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ZoomInfo Operations

ZoomInfo Operations
Formerly OperationsOS / RingLead

Overview

What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

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  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is ZoomInfo Operations?

OperationsOS/RingLead enables revenue teams to build clean and complete sales and marketing data, get new data through connections with ZoomInfo and 60+ 3rd party data sources, infuse critical first party data into the right systems, and accurately route engagement-ready data to the correct sales reps. RingLead’s no-code, automated data management engine, helps organizations to build a stronger, unified go-to-market data foundation to better power revenue motions.

ZoomInfo Operations Features

Data Quality Features

  • Supported: Data source connectivity
  • Supported: Data profiling
  • Supported: Data element standardization
  • Supported: Match and merge
  • Supported: Address verification

ZoomInfo Operations Screenshots

Screenshot of Transform, which gives users the ability to standardize record fields to keep data navigable.  Normalize enables users to clean formatting and keep data consistent. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task.  This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of record assignments, routed to the right owner for sales or marketing motions. Any Salesforce object can be routed: Leads, Contacts, Accounts, Opportunities, and Cases Advanced Workflow Rules enable users to define conditional logic on unlimited fields with various operators to route Leads to the right user.

ZoomInfo Operations Videos

ZoomInfo RevOS is built from the ground up around the ZoomInfo's comprehensive B2B data.
How ZoomInfo was able to help Shelli Welch, Sales Operations Manager, and her team, deduplicate over 1M accounts in Salesforce.

ZoomInfo Operations Competitors

ZoomInfo Operations Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

LeanData, Openprise, and Cloudingo are common alternatives for ZoomInfo Operations.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of ZoomInfo Operations are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(209)

Attribute Ratings

Reviews

(1-25 of 114)
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Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our Sales team loves the product and as a user myself, I am able to seek out details and information that benefits the requests from our sales leaders. The OS is stable and has really easy-to-use functionality along with it is detailed. The price is also very reasonable along with the seats are easy to manage as we have a lot of turnover within our organization. The account team is also there for questions and also there is a lot of documentation for the application - so if you have questions just do some simple searching and you will find what you are looking for.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
As a B2B sales and marketing organization, we need to identify the segment of our broader market that make sense to target and prospect into. This requires firmographic data, technographic data, and of course contact information and demographics. Getting this information allows us to enrich our CRM, segment our account base, prioritize and score based on various company attributes, and then identify contacts at the organization - with email addresses and phone numbers - to reach out to for business opportunities.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ZoomInfo for prospecting and pulling leads. We also use their product, Ringlead, very frequently to enrich and mass update our data. ZoomInfo is excellent for pulling new prospects and creating accounts, and widely extends the number of businesses we can target to sell to. Our entire sales department uses it.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
This product is mainly used as a lead generation tool and to help our organization organize a large amount of leads and separate them into assigned buckets. This product is paired with RingLead's Capture service, which scrapes data from LinkedIn profiles and other sources in order to generate contact information.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The solution allowed for relevant data in terms of sales and business development. Prospecting was made easy with it because of the presence of relevant data and also scoops on how we can use that data to our advantage. In Brief, the best usage of data was made possible by it.
March 16, 2022

Ease of access!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
In my organization, we've been using Zoominfo for years. Now that EverString is part of Zoominfo, it helps Zoominfo improve in different aspects. EverString's advanced analytics resulted in precise and accurate data that are very much needed to sort out files and contacts. EverString's business-to-business data solutions suffice my organization's needs for accurate and distinct results, especially since contacts and leads are vital in our field. When it comes to gathering contacts and summarizing the collected data, EverString's advanced graphs, tables, charts, and likes are the chef's kiss. Which resulted in easy access to results and studying the graphs hassle-free while collaborating with teammates.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
EverString, now part of ZoomInfo allows us to have detailed visibility into our franchisees sales prospecting activities. The graphical interfaces that are auto-generated provide an easy way for admins to consume data in a visually appealing, easy to digest manner.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
[EverString, now part of ZoomInfo] is being used by my department for prospecting efforts. It helps to quickly identify potential prospects and also key facts on the company such as revenue size, key contacts, contact information. This helps to cut down on a significant amount of time that was previously used to research and dig to find this information and allows us to be much more efficient with our time.
Timothy Harris | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Everstring has supported our ABM strategy by providing deeper insights into our ideal customer personas. It supports our targeting and research process by providing demographic, firmographic and technographic information that we can rely on when developing new audiences. Additionally, the intent score capabilities of Everstring have been a welcome addition, supporting both sales and marketing, by providing actionable data to help identify where organizations might be along their buying journey.

  • Identify new accounts showing intent in our software vertical
  • Monitor intent across target accounts to know when best to engage
  • Monitor current customers around renewal time to understand where they might be looking to expand or fill gaps.

Additional information regarding our use case can be found here: https://www.slideshare.net/TimothyHarris16/everstring-dialsource-smart-selling-tools-webinar
Score 7 out of 10
Vetted Review
Verified User
Incentivized
EverString is used by the sales department, mostly by BDs to my knowledge. It is mainly used to help find prospects' email and phone numbers, often having direct lines that are harder to find online. It is also used to import these contacts into Salesforce, reducing the manual entry otherwise required.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are currently using EverString to enrich accounts with our Salesforce integration. Our researchers use it to get segment, company, social media, contact, and industry information. It addresses our need to be able to determine whether or not a company would benefit from our software or not, as we look to help particular company segments. Additionally, our sales reps use it to be relevant and up-to-date when speaking with prospects.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use EverString to find prospective companies that are currently looking up industry keywords. Although it does not give us a specific person from the company, giving us information about which company is plenty because we merely need a general direction. EverString optimizes my prospecting workflow and finds the appropriate company instead of wasting additional time searching for potential leads. My last EverString filtered search revealed over 350+ leads--which is great!
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The regional sales directors of national accounts have been utilizing RingLead DMS Capture as a part of a pilot program for Adecco. During this process, I have have used the tool in conjunction with my LinkedIn Sales Navigator account to find information about my potential National Account clients. This research allows me the opportunity to be as effective as possible when prospecting and cultivating leads.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Everstring to build targeted outreach lists for our sales and marketing efforts. Previously, if we needed to build account lists, we would have to use a random assortment of lists and databases to cobble together imprecise lists of accounts; Everstring makes it much easier for us to target accounts that meet very specific firmographic and technographic parameters we set.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Helps to get accurate reporting on company demographics, description, and phone number. It's being used by the sales team and is built into Salesforce. I recently started working in the role at this company and didn't realize the importance of the tool until recently. I get phone numbers to call leads and can be more informed in selling by finding content I can then come at from a relatable place.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
To give context, Everstring is being used by our Marketing department who manage our BDR teams on a regular basis. Our sales and BDR team don't really use Everstring beyond the data that it provides them. However operationally speaking our marketing department uses Everstring to contribute to any contact lists we need built for the BDR team. With that in mind, we utilize the intent data that contributes our list builds as well.

With context established, I will say that Everstring is just an okay solution, Okay for me is a 5/10. We have found that when we pull a few thousand contacts for our BDRs to call and email we have found that only around 2/5 of the emails are guaranteed verified. With that said their are a large chunk of those emails, about 2/5s, being sent to servers that do not provide the necessary signals to determine if it is or isn't an active email account so those are considered unverifiable. The last chunk of emails are inactive. The quality of their data is a big con for us. However, what makes them okay is they let us quickly determine if we already have accounts within our Salesforce instance. We can also take a pre-built list from, for example, ZoomInfo and use Everstring to determine if we have accounts for those as well. Due to the data issues we primarily use other data providers to make our lists but their intent data and mass CRM account checking are very helpful.
Ashley Kipershtein | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We are using EverString to tap into accounts with intent. The teams that are using this tool are marketing, sales operations, and sales leaders. We recently connected EverString to our salesforce, but I was not part of that project. I believe intent data populates on accounts, as it is made in EverString.
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