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ZoomInfo Operations

ZoomInfo Operations
Formerly OperationsOS / RingLead

Overview

What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is ZoomInfo Operations?

OperationsOS/RingLead enables revenue teams to build clean and complete sales and marketing data, get new data through connections with ZoomInfo and 60+ 3rd party data sources, infuse critical first party data into the right systems, and accurately route engagement-ready data to the correct sales reps. RingLead’s no-code, automated data management engine, helps organizations to build a stronger, unified go-to-market data foundation to better power revenue motions.

ZoomInfo Operations Features

Data Quality Features

  • Supported: Data source connectivity
  • Supported: Data profiling
  • Supported: Data element standardization
  • Supported: Match and merge
  • Supported: Address verification

ZoomInfo Operations Screenshots

Screenshot of Transform, which gives users the ability to standardize record fields to keep data navigable.  Normalize enables users to clean formatting and keep data consistent. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task.  This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of record assignments, routed to the right owner for sales or marketing motions. Any Salesforce object can be routed: Leads, Contacts, Accounts, Opportunities, and Cases Advanced Workflow Rules enable users to define conditional logic on unlimited fields with various operators to route Leads to the right user.

ZoomInfo Operations Videos

ZoomInfo RevOS is built from the ground up around the ZoomInfo's comprehensive B2B data.
How ZoomInfo was able to help Shelli Welch, Sales Operations Manager, and her team, deduplicate over 1M accounts in Salesforce.

ZoomInfo Operations Competitors

ZoomInfo Operations Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

LeanData, Openprise, and Cloudingo are common alternatives for ZoomInfo Operations.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of ZoomInfo Operations are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(209)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Melissa Davies | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Used with sales team in SFDC order to prevent duplicates and reduce data entry by sales. Duplicates cost the company about $20 per record (storage in Marketing Automation tool), confusion on who is working what, and poor prospect experience (2 different sales people calling into the same prospect on the same day). Implementation was quick and easy with no downtime, little to no training of the sales team involved - an error message pops up saying "Are you sure you want create a new record - there is one already" with this xxxx and a link to that record. Its flexible enough to allow the person to create the record but it has already dropped duplicate creation significantly.
  • Duplicate prevention
  • Customizable error message - nice to have
Companies that use round robin assignment (without dedicated territories), large sales teams with lots of record creation by sales (inbound, etc), companies using SFDC.
  • Reduction of duplicates - lower costs.
  • Improved sales management (no more 'whose lead is it' discussions), improved forecasting and reporting.
  • Reduction of loss of prospects due to multiple sales people reaching out to the same one at the same time or with different information (ie. I'm in a closing status on one record, and then I get a prospecting call as if I know nothing about the company or the product from another sales rep).
80
Sales
1
SFDC Admin
  • duplicate management
Great product, easy to implement, positive return on investment
Yes
Manual look up
  • Price
  • Product Features
  • Product Usability
  • Vendor Reputation
  • Third-party Reviews
Useablity by end user
  • Implemented in-house
No
Change management was minimal
Having the right access in SFDC to implement is important.
Quick response and quick resolution.
Not Available
No
It's super easy and requires no training to implement or to use.
November 14, 2018

Great for prioritization!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Everstring for Sales and Marketing. We use it to prioritize accounts for sales and marketing outreach. We have seen a huge increase in conversions since switching to Everstring.
  • Intent-- helps us prioritize accounts and we we have seen results.
  • Customer service-- although their team doesn't always know the answer, they do work closely with you to try work out problems.
  • UI-- the UI is very user friendly and sophisticated.
  • Their customer service team doesn't fully understand the intricate details of the solution.
  • Their integrations could be improved, especially with Salesforce and Terminus.
  • I wish all the data available in the widget for Salesforce was available to be pushed into Salesforce to create custom reports.
It is great if your company has a lot of accounts and you are wanting to prioritize the ones that are already interested in topics related to your organization.
Both our marketing and sales team use Everstring. I believe our on-boarding took about a week or 2. Everyone easily adopted Everstring and we have seen success since.
I would say the fit score isn't always accurate, but it is helpful just to see. We usually identify accounts by the intent score, rather than fit.
We use Everstring heavily when identifying new accounts and prospects, it is very helpful.
Our company is ABM focused, and Everstring has really helped us support those initiatives. We use Everstring surge to focus weekly Terminus ads, as well as outbound sales efforts.
Our sales team has had an increase in first meetings due to surge prioritization. I am not sure of the exact metrics, but it is a significant amount due to a combination of reasons, including Everstring.
We have seen results on the Sales side, we have not seen any impact from a marketing standpoint but it could be too early to tell.
I was not a part of the decision making process, but from what I understand, Everstring had everything Bombora has, plus more. Also our AE at Everstring gave us a really great deal, ultimately leading to us choosing Everstring.
3
Marketing, Sales, and Data Operations
I think that the platform is pretty self explanatory, but they also have web support and an Account Executive if you have any questions.
  • Prioritization for sales outreach
  • Prioritization for marketing ads
  • Help with account creation
  • We have used Surge to prioritize sales outreach
  • We have used the overall surge score in a formula to give an overall account score
  • As of right now, I am not sure. Maybe more people in our organization would use it more directly.
I am not in charge of renewals, I only influence the decision.
No
  • Price
  • Product Features
  • Product Usability
The most important factor was considering how it would benefit our team and at what price.
I was not part of the evaluation process.
No
It was not something that I personally feel like we need at this moment.
They are responsive, but not exactly knowledgeable about the technical side of their product.
Yes
The response was fast but it still has yet to be resolved.
In general, I feel like they are very responsive, they just don't really have the answers.
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