, I highly recommend Zoho Social for anyone looking for a comprehensive and easy-to-use social media management tool. It has helped me to manage and grow my social media presence effectively and I am confident it will do the same for others.
  • Where I can manage all social media account in one platform
  • Where I can upload Post in one click in all social media platform
  • very convinient and very understandable easy to use
  • One of the things that I particularly like about Zoho Social is that it offers a wide range of features and tools,
  • user-friendly social media management tool
  • It has all the features and capabilities you need to effectively manage and grow your social media presence, and it's easy to use, which is a major plus
  • Integration with other tools: While Zoho Social offers a wide range of features and tools, it would be useful to have more integration with other tools and platforms. For example, it would be helpful to be able to connect with email marketing platforms or customer relationship management (CRM) systems to better track and analyze customer interactions across different channels.
  • Advanced content creation: While Zoho Social allows you to schedule and publish content, it could be beneficial to have more advanced content creation tools, such as the ability to design and schedule more visually appealing posts or the ability to create custom images and graphics.
  • Customer support: While Zoho Social offers a comprehensive knowledge base and customer support, it could be improved by offering more personalized support, such as a live chat or phone support option.
Small businesses: For small businesses looking to establish and grow their social media presence, Zoho Social is an affordable and comprehensive solution that offers all the features and tools they need to succeed.Marketing agencies: For marketing agencies working with multiple clients, Zoho Social's collaboration features and ability to manage multiple social media accounts make it a great choice. On the other hand, there may be some scenarios where Zoho Social is less appropriate, such as Businesses with a very large social media following: For businesses with a very large social media following, the cost of Zoho Social's plans may not be justified, and they may want to consider a more specialized or higher-capacity platform. Businesses with very specific social media needs: For businesses with very specific social media needs, such as those that require advanced content creation or social listening capabilities, Zoho Social may not offer the necessary features and tools. Overall, Zoho Social is a powerful and effective social media management platform that is well-suited for a wide range of businesses and organizations. However, it may not be the best fit for every situation, and it's always important to carefully consider your specific needs and requirements before deciding on a social media management platform.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Social Media Tracking and Reporting. We needed to review and analyse our social media posts and the trends on the platforms we use. Zoho Social provides these features and, in particular, the option to customise your own reports of the exact information you want summarised, and the graphical representations provided make it effortlessly simple to analyse what is working well for you in social media and how varied your content is.
  • Social Media Tracking
  • Social Media Reporting
  • Graphical Representation of Data
  • It could update in real-time, as opposed to as at the end of the last complete day.
For tracking Social Media posts and interactions it offers great reporting and a simple presentation of a large volume of data. It makes it clear what is happening and what is working best (and worst) for the business.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Would totally buy it! A great choice for planning and mobile usage is easy by app! They offer great support and are likely to help with everything. User-friendly surfaces, easy to manage, inspiring, even though you are no "professional" in social media. Prices are also great; you can easily make an affordable choice.
  • Great and easy user-surface
  • Quick and easy support
  • Mobile apps to work on the go
  • Canva support would be great
  • Voice to text support would be great
  • Everything else is just great
Sometimes scheduled posts didn't appear automatically. There was no "real problem" for me to see, it seemed to be a random thing, but it is quite stressful when you can't find out what's the problem in the specific case. I loved the inspiring notes when it comes to writing certain posts and also enjoyed the shortcuts to place emojis.
Score 9 out of 10
Vetted Review
Verified User
More than just a scheduling tool for a good price. We needed a scheduling tool for multiple platforms. After trying out multiple other tools, we settled on Zoho Social for not only its functionality but its scalable pricing. For the same price as other strictly scheduling tools, we get scheduling, community management, reporting, and client approvals. Free client login is absolutely essential for a growing agency, and Zoho Social's pricing structure ticks that box. The availability of monthly billing as well as yearly is also a massive benefit for a growing agency. We'll definitely be looking into other Zoho tools beyond Social.
  • Account onboarding
  • Navigation
  • User onboarding
  • Integration with Facebook Ads Manager
  • Integration with LinkedIn Campaign Manager
  • Integration with monday.com
Zoho Social has good plans for individual brands, but its value extends to agencies. Its monthly and yearly billing option makes it more accessible to growing agencies managing cashflow. It has all the scheduling features an agency can expect, along with client approvals which is a game changer in efficiency. Their trial structure allows you to experience the product and choose to use it the way we did.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Zoho Social for my own social media posting to build brand awareness.
  • Display is very user friendly.
  • Integration with Canva.
  • Repeat posts
  • Media Library
  • Saving hashtags
  • I truthfully haven't found anything missing.
It would be nice to be able to upload PDF's for carousels.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I run a small business, and the features of Zoho Social are really helpful. I have been using the app and cloud-based media library to post, edit and track my social media posts. The cloud-based media library is especially handy as you can access your assets regardless of the device you are using. Totally recommend this tool!
  • Multi-device access
  • Pre-programmed hashtags
  • Reporting
  • Basic account isn't too good
Great platform - especially when compared to other products out there.
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