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ZoomInfo Sales

ZoomInfo Sales

Overview

What is ZoomInfo Sales?

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven…

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Recent Reviews

ZoomInfo Review

7 out of 10
April 02, 2024
Incentivized
Used to find contact info for prospects and export into our CRM. Used by many different individuals that are involved in any form of …
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Zoominfo Review

8 out of 10
October 24, 2023
Incentivized
We use Zoominfo for Bulk and AD HOC data mining. This is then exported onto our CRM for our BD calling campaigns. The team also have …
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#1 for a reason

9 out of 10
October 08, 2023
Incentivized
Currently, we use ZoomInfo SalesOS as our #1 contact and account data source. We also tap into ZoomInfo SalesOS intent as our main intent …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Advanced search (650)
    7.8
    78%
  • Company information (646)
    7.7
    77%
  • Contact information (650)
    7.2
    72%
  • List quality (638)
    7.1
    71%

Reviewer Pros & Cons

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Video Reviews

4 videos

Product Review: ZoomInfo Gets Customer Data & Leads Onto The Desk of Sales Faster & Easier
02:16
Product Review: ZoomInfo's Real Time Data Streams Allow Sales To Keep Business Up to Speed
03:32
ZoomInfo Optimizes Outreach to Improve Sales: Product Review
02:43
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Pricing

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N/A
Unavailable

What is ZoomInfo Sales?

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

359 people also want pricing

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Features

Prospecting

Features related to generating leads and finding new contacts.

7.6
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

7.5
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

7.4
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

6.3
Avg 7.6
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Product Details

What is ZoomInfo Sales?

ZoomInfo SalesOS is a go-to-market platform for B2B companies offering a database of insights, intelligence, and purchasing intent data about companies and contacts.

ZoomInfo layers additional tools on top of the intelligence—such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead)—to help users engage with prospects and customers.

By integrating all of these tools with the other key systems already in use, ZoomInfo helps go-to-market teams to be more prepared and well equipped to close more deals and hit their number.

ZoomInfo Sales Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Web browser extension
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Web traffic insights
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Tags
  • Supported: Filters and segmentation
  • Supported: Salesforce opportunity creation
  • Supported: Ability to append contact, lead, and account level data

Sales Intelligence Email Features Features

  • Supported: Automated initial emails
  • Supported: Sales email templates
  • Supported: Engagement tracking
  • Supported: Gmail integration
  • Supported: Exchange integration
  • Supported: Marketing automation integration

ZoomInfo Sales Video

RevOS is built around ZoomInfo's comprehensive B2B data. The Data can be put into motion to help connect with the next customers at precisely the right time.

ZoomInfo Sales Competitors

ZoomInfo Sales Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.

Apollo.io, Lusha, and Seamless.AI are common alternatives for ZoomInfo Sales.

Reviewers rate Salesforce integration highest, with a score of 8.1.

The most common users of ZoomInfo Sales are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(1664)

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
May 11, 2023

I LOVE ZoomInfo!

Cherish Bolt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use this in order to gain connections with companies and candidates. This platform has been amazing to use and gain insight on industries.
I also love the fact that I can connect with candidates and that this platform works hand in hand with MANY other platforms to allow me an inside look at the companies and candidates I am looking at.
Thank you to those at ZoomInfo who work every day to make your user's experience easy and giving very useful information!
  • Makes it easy to connect with companies and candidates.
  • Allows you to see pretty accurate data for companies.
  • Allows you to get most all the information you need all in one platform.
  • A little more up to date as at times I will export a list and some of the numbers do not correspond to the person I call.
  • I would love to see a more friendly filter option for the mobile app as there are more options on desktop.
As far as less appropriate, I must say there really isn't room for this statement. This is a useful tool to have as it has allowed me to gain insight into industry sizes, reputations, and to gain some very strong connections.
It has also helped me in getting candidates into new positions just by giving me the info I needed to make the calls I needed to make and I have been able to make some strong connections in that aspect.
Prospecting (6)
56.66666666666667%
5.7
Advanced search
100%
10.0
Identification of new leads
N/A
N/A
List quality
50%
5.0
List upload/download
100%
10.0
Ideal customer targeting
N/A
N/A
Load time/data access
90%
9.0
Sales Intelligence Data Standards (3)
76.66666666666667%
7.7
Contact information
70%
7.0
Company information
80%
8.0
Industry information
80%
8.0
Data Augmentation & Lead Qualification (7)
71.42857142857143%
7.1
Salesforce integration
N/A
N/A
Company/business profiles
100%
10.0
Alerts and reminders
100%
10.0
Data hygiene
50%
5.0
Automatic data refresh
50%
5.0
Tags
100%
10.0
Filters and segmentation
100%
10.0
Sales Intelligence Email Features (1)
100%
10.0
Sales email templates
100%
10.0
  • I have been able to grow my database and connections tenfold.
  • I have also been able to connect in more than one manner with candidates and companies both, thus allowing me to have more connections.
  • Searches are super easy!
  • Doing Filtered List Builds is a Breeze
  • Getting the Criteria set correctly can be hard, but nice once it's done.
  • Some of the numbers are wrong at times, but to be expected when phone numbers change every day!
Yes
Other than the fact that search filters are lesser than the desktop version, it is still a great platform to use. When you are mobile and need a quick search, it makes it easy to use on my phone allowing me to be mobile in my work environment when needed!
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections!
Gary Ceder | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I've found ZoomInfo to be an invaluable tool in my business development efforts to prospect and secure new clients. I use it for direct phone numbers and email addresses, to isolate different individuals by title and/or location, and to get scoops or intent data around if/when a given company might be a good target and potential future buyer of Cushman & Wakefield's real estate advisory & brokerage services.
  • Direct phone number.
  • Direct email addresses.
  • Intent/Scoops.
  • Accuracy of some phone numbers and/or email addresses.
  • Up-to-date job titles.
  • Accuracy of individuals' office addresses.
ZoomInfo is generally a strong tool for gathering direct phone numbers and email addresses in order to improve my hit rate and increase my client base. Where it can stand to improve some is the accuracy of some of the phone and email information. Occasionally, I see the identical number listed for the same individual or the main number that is marked as direct. Neither is possible.
Prospecting (6)
60%
6.0
Advanced search
70%
7.0
Identification of new leads
50%
5.0
List quality
70%
7.0
List upload/download
50%
5.0
Ideal customer targeting
50%
5.0
Load time/data access
70%
7.0
Sales Intelligence Data Standards (3)
53.33333333333333%
5.3
Contact information
70%
7.0
Company information
50%
5.0
Industry information
40%
4.0
Data Augmentation & Lead Qualification (7)
21.428571428571427%
2.1
Salesforce integration
N/A
N/A
Company/business profiles
50%
5.0
Alerts and reminders
N/A
N/A
Data hygiene
N/A
N/A
Automatic data refresh
50%
5.0
Tags
N/A
N/A
Filters and segmentation
50%
5.0
Sales Intelligence Email Features (1)
N/A
N/A
Sales email templates
N/A
N/A
  • Improved odds of connecting with key decision-makers.
  • Tips/insight into companies that might be a good target.
  • Increased number of cold meetings scheduled.
ZoomInfo has more and better quality contact information, intent/scoops, and customizability when running a search. LinkedIn Sales Navigator is better for bios/profiles of individuals, understanding organizational charts.
  • Name or company searches
  • Accessing scoops and intent data
  • Creating lists
  • Validating if some contact information is accurate
  • Filling in gaps within the contact details themselves
  • Customizing alerts in the way I would like
As a whole, it is easy to navigate and run most of the searches I am looking to perform on a regular basis.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ZoomInfo is being used by the Sales and Marketing teams across several continents. It helps us prospect more effectively, develop better leads and contacts, and understand where our clients are headed.
  • Provides "Scoops" so you can act on public and/or private company info.
  • Provides contact info (business emails, supplementary emails, mobile and direct phone lines) that has been checked by their data scientists.
  • Provides org charts so you can get an idea of the company structure, so you know where to penetrate.
  • Uses NAICS codes, and allows you to search by NAICS.
  • Lets you search by location, from the granular (zip code) to the macro (continent level).
  • Once you have identified a company you want to target, there is a "similar companies" button.
  • Lets you tag, customize searches and then subscribe to them to receive email updates.
  • I wish I could submit a ZoomInfo data request for every company (big or small) I want to see there. Sometimes start-ups or smaller companies are not on the platform.
ZoomInfo is an excellent tool if you are trying to build a pipeline, prospect, or reach new contacts at a company you already have business with. If you are trying to work with companies that are already somewhat established (mid-market or larger), it is a very useful tool. If you are trying to target start-ups or smaller organizations, ZoomInfo may not have any information on contacts, so it's less helpful there.
Prospecting (6)
68.33333333333333%
6.8
Advanced search
90%
9.0
Identification of new leads
80%
8.0
List quality
N/A
N/A
List upload/download
70%
7.0
Ideal customer targeting
70%
7.0
Load time/data access
100%
10.0
Sales Intelligence Data Standards (3)
80%
8.0
Contact information
80%
8.0
Company information
80%
8.0
Industry information
80%
8.0
Data Augmentation & Lead Qualification (7)
64.28571428571429%
6.4
Salesforce integration
N/A
N/A
Company/business profiles
50%
5.0
Alerts and reminders
70%
7.0
Data hygiene
70%
7.0
Automatic data refresh
80%
8.0
Tags
80%
8.0
Filters and segmentation
100%
10.0
Sales Intelligence Email Features
N/A
N/A
  • Grown database
  • Less time to reach decision makers or KOL
  • Advanced Search
  • Location Filter
  • Company Size filter
  • Job Title or Function Filter
  • Scoops (takes getting used to)
  • Intent (takes getting used to)
Yes, but I don't use it
Excellent UI, features are well-integrated and their support team/trainings really help you learn to leverage the platform in the best way possible.
Score 9 out of 10
Vetted Review
Verified User
Both the Marketing & Sales teams use Zoominfo to run lists of potential customers. I personally use ZoomInfo on a daily basis to find company information such as headquarter address, phone, website, NAICS code, company size, and revenue. Additionally, I use this tool to track down current data for contacts in our database to keep our records healthy and up to date. I truly love how easy it is to use, and I always find the information I am seeking.
  • Using ZoomInfo is simple! It is set up so that even a first time user can find exactly what they are looking for. I know this I used this tool for several months before really taking time to get "familiar" with all ZoomInfo has to offer. I was up and running after my first sign in!
  • I love that one can keep a search very broad or as granular as necessary to return the desired results. I have been able to pinpoint a handful of contacts to meet a very specific criteria with much success, and also was able to add 1000's of valuable leads to my organization's database through a search of metro region within minutes.
  • The daily alert I receive saves me time, and ensures I never miss an important update/change within a company or industry that I track. I simply open the email alert in the morning, run quickly through the alert and update any relevant information in my lead, contact, or company records. This task pairs well with my morning coffee!
  • It would be great to be able to search companies by applications they currently have deployed.
  • In company records, I would love to see NAICS codes filled in as a rule. My organization uses NAICS codes for everything, and I would imagine the same for many other organizations. So, although I am able to find address information and such, I still need to use other tools or searches to find this very important information.
ZoomInfo is my "go to" for finding quality company information. I love that you can search by company name, URL, or ticker. This feature makes finding any company a breeze! Of all the other similar tools I have access to, ZoomInfo is the one that is always open during my work day. I spend a lot of time researching and hunting down new and updated information for the leads in my organizations database, and I'm not sure how I did my jof efficiently before I was introduced to ZoomInfo. I absolutely love it, and I wish ZoomInfo would ask me to be the face of their advertising campaigns!
  • We, as an entire organization, feel that ZoomInfo is the "no brainer" choice for products in it's class. The ROI is favorable due to the accuracy of the data, and cost of our subscription.
I haven't been as successful in finding accurate contact information when using RainKing or Jigsaw. Plain and simple, neither have close to the number of contacts that ZoomInfo has.
Best ROI our organization has come across for this type of service. Accessible to all user levels. We will be renewing our contract!
Our Marketing team are the primary users of this product, with the Sales team using it less frequently. I am the the most frequent user as the Database Coordinator. I am responsible for the overall health of the all our data.
1
Our Systems Administrator is the sole in-house supporter of ZoomInfo.
  • We use ZoomInfo to update and correct bad data in our lead,contact, and account records. ZoomInfo helps to keep our database healthy.
  • Our Sales team depends on lists of potential customers we pull for particular metro areas to support our events nationwide.
  • We typically use Zoominfo to update and add new contacts to support events being launched in new territories.
Yes
We replaced Jigsaw with Zoominfo. I found the integrity of the leads from the other source was questionable. After spending over a year pulling in information from Jigsaw, I began to see a pattern of outdated/incorrect information in the records. We needed a change, and ZoomInfo was perfect.
  • Price
  • Product Features
  • Product Usability
  • Positive Sales Experience with the Vendor
The price fit our budget. This was the main reason for choosing this product. I became a fan after using it for a bit.
I would have cut out all the other evaluations and gone with ZoomInfo right away!
  • Overall, each function is easy to use. This is one of the reasons why I love ZoomInfo. I would say that the company/contact search is the easiest. If you can type a name, you can use this tool.
  • I can't honestly speak to this question. I have experienced any difficulty working with any function.
Overall, ZoomInfo scores a 9! It is simple to use, the ROI is positive for my organization. This is a tool I can have new users dive right into without a lot of time spent on tutorials, even for thise with little to no experience with this type of tool.
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