Skip to main content
TrustRadius
ZoomInfo Sales

ZoomInfo Sales

Overview

What is ZoomInfo Sales?

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven…

Read more
Recent Reviews

Zoominfo Review

8 out of 10
October 24, 2023
Incentivized
We use Zoominfo for Bulk and AD HOC data mining. This is then exported onto our CRM for our BD calling campaigns. The team also have …
Continue reading

#1 for a reason

9 out of 10
October 08, 2023
Incentivized
Currently, we use ZoomInfo SalesOS as our #1 contact and account data source. We also tap into ZoomInfo SalesOS intent as our main intent …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Advanced search (648)
    7.7
    77%
  • Company information (644)
    7.6
    76%
  • Contact information (648)
    7.2
    72%
  • List quality (636)
    6.9
    69%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

Product Review: ZoomInfo Gets Customer Data & Leads Onto The Desk of Sales Faster & Easier
02:16
Product Review: ZoomInfo's Real Time Data Streams Allow Sales To Keep Business Up to Speed
03:32
ZoomInfo Optimizes Outreach to Improve Sales: Product Review
02:43
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is ZoomInfo Sales?

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

359 people also want pricing

Alternatives Pricing

What is Apollo.io?

Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M…

What is Cirrus Insight?

Cirrus Insight integrates Salesforce with Gmail, Google Calendar, and Google Contacts. Instantly View Contextual Salesforce Information in Your Inbox. Save Emails & Attachments to Salesforce with a Click. Sync Your Google & Salesforce Calendars. Create & Edit Salesforce Records on the Fly.…

Return to navigation

Features

Prospecting

Features related to generating leads and finding new contacts.

7.6
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

7.5
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

7.4
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

6.2
Avg 7.6
Return to navigation

Product Details

What is ZoomInfo Sales?

ZoomInfo SalesOS is a go-to-market platform for B2B companies offering a database of insights, intelligence, and purchasing intent data about companies and contacts.

ZoomInfo layers additional tools on top of the intelligence—such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead)—to help users engage with prospects and customers.

By integrating all of these tools with the other key systems already in use, ZoomInfo helps go-to-market teams to be more prepared and well equipped to close more deals and hit their number.

ZoomInfo Sales Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Web browser extension
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Web traffic insights
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Tags
  • Supported: Filters and segmentation
  • Supported: Salesforce opportunity creation
  • Supported: Ability to append contact, lead, and account level data

Sales Intelligence Email Features Features

  • Supported: Automated initial emails
  • Supported: Sales email templates
  • Supported: Engagement tracking
  • Supported: Gmail integration
  • Supported: Exchange integration
  • Supported: Marketing automation integration

ZoomInfo Sales Video

RevOS is built around ZoomInfo's comprehensive B2B data. The Data can be put into motion to help connect with the next customers at precisely the right time.

ZoomInfo Sales Competitors

ZoomInfo Sales Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.

Apollo.io, Lusha, and Seamless.AI are common alternatives for ZoomInfo Sales.

Reviewers rate Salesforce integration highest, with a score of 8.1.

The most common users of ZoomInfo Sales are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(1657)

Attribute Ratings

Reviews

(1-25 of 676)
Companies can't remove reviews or game the system. Here's why
Score 1 out of 10
Vetted Review
Verified User
Incentivized
  • I was told by the salesperson, Alex, that it has a good contact database
  • Inaccurate claims about product functionality
  • Horrible support and onboarding process
  • Dialer does not work for weeks after purchase
  • Self service model but priced as a "done for you model"
Iyer Amruthur | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Grading contacts and leads
  • Securing contact information for leads
  • Identifying competitors and similar industry prospects
  • Grades accuracy of self-provided info
  • Offers a great in-web-browser extension for seeing if websites have a zoominfo profile
  • Integrating with internal data.
  • Accuracy of info
  • Storing and sorting and tagging contacts in a seamless way
  • Reporting poor information
October 24, 2023

Zoominfo Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Provides direct contact details
  • Provides information on organisations tech stacks, news and trends.
  • Plug-in is extremely user friendly when using alongside LinkedIn.
  • Bulk data builds (tagging accounts/contacts) is very easy to do.
  • Response / server speed when filtering through a large number of organisations.
  • Different options for how to receive Intent signals / data.
  • More CRM integration options.
Caleb Hoskins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Sourcing up to date prospect intelligence.
  • Advanced filtering for collecting large amounts of ICPs.
  • Seeing what companies visited our sight.
  • Needs better filtering in Workflow automation.
  • Needs customization of Slack messages sent with Workflows.
  • Needs better shared lists, searches with exclusions, and default public tags functionalitiy.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Their advanced search features allows for a lot of granularity
  • The Workflows feature allows for easy imports of specific companies and contacts that we want to target
  • The enrich feature is amazing at keeping our data clean and up to date!
  • We would like to be able to have an option where we can separate our AMER users from EMEIA and APAC users and the data that is available to them. We want to make sure that AMER data is not available to EMEIA and vice-versa. This is helpful for compliance and GDPR rules
  • I would like to see the Workflows feature have the approval queue available again. We don't want users to create just any kind of workflow with out some kind of oversight from an admin. Otherwise they risk brining in incomplete data and wasting credits.
  • For the Instant Enrich feature; as an admin I would like to be able to make changes to the mappings more easily. Right now we have a dedicated API user set up for the connection. But anytime we need to make changes I have to login as that user and that can be tricky given our SSO login.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Best contact info compared to competitors.
  • Integrates across our tech stack and integrations are reliable for the most part.
  • Intent data is seen as a differentiator by our BDR team.
  • More customizations on the integration side to Hubspot and Salesforce, how data is enriched and fields are mapped
  • Credit distribution being required across the team keeps us from getting the most out of our total credits. AEs do need to be able to find contact info and prospect when needed, but they're not going to use 1000 credits per month.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Providing firmographic information of companies
  • Providing contact details of certain companies
  • Updating lead with ZoomInfo integration
  • One thing that I noticed is the Integration of ZoomInfo with other tools, sometimes data syncing is not working.
October 07, 2023

ZoomInfo SalesOS

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • The ability to export straight to Salesforce is invaluable for our Sales team
  • ZoomInfo SalesOS intent has allowed us insight into prospects that are looking into our space
  • ZoomInfo SalesOS allows users to easily save ICP searches and adjust them if necessary
  • I've found some contact information is out of date for potential leads. Whether that is email, title, phone number, company, etc.
  • Workflows occasionally break and need to fixed manually
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It facilitates adding new prospects in bulk
  • It helps finding new organizations we haven't considered before
  • Their Intent tool gives you real time insights on which organizations might be actively searching for a product that you offer
  • In my opinion, it could keep closer tabs on updating leads
  • In my opinion, it could better narrow down search parameters
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Direct contact information across all industries
  • List Match Enhancements
  • Sales Account Targeting
  • Mapping Hospitals to the Health System Name/Business it owns
  • Export settings more accessible
  • Better notifications around new information added
October 03, 2023

SalesOS

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Job title classification
  • Key words and tagging
  • Integration
  • Industry Classification
  • Phone number verification
  • Support ticketing
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Advanced search
  • intent data
  • G2 connector
  • Hubspot Connector doesn't always work
  • Intent search should be more seamlessly linked to advanced search so you can see contacts in real-time with what is trending for intent
  • not a big issue but saving over an existing search could be a easier process
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Detailed information about companies, often with accurate contact details
  • Linkedin profiles are present on most contacts.
  • Pharmacies have very little data. Hard to find what you are looking for.
  • Often companies are in multiple industries. This can be confusing.
September 28, 2023

Depends on your needs...

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Intent data is actionable and current.
  • The volume of contacts.
  • The "most likely to engage" feature provides a glimpse into the easiest way to reach prospects.
  • I would like to see more frequent updates to contact profiles. I have found numerous contacts with outdated information. Reporting inaccuracies needs to be made easier. There are updates that cannot be reported because I don't know the new information that should replace the outdated information.
  • Working with a team inside ZoomInfo is difficult. My team does not need to have the same contact information and we especially do not need to be charged for obtaining the same contact information as other members of our team. It would be great if there was a team function (other than public tags) where we could share contact pools and contribute to combined lists of prospects that have been exported. It would also be great if there was a way to list every contact that was exported by my team all in one place that we could then segment by tag or date.
  • Sometimes intent data points to a location where ZoomInfo has no contacts.
  • I would love to see org charts based on location.
  • There are issues with tagging. I have created public tags that my team members cannot access. (This goes back to my team suggestion.)
  • The events section needs more accurate and detailed information. We rely heavily on trade shows for networking. The trade shows listed contain very few actual exhibitors. For example, there is no information about the National Restaurant Association show which had over 35000 visitors and over 1500 exhibitors. The Natural Products EXPO West which had over 57000 visitors and over 2700 exhibitors. The SEMA show for 2023 isn't listed either and the SEMA show for 2022 lists only 178 exhibitors out of over 1500.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Intents, companies in the buying process for our products
  • Detailed, precise role, which help find the right person
  • Lot of filters, which helps find the right company to target
  • Too much manual work (add AI maybe)
  • Direct contact possibility
  • More user cusomization
September 28, 2023

Amazing

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Provide business contact information
  • Provide data on company size, growth, revenue, etc.
  • Find similar companies to ones you already know in order to broaden your target list.
  • Better crossover between users internally. This has improved over the years, but there still can be some duplication of work
  • WebSights - great tool, but far too often am I unable to nail down the exact location the browsing came from
  • Advanced support for niche industries - ZoomInfo does not always recognize the industries or technologies that many industrial, manufacturing, and construction companies use.
Return to navigation