Skip to main content
TrustRadius
ZoomInfo Operations

ZoomInfo Operations
Formerly OperationsOS / RingLead

Overview

What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

Read more
Recent Reviews
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

9 people also want pricing

Alternatives Pricing

What is Clear Analytics?

Clear Analytics is a business intelligence solution that enables non technical end users to perform analytics by leveraging existing knowledge of Excel coupled with a built in query builder. Some key features include: Dynamic Data Refresh, Data Share and In-Excel Collaboration.

Return to navigation

Product Details

What is ZoomInfo Operations?

OperationsOS/RingLead enables revenue teams to build clean and complete sales and marketing data, get new data through connections with ZoomInfo and 60+ 3rd party data sources, infuse critical first party data into the right systems, and accurately route engagement-ready data to the correct sales reps. RingLead’s no-code, automated data management engine, helps organizations to build a stronger, unified go-to-market data foundation to better power revenue motions.

ZoomInfo Operations Features

Data Quality Features

  • Supported: Data source connectivity
  • Supported: Data profiling
  • Supported: Data element standardization
  • Supported: Match and merge
  • Supported: Address verification

ZoomInfo Operations Screenshots

Screenshot of Transform, which gives users the ability to standardize record fields to keep data navigable.  Normalize enables users to clean formatting and keep data consistent. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task.  This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of record assignments, routed to the right owner for sales or marketing motions. Any Salesforce object can be routed: Leads, Contacts, Accounts, Opportunities, and Cases Advanced Workflow Rules enable users to define conditional logic on unlimited fields with various operators to route Leads to the right user.

ZoomInfo Operations Videos

ZoomInfo RevOS is built from the ground up around the ZoomInfo's comprehensive B2B data.
How ZoomInfo was able to help Shelli Welch, Sales Operations Manager, and her team, deduplicate over 1M accounts in Salesforce.

ZoomInfo Operations Competitors

ZoomInfo Operations Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

LeanData, Openprise, and Cloudingo are common alternatives for ZoomInfo Operations.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of ZoomInfo Operations are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(209)

Attribute Ratings

Reviews

(1-25 of 114)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Company database
  • CRM Integration
  • List Matching with existing lists of companies
  • Chrome Extension
  • Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
  • Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
  • Limits in sharing lists, queries, and tags between users under the same account.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Provides large batches of leads.
  • Makes it easy to create new accounts and auto populate data.
  • Ringlead makes it simple to run mass update tasks.
  • Data cleanliness - sometimes, data is old or inaccurate.
  • Matching capabilities - We've found that it occasionally duplicates existing accounts in our CRM.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Helps to organize a large amount of contacts in one place
  • Helps to assign leads to a larger scale sales team
  • Pairs with contact generation services RingLead's other products provide
  • The database is clunky and hard to navigate at times
  • RingLead's Capture service returns incorrect or outdated data, which populates incorrect contacts in the Route product
  • Integration with other sales products like Salesforce and Groove is problematic
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Lead Generation help.
  • Relevant data provided about lead.
  • Information on how that data can be used for business development.
  • The scope to use data could be highlighted a bit better.
  • Data validation could be better.
  • Emails and phone number verification options could be provided.
Timothy Harris | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • ABM Targeting and Ideal Customer Persona development.
  • Identifying buyer intent.
  • Qualifying companies through the combination of demographic, firmographic and technographic data.
  • Accurate account and contact data.
  • Great Salesforce connection
  • Expanding their database of business contacts.
  • Data accuracy in smaller companies and expanded data across enterprise organizations.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Simple interface - easy to understand
  • Integrations with LinkedIn and Salesforce
  • Annoying to click on the checkbox to select multiple contacts to import/delete - would be nice to be able to click and drag or holding down ctrl to select multiple contacts faster.
  • Better error return messages - not just indicating that there is already an existing account but showing the actual account instead.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It finds company and segment information well. This is a strength of EverString that is more consistent and up to date than the Clearbit extension we also use.
  • It finds extra contact information, such as phone numbers, that other extensions sometimes miss.
  • It saves us time when it comes to gathering "extra information," e.g. pulls a summary of what the company does, as well as its LinkedIn profile for a quick reference.
  • It sometimes pulls out of date information for the company -- possibly more due to the company itself not updating its information.
  • Phone numbers are sometimes inaccurate.
  • The extension sometimes crashes inside Salesforce.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • List companies that search for specific keywords for a specific time parameter.
  • Integrate with Salesforce.
  • Helpful for business development.
  • Tons of leads!
  • Does not tell you the specific person looking up the information.
  • Sometimes doesn't classify the company's Revenue correctly.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Targeted List Building: We've been able to build targeted lists based on intent data.
  • Finding intent data on new and existing accounts.
  • We were able to do some level of data enrichment of our current database.
  • EverString is not always the most intuitive on building new lists based on past list attributes.
  • It needs more intent data keywords.
  • Expensive.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Integration with LinkedIn Sales Navigator
  • The ability to gather data from websites
  • The efficiency to grab data from various sources, without having to retype it into my database
  • Some information was out of date
  • Some of the data was inaccurate
  • The sync process with other applications wasn't efficient
September 13, 2019

EverString for SDR's

Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Identify surging topics at relevant companies. This is this whole reason we purchased EverString.
  • Admin functions are very easy to navigate and set up.
  • The implementation process was very easy and the people we worked with along the way were helpful and easy to get along with.
  • Need a more robust contact list. We find our accounts in EverString but mostly use SFDC and LinkedIn to find prospects to reach out to.
  • As an admin, since you see everyone's lists they build, you should be able to clean that up and organize into folders or something.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Providing revenue information. Data quality is great.
  • Providing industry information. Accurate information.
  • Providing company information, great help for prospecting.
  • User interface on analytics could be better.
  • Saved lists (i.e. reports) could be better organized.
  • A Salesforce connector would be welcomed.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
  • EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
  • EverString's "advanced insights" filters are cool in theory—being able to target by sophistication or B2B vs. B2C is really useful—but the lists don't change much with those filters. They don't seem to be quite useful yet.
  • I've found that the EverString lists built off of our seed lists are often filled with accounts that don't fit our target profile. For the time being, we're finding it more effective to manually set criteria rather than use the list EverString builds.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Links to relevant social media portals
  • Similar leads list
  • Salesforce integrated
  • Incomplete company profiles
  • Many "keywords" which I don't use. The list is long and unhelpful for my role.
  • Lack of customization. I would like to be able to remove, add, and re-order info.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Intent Data as an added service.
  • Mass CRM account checking to prevent duplicate accounts, contacts, or leads.
  • UI is a nice change of pace.
  • Data quality on emails.
  • Newsfeed tab on the account is just a glorified google search.
  • Odd taxonomy decisions in terms of account data naming conventions.
Ashley Kipershtein | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Surfaces intent for accounts that are searching for our tool.
  • When data lives on the actual account in Salesforce it becomes x10 more useful.
  • It's easy to pull/create a report in the actual tool online.
  • Requires training and a lot of customization when it comes to pulling reports.
  • It's difficult to understand how to best distribute the data and alert reps of intent on their target accounts.
  • There is limited training and use cases for this tool across our organization.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Recognizes finance buzz words that are being searched.
  • The scoring system for how often they have searched a term.
  • Providing company info.
  • Not accurate information, I would cross-reference the information with Hoovers or Crunchbase (Ex. Location of HQ).
  • More detail on the breakdown of the score. Why is it ranked so high? Ex. Relevant titles searching vs. Volume searches.
  • More relevant info, like who the parent company, recently funded, etc.
August 21, 2019

EverString Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • We've seen the most success with the "Finding Similar Companies" feature.
  • Reps at EverString are very responsive and helpful. Great support.
  • EverString has helped find new company contacts to add to our CRM.
  • It would be nice if the enrichment feature could be used as a contact level.
  • I think the user interface could be simplified, as there is more than one way to perform an action/build a list.
Return to navigation