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ZoomInfo Operations

ZoomInfo Operations
Formerly OperationsOS / RingLead

Overview

What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is ZoomInfo Operations?

OperationsOS/RingLead enables revenue teams to build clean and complete sales and marketing data, get new data through connections with ZoomInfo and 60+ 3rd party data sources, infuse critical first party data into the right systems, and accurately route engagement-ready data to the correct sales reps. RingLead’s no-code, automated data management engine, helps organizations to build a stronger, unified go-to-market data foundation to better power revenue motions.

ZoomInfo Operations Features

Data Quality Features

  • Supported: Data source connectivity
  • Supported: Data profiling
  • Supported: Data element standardization
  • Supported: Match and merge
  • Supported: Address verification

ZoomInfo Operations Screenshots

Screenshot of Transform, which gives users the ability to standardize record fields to keep data navigable.  Normalize enables users to clean formatting and keep data consistent. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task.  This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of record assignments, routed to the right owner for sales or marketing motions. Any Salesforce object can be routed: Leads, Contacts, Accounts, Opportunities, and Cases Advanced Workflow Rules enable users to define conditional logic on unlimited fields with various operators to route Leads to the right user.

ZoomInfo Operations Videos

ZoomInfo RevOS is built from the ground up around the ZoomInfo's comprehensive B2B data.
How ZoomInfo was able to help Shelli Welch, Sales Operations Manager, and her team, deduplicate over 1M accounts in Salesforce.

ZoomInfo Operations Competitors

ZoomInfo Operations Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

LeanData, Openprise, and Cloudingo are common alternatives for ZoomInfo Operations.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of ZoomInfo Operations are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(209)

Attribute Ratings

Reviews

(1-25 of 114)
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Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The application is one that I would highly recommend for your sales team as they are able to seek out information that they would not normally be able to obtain through something like Salesforce or other applications. ZoomInfo for sure is the leader in my opinion in this area and I love the releases and additional features that they are always releasing.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
For company and contact data, ZoomInfo is a great tool to get what you need to run a sales and marketing operation. Some of this data is not easy to come by, but ZoomInfo has been at it for years and is on par for "data quality" compared to competitors – which are numerous. Emails will still bounce and phone numbers will be wrong from time to time, and often for certain companies, there will be few or no relevant contacts populated in the database. ZoomInfo is pretty good with querying and filtering. There are limits, but once familiar with the system, an operations manager can figure out the right way to query what we need.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
ZoomInfo is well suited for casting a wide net when prospecting. You can easily pull an excess of leads to reach out to, making it easy to target certain industries. You can even specify the type of employee you are looking to target. It's less suited for when you need very precise data. In my experience, it has been hit or misses with data accuracy.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
This is a stopgap that can help to route and organize a large amount of leads between a large sales team, however, it pales in comparison to competitor products like Salesforce's Lightning product, which now offer the functionality to do much of what RingLead provides. In addition, RingLead's Capture product often returns highly outdated or flat out incorrect data, which populates incorrect data into the Route system.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
If you are looking to get a scoop into which leads are relevant to the industries you are prospecting to then it's a great tool but if you are looking to do some targeted prospecting that ought to be very accurate and result-centric then this may not be the proper tool for you.
March 16, 2022

Ease of access!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
EverString is very much suited in every field and I don't think it will be less appropriate also. Based on my personal usage of this tool, even in small companies, it will be a big help just by its business-to-business data solutions and advanced numerical visual representations. Another good thing about this software is its price which is very suitable for a small or big company. You would never go wrong with everything while using EverString.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
EverString, now part of ZoomInfo does an outstanding job of harnessing artificial intelligence and automated machine learning to provide in-depth firmographics, technographics and contacts for B2B sales. Sales prospecting is taken to a whole new level utilizing this technology and productivity and efficiency soars through the roof.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
[EverString, now part of ZoomInfo] is perfect for the middle market banking business to find and uncover new prospects to reach out to. It helps speed up the process of getting to the point of making that first call. I think it is well suited for any business that needs to find potential business prospects.
Timothy Harris | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Data is a critical component of any modern b2b sales/marketing strategy. It needs to be accurate and easily accessible. Everstring does a great job with both of these and also adds to the mix a new form of data, based around intent.
  • If you are working to develop your targeting and ABM strategy this is a great tool to help better understand your target markets and ICP.
  • Looking to understand the search terms and overall interests of companies
  • Identify key contacts at target accounts.
  • Enrich Salesforce with accurate contact and account data.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
EverString is useful as a tool for sales teams (who use Salesforce and LinkedIn) to find better contact info on prospects, and definitely valuable over having to manually search for each individual's phone and email. However I'm not sure how it compares to some of the other competitors that solve a similar problem.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Well suited:
  • It's really good for our researchers when it comes to identifying companies that would possibly be a good fit for Workable.
  • It gives accurate information about the company for them to write mini reports for the SDRs to use.
  • SDRs prospecting time is massively reduced by having easily accessible information and social profile links.
Not so well suited:
  • More of a feeling -- if a company is new (less than 1-2 years) the information may not be up to date, especially if the company is growing quickly.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Business development departments for a sales manager to create a sales pipeline. Really helpful for startup tech companies. EverString is well suited for companies looking to scale that don't have the capital to pay for expensive resources. If your company uses Salesforce, I would recommend enabling EverString because the import function works very well. Great for SDRs/BDRs!
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The solution is well suited for an organization that is building a strong ABM marketing and sales culture. It's maybe not the best for organizations that don't have sales and marketing fully aligned, or are just getting started in ABM.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I believe the RingLead DMS Capture is well suited in situations where extensive research is needed prior to reaching out to a prospect. For instance, in a National Accounts environment, a sales consultant must do his or her homework before reaching out to a contact. Therefore, this product would be useful in applications of very targeted sales processes. On the other hand, if calling upon companies with a wide target base, this product might not be needed.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I've recommended EverString to many folks I know that are trying to build good target lists for their sales and marketing efforts. If your company has allocated a significant budget to do targeted marketing, EverString is extremely useful. If you're not committed to spending money to reach the accounts you've built in EverString, it's decidedly less effective.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Great for getting some info to help prepare for first and second cadences. Less advanced info for really getting into the company's mission. It would be helpful to have more on recent news stories, decisions the company has made, and what the culture is like. Having to go to other places to get a robust look/company profile.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
If you are a call center for B2B services, then you would be able to leverage their lack of a credits system to get yourself a lot of contacts/accounts quickly and if you purchased their intent data service you could use that to see if your product was specifically searched. In addition, you would probably need to be calling about the very specific product you were selling or target account you were focused on to use this database to any great effect.
Ashley Kipershtein | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
EverString's main purpose is to surface intent. I wish the intent data was more descriptive and had more details of the type of searches/information the accounts are looking for. Something my organization needs help with is understanding how to surface this data to our sales reps, rather than having it passively live on the accounts.
August 21, 2019

EverString Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think EverString's best, most useful feature is finding similar companies. The enrichment feature has helped us find new contacts from existing companies, but does provide missing data at a contact level, which would be nice to be able to do. The area in which we've seen the least success is the intent feature, being that the audiences have been too small for us to really utilize.
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