Overview
What is Zoho Social?
Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous…
Zoho Social - the must have multi channel social media manager
A really good tool for social media managers
The best social media platform for SMB!
Overall a great scheduling platform!
Effortless Social Media Management with Zoho Social
Zoho Social review
The most engaging social media management tool
A Fantastic Product - I got my social media under control!
Zoho Social -a supe tools for your business
Using Zoho Social to organize and manage posting to multiple platforms
Great nifty software that's super easy to use!
How Zoho Social Drove business to me
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Twitter (359)9.393%
- Content planning and scheduling (409)9.292%
- LinkedIn (355)9.191%
- Facebook (396)9.090%
Reviewer Pros & Cons
Pricing
Standard
$10
Professional
$25
Agency
$200
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Social Media Management Using Zoho Social - Zoho Social Demo
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7.9Sentiment analysis(243) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 8.6Broad channel coverage(338) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 9.2Content planning and scheduling(409) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 7.6Audience targeting(289) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 8.2Content optimization(337) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 7.9Automated routing and prioritization(283) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 8.4Customer interaction histories(314) Ratings
Users can view the entire customer conversation history when responding to a mention.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 7.9Lead generation(214) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 8.4Content marketing(282) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 9.3Twitter(359) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 9Facebook(396) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 9.1LinkedIn(355) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 8.7Google+(227) Ratings
The software allows users to monitor, publish and respond via Google+.
- 9.1Instagram(325) Ratings
The software allows users to monitor, publish and respond via Instagram.
Reporting/analytics
- 7.7Campaign success analytics(330) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 7.6Competitor analysis(201) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 8.4Role-based user permissions & privileges(268) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.3Mobile access(341) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Zoho Social?
Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule a post to go out at the same time of the day in different time-zones.
Zoho Social's real-time monitoring dashboard helps marketing teams listen to what’s being said about their brand. Users can search and track a keyword; and respond when they need to. Instant notifications ensure quick reactions and guarantee that no relevant conversations are missed.
Within Zoho Social, numbers are included as a value add, around publishing and listening features. A dedicated reports tab provides social-network-specific statistics and detailed analytics enabling users to understand more about their audience and how people engage with their content.
Zoho Social Features
Listening/monitoring Features
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Zoho Social Screenshots
Zoho Social Video
Zoho Social Integrations
Zoho Social Competitors
Zoho Social Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | Worldwide |
Supported Languages | English, French, German, Spanish, Portuguese, and Italian. |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(510)Attribute Ratings
- 8Likelihood to Renew12 ratings
- 8.2Availability2 ratings
- 8.2Performance3 ratings
- 9.4Usability250 ratings
- 9.3Support Rating220 ratings
- 8.2Online Training1 rating
- 8.3Implementation Rating5 ratings
- 7.3Configurability2 ratings
- 8.2Product Scalability3 ratings
- 3.6Ease of integration2 ratings
- 8.2Vendor pre-sale2 ratings
- 8.2Vendor post-sale2 ratings
Reviews
(1-5 of 5)Social novice call Zoho Social for help
- Posting
- Monitoring
- Cross-platform
- Better non-profit pricing
- So far so good
- Cross platform
- Easy posting
- Up to date on our social media.
- None so far
- Website postings
- Price
- Product Features
- Product Usability
- Implemented in-house
- time management
- competitors offerings
- training
- No Training
- Posting
- Cross platform
- None so far
- Canva
- mailchimp
- more is better
- faster service
ZOHO IS BEST PLATFORM FOR ALL MARKETING NEEDS
- Replies to messages from one dashboard.
- Super easy to connect platforms
- Post performance.
- Automated posting.
- Multiple channels.
- Saves time.
- Potentially introducing WhatsApp.
- Potentially introducing WhatsApp.
- More channels.
- The only thing I've noticed is the date of the post disappears if I edit a post. It's not sticky and has to be reset if I edit the post
- Sentiment analysis
- 90%9.0
- Broad channel coverage
- 90%9.0
- Content planning and scheduling
- 90%9.0
- Audience targeting
- 90%9.0
- Content optimization
- 80%8.0
- Automated routing and prioritization
- 90%9.0
- Customer interaction histories
- 80%8.0
- Lead generation
- 90%9.0
- Content marketing
- 90%9.0
- 100%10.0
- 100%10.0
- 100%10.0
- Google+
- 80%8.0
- 100%10.0
- Campaign success analytics
- 80%8.0
- Competitor analysis
- 100%10.0
- Role-based user permissions & privileges
- 100%10.0
- Mobile access
- 100%10.0
- it helped me achieve more for less expenses
- Separate subscription should be introduced.
- Have to pay for the features not in use
- MARKETING
- SOCIAL CONNECTION
- SALES AND LESD GENRATION
- It is awesome to use!!
- Ease of creating posts
- Awesome to see the scheduled posts
- Ability to REPEAT POSTS IS EPIC
- Ease of creating posts
- Love how many channels for social media are available
- Prior Experience with the Product
- Implemented in-house
- Self implementation
- Zoho Social out of the box so there weren't any implementation issues
- implemented it perfectly
- Well integrated
- Convenient
- Feel confident using
- None are difficult
- None are difficult
- None are difficult
My experience with Zoho Social
- Easy to use interface
- Advance post scheduling feature
- Responsive platform
- Link Shortening
- Hashtags & Keywords Research
- Better subscription plans
- Sentiment analysis
- N/AN/A
- Broad channel coverage
- N/AN/A
- Content planning and scheduling
- 80%8.0
- Audience targeting
- 80%8.0
- Content optimization
- 70%7.0
- Automated routing and prioritization
- N/AN/A
- Customer interaction histories
- N/AN/A
- Lead generation
- 70%7.0
- Content marketing
- 70%7.0
- N/AN/A
- N/AN/A
- N/AN/A
- Google+
- N/AN/A
- N/AN/A
- Campaign success analytics
- N/AN/A
- Competitor analysis
- N/AN/A
- Role-based user permissions & privileges
- N/AN/A
- Mobile access
- N/AN/A
- None yet
Experience in Social Media
- Social
- Media
- Management
- None
- None
- None
- No idea
- No idea
- No idea
Simplified - Doesn't have a free version.
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Implemented in-house
- None
- None
- None
- Scheduling posts
- Tracking them
- Easy to understand interface
- Hashtags
- Keywords
- link shortening
Perfect solution for SMB
Zoho helps us use social media more effectively and efficiently. We don't miss out on mentions about our business or miss conversations we should participate in. Social media can take a lot of time and Zoho helps us minimize how much time we spend on social media so we can focus on the rest of our business.
- Scheduling posts. We can bulk schedule posts so we can still be active on social media without it consuming our work activities
- Organize posts. Everything is in one place and along with analytics we can see the total picture of our social media publishing. This enables us to make adjustments as necessary.
- Listening to our mentions on social media and our direct messages are in one place. This means important posts don't slip through the cracks and we can respond in a timely manner whether it's on the desktop or mobile.
- I wish they had auto hashtag generators but it isn't a deal breaker
- The integrations with the Zoho apps are great but I wish it integrated with some other CRM solutions
- We only use a few social media platforms and Zoho meets our needs for those platforms. If we ever used one of the less popular social media channels Zoho wouldn't support us.
Zoho Social is very well suited for SMB. It's easy to use, cost effective and there isn't much of a learning curve. There are better solutions for analytics but most SMBs probably won't need the most sophisticated analytics reporting.
Zoho Social is great because the integration with other Zoho products like Zoho CRM is built in. So you can seamlessly manage your sales, marketing and social media activities. If you are using other CRM solutions and you care about integrating them with your social media app, it may not be possible with Zoho. But those solutions are likely significantly more expensive than Zoho Social so you will have to decide if it's worth the trade off.
- Sentiment analysis
- N/AN/A
- Broad channel coverage
- N/AN/A
- Content planning and scheduling
- 100%10.0
- Audience targeting
- 70%7.0
- Content optimization
- 70%7.0
- Automated routing and prioritization
- 60%6.0
- Customer interaction histories
- 100%10.0
- Lead generation
- 70%7.0
- Content marketing
- 80%8.0
- 100%10.0
- 100%10.0
- 100%10.0
- Google+
- 100%10.0
- 100%10.0
- Campaign success analytics
- 80%8.0
- Competitor analysis
- 80%8.0
- Role-based user permissions & privileges
- 70%7.0
- Mobile access
- 90%9.0
- The free version is excellent so hard to measure the ROI, the trial period for the paid versions is generous by the time you've upgraded to paid plans you have already capture a lot of the ROI. You need the paid plans because you need more of the same, better analytics, better scheduling features and better targeting.
- Because everything is in one place and even the least expensive paid plan includes multiple team members and there is an excellent mobile app, we are able to respond to direct messages and social media posts immediately. We can have constant coverage because multiple people can post.
- Some of the features in Zoho are only available in far more expensive products. Some of their competitors can cost hundreds of dollars a month for the same feature as Zoho.
When it comes to value for the price, none of Zoho Social's competition is close.
- We use it for branding on social media
- We use it to monitor when we are mentioned in social media so we can respond
- We use it so all of our direct messages on social media are in one place. That ensures we respond in a timely manner to people who take the time to contact us.
- We're launching a webinar series and social media is very effective for promoting them
- We have had articles published about/by the company and we are able to monitor when they are released and communicate with journalists directly on social media
- We're experiencing first hand that press releases are optional
- New product announcements
- Know the best times to post to our audience
- Price
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Implemented in-house
- How much time would we allocate to using social media was our biggest issue. We didn't experience any technical or usability issues.
- no training
- Publishing and scheduling are very easy to use
- Tracking your mentions are very easy to use
- It's very helpful to see all posts across multiple channels in one place
- None
- The issue isn't difficulty. Some of the analytics could be better but what they have is good for most use cases.
- Integrates well with Zoho products and can be used as part of Zoho One
- Mailchimp
- Eventbrite
- Hubspost CRM
Zoho Social is a Great Tool for Engaging with Followers
- I like the Monitor feature that allows you to monitor up to 5 hashtags. It's a paid feature, but seems worth it.
- I like being able to interact directly with multiple followers in the same dashboard browser or app.
- I would like to see a few other social media apps included like Pinterest for example.
If you manage multiple Brands, I bet this is an amazing tool for you.
- Sentiment analysis
- 100%10.0
- Broad channel coverage
- 80%8.0
- Content planning and scheduling
- 80%8.0
- Audience targeting
- N/AN/A
- Content optimization
- 80%8.0
- Automated routing and prioritization
- N/AN/A
- Customer interaction histories
- 100%10.0
- Lead generation
- 80%8.0
- Content marketing
- 90%9.0
- 100%10.0
- 100%10.0
- N/AN/A
- Google+
- N/AN/A
- 100%10.0
- Campaign success analytics
- 100%10.0
- Competitor analysis
- N/AN/A
- Role-based user permissions & privileges
- 100%10.0
- Mobile access
- 100%10.0
- We are just now implementing, however, I believe it will have a positive effect.
- Staying in Touch with Followers
- One Place for all Social Media Accounts
- Add more apps like Pinterest
- Ads - Evaluate success of campaign
- Find out what our customers want
- Price
- Product Features
- Product Usability
- Product Reputation
- Implemented in-house
- Monitoring hashtags
- Interaction with Followers
- I did reply twice to the same customer. It didn't show that I had already replied. That may be a bug.