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ZoomInfo Operations

ZoomInfo Operations
Formerly OperationsOS / RingLead

Overview

What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is ZoomInfo Operations?

OperationsOS/RingLead enables revenue teams to build clean and complete sales and marketing data, get new data through connections with ZoomInfo and 60+ 3rd party data sources, infuse critical first party data into the right systems, and accurately route engagement-ready data to the correct sales reps. RingLead’s no-code, automated data management engine, helps organizations to build a stronger, unified go-to-market data foundation to better power revenue motions.

ZoomInfo Operations Features

Data Quality Features

  • Supported: Data source connectivity
  • Supported: Data profiling
  • Supported: Data element standardization
  • Supported: Match and merge
  • Supported: Address verification

ZoomInfo Operations Screenshots

Screenshot of Transform, which gives users the ability to standardize record fields to keep data navigable.  Normalize enables users to clean formatting and keep data consistent. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task.  This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of record assignments, routed to the right owner for sales or marketing motions. Any Salesforce object can be routed: Leads, Contacts, Accounts, Opportunities, and Cases Advanced Workflow Rules enable users to define conditional logic on unlimited fields with various operators to route Leads to the right user.

ZoomInfo Operations Videos

ZoomInfo RevOS is built from the ground up around the ZoomInfo's comprehensive B2B data.
How ZoomInfo was able to help Shelli Welch, Sales Operations Manager, and her team, deduplicate over 1M accounts in Salesforce.

ZoomInfo Operations Competitors

ZoomInfo Operations Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

LeanData, Openprise, and Cloudingo are common alternatives for ZoomInfo Operations.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of ZoomInfo Operations are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(209)

Attribute Ratings

Reviews

(1-17 of 17)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • We were able to pull a lot of names for our clients target Ideal Client prospect.
  • The database updated regularly
  • It was a cost effective way to pull a lot of names as well as prevent duplicate targets.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
  • Saved time in doing research and data population.
  • Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • This product helped us to organize a massive number of leads from three separate brands during an acquisition
  • This product is, however, too clunky and wrought with incorrect contact routing when compared to competitors like Salesforce and HubSpot
  • This product does offer strong value for the money, as it is far lower priced than other competitive products
Melissa Davies | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Reduction of duplicates - lower costs.
  • Improved sales management (no more 'whose lead is it' discussions), improved forecasting and reporting.
  • Reduction of loss of prospects due to multiple sales people reaching out to the same one at the same time or with different information (ie. I'm in a closing status on one record, and then I get a prospecting call as if I know nothing about the company or the product from another sales rep).
Thomas Zimmerman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Opportunities created - we saw a notable uptick in opportunities created from LDRs.
  • Deals Closed - we also saw great improvement in deals closed.
  • Same number of leads sourced - the increases in opportunities created and deals closed were all on almost exactly the same number of MSLs compared to when we didn't use predictive. The gain in efficiency in lead management has been significant.
Score 9 out of 10
Vetted Review
Verified User
  • Significantly reduced (by 90%+) the new lead alerts we used to share around the company: now we only share the top targets.
  • Too early to tell on sales cycle (very long sales cycle), but optimistic on cutting down the time.
Steve Susina | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • When we first deployed Everstring, we saw that 55% of our prospecting activity was against C and D rated leads, which have a very low conversion rate and very little revenue. We determined that we could increase company revenue by 16% and more than double the opportunity pipeline if we simply switched the prospecting time on C- and D-rated leads to A's and B's and maintained the same conversion and close rates.
  • We still have some fear that we may miss out on qualified leads that improperly score low, however, we have overcome our concerns by agreeing that any inbound leads will be routed to sales teams even if the scores are below the MQL threshold.
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