Skip to main content
TrustRadius
ZoomInfo Sales

ZoomInfo Sales

Overview

What is ZoomInfo Sales?

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven…

Read more
Recent Reviews

ZoomInfo Review

7 out of 10
April 02, 2024
Incentivized
Used to find contact info for prospects and export into our CRM. Used by many different individuals that are involved in any form of …
Continue reading

Zoominfo Review

8 out of 10
October 24, 2023
Incentivized
We use Zoominfo for Bulk and AD HOC data mining. This is then exported onto our CRM for our BD calling campaigns. The team also have …
Continue reading

#1 for a reason

9 out of 10
October 08, 2023
Incentivized
Currently, we use ZoomInfo SalesOS as our #1 contact and account data source. We also tap into ZoomInfo SalesOS intent as our main intent …
Continue reading
Read all reviews

How ZoomInfo Sales Differs From Its Competitors

Go-to-Market Impact

Not really.. its been 3 months since I started paying for the product but have not been able to use properly.

Dialer shows up as spam (they seem to recycle numbers), they don't fix the bad contacts even after weeks of follow up.
Continue reading

Go-to-Market Impact

Intent searches, finding similar businesses to the ones that are already partnered with you, seeing what contact might respond better with putting a fire symbol on them. I love that ZoomInfo Sales allows you to be specific looking for an actual ideal customer profile that matches well with your …
Continue reading

Go-to-Market Impact

The revenue employee count and industry are by far the most important factors in securing new customers, especially ones that make an impact on my book of business. The tools they give you to find competitors are also amazing for lead generation. But the unique data they give is the positions and …
Continue reading

Go-to-Market Impact

Yes, the Intent Signals / Data have been helpful in identifying organisations who are exploring certain services, whether this be relevant to our own organisation or those of our clients.

It can also provide a head start / upper hand when speaking to prospects, as you are able to show knowledge of …
Continue reading

Go-to-Market Impact

ZoomInfo has features like ICP and Buying committee; with these, we are able to do a one-time setup on the platform to identify and define our ICPs as regards different markets and targets. Also, through the contact filter, create buyer committee personas across the necessary demographics, which …
Continue reading

Go-to-Market Impact

ZoomInfo SalesOS is excellent in all phases of segmentation - Person-level data (demographics), company-level data (firmographics), Technology (technographics) and Intent (psychographics). They have also done a very good job, with the Workflows feature, to enable operationalization of all this …
Continue reading

Go-to-Market Impact

The intent filters have been really useful for us. Also the ability to look for lookalike companies has been something we've been using a lot more to identify companies that are in a similar space. This has reduced the amount of time our sales team spends researching and gives them answers they …
Continue reading

Go-to-Market Impact

We use a lot of filters to build our go to market strategies but I’ve found that headcount, location, industry, job titles have all been fairly easy and helpful to use. I know they also have some different tags on which technologies companies use but I've found they haven’t been as accurate.
Continue reading

Go-to-Market Impact

We use the Scoops feature for alerting sales reps to news about accounts they are working. ZoomInfo's competitive intelligence is also something we've leveraged.
Continue reading

Go-to-Market Impact

If properly implemented and segmented, the SalesOS workflows can be a very powerful tool to leverage. With higher tier contracts. These can be set up to use the intent signals to automatically place them in Engage SalesFlows that are tailored for specific market segments you want to target. These …
Continue reading

Go-to-Market Impact

We really like being able to identify the buying committees / ICPs, which helps to narrow the field down without having to go through detailed search criteria. The Z/I intent and G2 intent connector really allows us to focus in on the right companies showing intent against our ICP, making …
Continue reading

Go-to-Market Impact

We don't really have a go-to-market, as we can help anyone looking for roofing recommendations for churches to large industrial buildings. I use it more in the sense that I already know what company/organization I'm targeting and search the information in that way.
Continue reading

Go-to-Market Impact

The data, such as phone numbers, official email IDs, and LinkedIn IDs, are of top priority as they help identify the customer base. Information about the organizational hierarchy and the latest technology/tools used also aids in a strategic approach to prospecting. Buying intent is indeed a …
Continue reading

Go-to-Market Impact

The intents are the best data for us since we really need our customer to be at a certain stage of a buying process, since we do not sell products that are a year long need. Specific roles are also helpful to find the perfect buyer since it is quite specific roles that are buyer for us.
Continue reading

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Advanced search (650)
    7.8
    78%
  • Company information (646)
    7.7
    77%
  • Contact information (650)
    7.2
    72%
  • List quality (638)
    7.1
    71%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

View Playlist
Product Review: ZoomInfo Gets Customer Data & Leads Onto The Desk of Sales Faster & Easier
02:16
Product Review: ZoomInfo's Real Time Data Streams Allow Sales To Keep Business Up to Speed
03:32
ZoomInfo Optimizes Outreach to Improve Sales: Product Review
02:43
View more videos
Return to navigation

Pricing

View all pricing
ZoomInfo Sales

ZoomInfo Sales

N/A
Unavailable

What is ZoomInfo Sales?

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

359 people also want pricing

Alternatives Pricing

Apollo.io

Apollo.io

$59
per month
What is Apollo.io?

Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M…

Cirrus Insight

Cirrus Insight

$15
per month
What is Cirrus Insight?

Cirrus Insight integrates Salesforce with Gmail, Google Calendar, and Google Contacts. Instantly View Contextual Salesforce Information in Your Inbox. Save Emails & Attachments to Salesforce with a Click. Sync Your Google & Salesforce Calendars. Create & Edit Salesforce Records on the Fly.…

Return to navigation

Features

Prospecting

Features related to generating leads and finding new contacts.

7.6
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

7.5
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

7.4
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

6.3
Avg 7.6
Return to navigation

Product Details

What is ZoomInfo Sales?

ZoomInfo SalesOS is a go-to-market platform for B2B companies offering a database of insights, intelligence, and purchasing intent data about companies and contacts.

ZoomInfo layers additional tools on top of the intelligence—such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead)—to help users engage with prospects and customers.

By integrating all of these tools with the other key systems already in use, ZoomInfo helps go-to-market teams to be more prepared and well equipped to close more deals and hit their number.

ZoomInfo Sales Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Web browser extension
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Web traffic insights
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Tags
  • Supported: Filters and segmentation
  • Supported: Salesforce opportunity creation
  • Supported: Ability to append contact, lead, and account level data

Sales Intelligence Email Features Features

  • Supported: Automated initial emails
  • Supported: Sales email templates
  • Supported: Engagement tracking
  • Supported: Gmail integration
  • Supported: Exchange integration
  • Supported: Marketing automation integration

ZoomInfo Sales Video

RevOS is built around ZoomInfo's comprehensive B2B data. The Data can be put into motion to help connect with the next customers at precisely the right time.

ZoomInfo Sales Integrations

ZoomInfo Sales Competitors

ZoomInfo Sales Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

ZoomInfo Sales Downloadables

Frequently Asked Questions

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.

Apollo.io, Lusha, and Seamless.AI are common alternatives for ZoomInfo Sales.

Reviewers rate Salesforce integration highest, with a score of 8.1.

The most common users of ZoomInfo Sales are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(1664)

Attribute Ratings

Reviews

(1-25 of 678)
Companies can't remove reviews or game the system. Here's why
April 04, 2024

Horrible support, deceptive sales, sub-par product - DO NOT BUY!

SM
Sri Malladi
Managing Partner
Athena Consulting Partners (Banking, 1-10 employees)
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
They are charging $13,000 but their product does not work properly and their support model falls way short of what was sold to me.

They have a dialer but the numbers they provide show up as spam when I call someone. When I ask them to fix it, they provide a list of about 12 different websites and 1-800 numbers that I have to call myself to get their numbers whitelisted. I spent about 8 hours on this and it still doesn't work.

Their sales rep promised me that the whole system would be "fully setup" the day after I signed the package and that their team would import the sequences. But its basically a self-service model using a klunky UI, where I have to invest another 20-30 hours to watch webinars and work with an offline support team to set it up.

I get bounced emails and when I email them asking them to fix these, they don't do it properly. I'm forced to exchange dozens of emails with them and they still haven't fixed some of the contacts I flagged for them two months ago.

Stay away from Zoominfo. This is one of the most frustrating experiences my company has had (and I, personally have had) using a B2B product, especially at this price range. I'd recommend Apollo instead, which is cheaper and works much better, and I'm happy to consider other products that do a good job.
January 10, 2024

Every Contact Anywhere Anytime, Right in Your Pipeline!

Iyer Amruthur | TrustRadius Reviewer
Iyer Amruthur
National Sales Manager
Allen Lund Company (Transportation/Trucking/Railroad, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
When you cannot find a company's number, the department in the company you need, the email or cell contact for the direct contact you need. ZoomInfo will be overwhelming with contacts, but it will be divided by department, position, tenure, etc. It goes a step above just "knowing" who you're calling to, "having the contacts" for who you want to call.
October 24, 2023

Zoominfo Review

Verified User
Manager in Sales
Management Consulting Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I would highly recommend Zoominfo to anyone within a Sales / BD / Lead Generation role who is looking to gain access to prospects, companies and insights. The support you get from the Team at Zoominfo is also very good.

It may be less appropriate for people within Customer Service roles and the likes.
October 12, 2023

My ZoomInfo experience - still the best so far.

Verified User
Team Lead in Sales
Computer Software Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For prospecting, market research, contact information of your ICPs. Zoominfo info is absolutely great, also if you use a CRM like Salesforce, you can map out fields to anything you design. It's great for the Sales team and research team to use. Also if you deal with a lot of csvs, I'll recommend uploading first to ZoomInfo to match and accurately fill out the companies or contacts info better before exporting into your CRM through Zoominfo to avoid duplication and bad data. We cleaned out thousands of duplicates recently and ZoomInfo was helpful with this.
October 09, 2023

Worth it for the quality of contact info compared to competitors

Verified User
Manager in Other
Computer Software Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
From what I've heard on the market, the contact info on ZoomInfo is still the most accurate so I would recommend it to a more mature sales organization that is willing to pay more for an effective prospecting solution.
October 09, 2023

Most helpful tool spceially for sales or marketing! Must try this one.

Verified User
Analyst in Other
Computer Software Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Zoominfo SalesOS is well suited for sales and marketing purposes such as lead update since you can obtain work emails and phone numbers. Been using ZoomInfo for 3 years already, so far I don't have any inappropriate experience with ZoomInfo.
October 08, 2023

#1 for a reason

Verified User
Executive in Marketing
Computer Software Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
ZoomInfo SalesOS is a must-have as a primary data source, especially if the US/NA is your primary geography. That said, I always recommend using 2 or 3 data sources. Also good as the primary intent source, but again, I recommend using 2 to 3 intent sources. ZoomInfo SalesOS intent and G2 intent are a good combination.
October 07, 2023

ZoomInfo SalesOS

MJ
Matt Jacobs
Business Operations Manager
VIB (Information Technology & Services, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
ZoomInfo SalesOS is a really useful tool for a sales team. It allows users and admins to easily search for and find prospects/companies that they are looking for. Another great feature is the ability to export directly to your CRM this makes the marketing process so much easier. The ZoomInfo SalesOS support team has been extremely helpful in offering trainings and letting us know when new features are deployed.
October 07, 2023

ZoomInfo SalesOS lightyears ahead of the competition

RE
Ryan Edwards
Global SDR Manager
AlgoSec (Information Technology & Services, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We've had lots of success in the Enterprise space gathering contact data for our key accounts. We've also really liked the combination of intent data, websights, scoops and technology data. This has allowed us to attack key accounts with a ton of knowledge beforehand to tailor our outreach.
October 07, 2023

ZoomInfo SalesOS - Pipeline Accelerator

Logan Fiedler | TrustRadius Reviewer
Logan Fiedler
Marketing Manager, Demand Generation
Navigate Wellbeing Solutions (Computer Software, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We use ZoomInfo SalesOS to find accurate B2B contact and company information then export it into ZoomInfo SalesOS for our marketing campaigns and our outbound sales team to reach out to. I haven’t personally explored their SDR features since we do everything through HubSpot but it would be interesting to see how that’s utilized.
October 07, 2023

ZoomInfo SalesOS makes it easier to quickly build your contact list

RP
Richard Pfister
Communications Director
eIMPACT (Government Relations, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
ZoomInfo SalesOS is great for quickly building a contact list within a specific industry segment. In my experience, It takes a while to understand which search parameters are better suited for your business and to weed off leads that aren't actually what you're looking for, but once you get how it works, it's a powerful tool to speed up your prospecting work.
October 06, 2023

An effective and easy to use sales intelligence tool

Verified User
Employee in Sales
Internet Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
ZoomInfo's platform is easy to use and the integrations with other platforms, like Salesforce, make it a leader in the sales intelligence space. Having the ability to pull in Salesforce information when list building is a great feature for seeing what info. already exists and who is working a particular account.
October 04, 2023

ZoomInfo is the capture-all tool needed for any Sales Team

Verified User
Manager in Sales
Health, Wellness and Fitness Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Pro- Campaign Execution
Sales OS is great for targeting accounts where number of employees is a deciding characteristic.
List Matching
Pro - Sales OS takes conference lists with zero contact information then matches it up to existing information and produces an automated list
Issue- Hospital affiliation
For MedTech/health tech companies, finding contact information on executives who work for larger health systems is often hard to track back to their accurate organization
October 03, 2023

SalesOS

Verified User
Employee in Sales
Oil & Energy Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you’re in a SaaS role, or anything sales, selling something as a service, SalesOS, especially SalesOS + Engage, is a very powerful tool, especially trying to scale with a BizDev team. If that’s the case, I think you’d benefit from a higher tier contract level- Advanced or Elite editions. If you’re in a slower sales cycle, or selling something very niche, maybe a lower level contract would be more beneficial. Maybe commodity or equipment sales.
October 02, 2023

ZoomInfo Review - Great Solution

Verified User
Director in Information Technology
Information Technology & Services Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Again overall it is a good solution. We use it to look up companies, contacts, contact info, set their ICPs, etc. for sales, BDRs, and marketing. Also, we use Z/I scoops & Z/I intent data to drive leads for our BDRs. We also use it for marketing campaigns, webcasts, etc. We also have connectors with G2 and Hubspot.
October 02, 2023

Great product, easy to use.

Taylor Strohmeyer | TrustRadius Reviewer
Taylor Strohmeyer
Account Growth Manager
Diamond Roofing Systems (Construction, 51-200 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is a great resource to have, but I think sometimes the information is extremely outdated. I will sometimes click the LinkedIn button next to a contacts name, and it will show me that they haven't worked for said company in multiple years. I know ZoomInfo tries to update information quickly, but I've been coming across this issue more often than not. Other than that, I don't see any other issues.
October 02, 2023

If you are in Sales and not using Zoominfo, then make sure to consider changing your profession.

Girish Krishna | TrustRadius Reviewer
Girish Krishna
GSI and Alliance
SecPod (Computer & Network Security, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
September 28, 2023

Not for our industry

Verified User
Project Manager in Sales
Leisure, Travel & Tourism Company, 201-500 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I believe ZoomInfo is useful for prospecting into larger corporations, for example the Mid Market or Enterprise markets. But our company is primarily SMB, so the information for the companies we prospect into is sometimes outdated.
Return to navigation