Useful for identifying intent!
We used ZoomInfo Sales to understand how we can find out who key decision makers are and where they stand in their buyer journey using the …
Overview
What is ZoomInfo Sales?
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven…
Recent Reviews
How ZoomInfo Sales Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Advanced search (653)8.080%
- Company information (649)7.878%
- Contact information (653)7.474%
- List quality (641)7.373%
Reviewer Pros & Cons
Sales and Marketing Associate
Advanced Surfaces Corporation (Construction, 51-200 employees)
Video Reviews
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Product Review: ZoomInfo Gets Customer Data & Leads Onto The Desk of Sales Faster & Easier
02:16
Product Review: ZoomInfo's Real Time Data Streams Allow Sales To Keep Business Up to Speed
03:32
ZoomInfo Optimizes Outreach to Improve Sales: Product Review
02:43
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What is ZoomInfo Sales?
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals…
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- Competitors
- Tech Details
- Downloadables
- FAQs
What is ZoomInfo Sales?
ZoomInfo SalesOS is a go-to-market platform for B2B companies offering a database of insights, intelligence, and purchasing intent data about companies and contacts.
ZoomInfo layers additional tools on top of the intelligence—such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead)—to help users engage with prospects and customers.
By integrating all of these tools with the other key systems already in use, ZoomInfo helps go-to-market teams to be more prepared and well equipped to close more deals and hit their number.
ZoomInfo Sales Features
Prospecting Features
- Supported: Advanced search
- Supported: Web browser extension
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Web traffic insights
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Tags
- Supported: Filters and segmentation
- Supported: Salesforce opportunity creation
- Supported: Ability to append contact, lead, and account level data
Sales Intelligence Email Features Features
- Supported: Automated initial emails
- Supported: Sales email templates
- Supported: Engagement tracking
- Supported: Gmail integration
- Supported: Exchange integration
- Supported: Marketing automation integration
ZoomInfo Sales Video
RevOS is built around ZoomInfo's comprehensive B2B data. The Data can be put into motion to help connect with the next customers at precisely the right time.
ZoomInfo Sales Integrations
ZoomInfo Sales Competitors
ZoomInfo Sales Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
ZoomInfo Sales Downloadables
Frequently Asked Questions
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.
Reviewers rate Salesforce integration highest, with a score of 8.3.
The most common users of ZoomInfo Sales are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(1667)Attribute Ratings
Reviews
(26-50 of 681)Companies can't remove reviews or game the system. Here's why
September 28, 2023
I appreciate that I can create lists easily.
I use ZoomInfo Sales OS to help build lists of decision makers. I am looking for B2B decision makers that can benefit from our services. This helps create email lists and it also helps me with active outreach. Often, the contacts and information on the company are accurate.
- Detailed information about companies, often with accurate contact details
- Linkedin profiles are present on most contacts.
- Pharmacies have very little data. Hard to find what you are looking for.
- Often companies are in multiple industries. This can be confusing.
September 28, 2023
Not for our industry
We use it to find Revenue for companies. We also use it to find missing contact information.
- Lots of information
- Contacts are outdated and no longer with the company
- Revenue is not accurate
September 28, 2023
Depends on your needs...
We use ZoomInfo for a few different functions. We support business development and inside sales by monitoring intent data for specific industries and then vet prospects using LinkedIn accounts and other social media links provided by ZoomInfo. Our sales team can then make contact with these prospects using the various methods of communication provided. We also utilize the database to find hard to reach professionals for research studies.
- Intent data is actionable and current.
- The volume of contacts.
- The "most likely to engage" feature provides a glimpse into the easiest way to reach prospects.
- I would like to see more frequent updates to contact profiles. I have found numerous contacts with outdated information. Reporting inaccuracies needs to be made easier. There are updates that cannot be reported because I don't know the new information that should replace the outdated information.
- Working with a team inside ZoomInfo is difficult. My team does not need to have the same contact information and we especially do not need to be charged for obtaining the same contact information as other members of our team. It would be great if there was a team function (other than public tags) where we could share contact pools and contribute to combined lists of prospects that have been exported. It would also be great if there was a way to list every contact that was exported by my team all in one place that we could then segment by tag or date.
- Sometimes intent data points to a location where ZoomInfo has no contacts.
- I would love to see org charts based on location.
- There are issues with tagging. I have created public tags that my team members cannot access. (This goes back to my team suggestion.)
- The events section needs more accurate and detailed information. We rely heavily on trade shows for networking. The trade shows listed contain very few actual exhibitors. For example, there is no information about the National Restaurant Association show which had over 35000 visitors and over 1500 exhibitors. The Natural Products EXPO West which had over 57000 visitors and over 2700 exhibitors. The SEMA show for 2023 isn't listed either and the SEMA show for 2022 lists only 178 exhibitors out of over 1500.
September 28, 2023
Zoom Info review small company
I use ZoomInfo to get contact info of prospects and I use the intents to know who is probably in the buying process of our products. I also use the different filters to find company that would be our ICP for various reasons (funding, anniversary, new role, etc.). I also use some of the course available on Zoom Info to help learn more on the OB process.
- Intents, companies in the buying process for our products
- Detailed, precise role, which help find the right person
- Lot of filters, which helps find the right company to target
- Too much manual work (add AI maybe)
- Direct contact possibility
- More user cusomization
September 28, 2023
Amazing
ZoomInfo SalesOS is used to help uncover critical information related to target companies such as annual revenue, locations, and company size. What is more critical though is how we use ZoomInfo to find prospects that fit our ideal customer profile and gather their contact information for sales and marketing efforts.
This information allows us to find new prospective customers and the right contacts at those companies, making our goal of consistent growth a reality.
This information allows us to find new prospective customers and the right contacts at those companies, making our goal of consistent growth a reality.
- Provide business contact information
- Provide data on company size, growth, revenue, etc.
- Find similar companies to ones you already know in order to broaden your target list.
- Better crossover between users internally. This has improved over the years, but there still can be some duplication of work
- WebSights - great tool, but far too often am I unable to nail down the exact location the browsing came from
- Advanced support for niche industries - ZoomInfo does not always recognize the industries or technologies that many industrial, manufacturing, and construction companies use.
September 27, 2023
ZoomInfo delivers.
ZoomInfo is our main data provider to reach out to potential customers. Sometimes the contact info is outdated but it is the largest and most trustworthy in the market. We started to work with the engage feature and looks promising.
- Lists
- Engaging
- Filtering
- Updated contact info.
- Larger data.
- Better filtering.
September 27, 2023
Finding the correct contact information
.ZoomInfo SalesOS enables me to obtain the contact information of the specific job titles I am seeking to speak with instead of having to call or email blindly and possibly be transferred between departments based on the person answering the phone and/or email. What I like best about ZoomInfo SalesOS is the search saving function. It's great that you can upload contacts and add them to an email drip campaign with minimal effort. The interface is straightforward, and it's easy to transfer "opened" emails to a more personalized Salesflow strategy once they've interacted with your content a few times. Narrowing your target audience by job title and role increases the level of customization, and expected return call and/or email from prospects.
- Find desired prospects contact information
- Allows for bulk drip campaigns
- saved searches to save time
- keeps track of emails and status
- lots of undeliverable emails
- more follow up from reps - don't know what don't know etc - lots to learn
September 27, 2023
ZoomInfo is great for small businesses! Looking to grow? You gotta check out this platform!
We use ZoomInfo SalesOS for lead generation, new opportunities to expand our business and keeping our database clean with contact information.
- Workflows
- Very specific list creation
- Intent signaling
- Feed workflows into Hubspot sequences - right now they just go into HubSpot and I have to manually add them to a sequence
- Auto-update our database contacts with new/fresh info
September 27, 2023
Incredibly helpful, but a little overwhelming at first!
We utilize ZoomInfo to identify organizations who would benefit from our services, as well as organizations who would be ideal partners in expanding our network. ZoomInfo SalesOS helps us in acquiring new business, as well as expanding our offerings to further meet the needs of our existing clientele. This allows ZoomInfo SalesOS to help us expand in all directions.
- Tailored searches
- Vast amounts of details on companies and individuals allows users to have a comprehensive picture before initial outreach
- Being able to understand existing organizational structures of companies allows us to identify the ideal point of contact.
- For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
- Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
September 27, 2023
ZoomIno isn't a Game-Changer - ZoomInfo IS the game!
ZoomInfo was the obvious all-inclusive option when we were looking for a solution that combined all the various search options we had at our fingertips. Our sales team was using a half dozen different engines to be able to manually enter leads in our CRM. ZoomInfo cut that down to ONE solution, SalesOS! Now, me and my team save countless hours prospecting. With just a few clicks, we can find and add prospects to our daily efforts. With its Advanced Search feature, we are able to build lists that incrementally add new prospects as they are found, all based on our specific parameters. To say that ZoomInfo has been a game-changer is a gross understatement! ZoomInfo IS the GAME!
- Advanced Search Features.
- Incremental List Updates.
- Ability to offer suggestions to correct bad info.
- Searches and Lists could be a little more export friendly.
- Sometimes LinkedIn and Company website show different info.
- An easier way to edit lists and save them or update them.
September 27, 2023
Great platform for the intent data and Websites.
We use ZoomInfo SalesOS primarily for prospecting. The main business challenge we were hoping to solve was the lack of access to current information for key accounts and related contacts. It's used by myself and the SDR team for researching key accounts. We also find the WebSights capability very useful to monitor, in near real-time, what organizations are looking at on our website.
- Websites is a unique offering.
- Great integration with SFDC.
- ZoomInfo Intent is surprisingly relevant.
- Limited information and accuracy for international account/contacts.
- Sharing a "saved intent" with another ZoomInfo user.
- "Chorus" feature is usually not helpful/working.
September 26, 2023
Good but at a price.
Account and contact enrichment are used for prospecting by marketing and sales.
- Comprehensive data set across firmographic and contact info. Works well as a one-stop shop if breadth vs. accuracy is the goal.
- Multiple integrations (CRM, API) allow different levels of detail/access to different end-users (sales exec vs. analytics team).
- New Platform UI has some poor decisions -- for example, filter options move when selected, making quick selections down a list needlessly laborious.
- Although there has been some improvement, corrections submitted to ZoomInfo are not resolved in a transparent manner. Generic email without details of whether accepted or not.
- International data remains a weak point compared to more specialized vendors.
- Totally missing "modern" industry classifications like FinTech, Ed-tech, SaaS etc.
- Credit system is arguably outdated and confusing.
September 26, 2023
Great for Large Companies, Bad for Individualistic Industries
We research hospital and education facilities, sometimes long-term care. We often export 25 people a day and update information in our CRM instance.
- Categorize people by reachability.
- Make updating information easy with exporting.
- Workflows.
- Contact updates should be more frequent.
- Descriptions are way too long.
- Workflows only work for new people added to a saved view.
- Exporting people is easy to duplicate people based on spelling.
September 26, 2023
Zooming In on Success.
We utilize Zoominfo for lead generation in our Sales and marketing processes. It helps us identify customer intent, apply our criteria for filtering, and incorporate the data into our marketing campaigns.
- More accurate contact information.
- Helps in Lead generation and prospecting.
- Company Insights.
- Customer Intent Data.
- Real time updates.
- More filters.
September 26, 2023
Sales made "easy!!"
ZoomInfo is used daily to identify and target companies looking for services we offer. ZoomInfo allows better use of my time when prospecting, cold calling and reaching key decision-makers.
- Contact data accuracy.
- Organization tree.
- Hot targets - who is most likely to respond.
- Outdated data on contacts..
September 26, 2023
Backbone of my prospecting!
Great product! Couldn't do my job without it. Use it on a daily basis and it greatly assists me with connecting with potential clients. Most of my colleagues utilize SalesOS, both on the recruiting and business development side.
- helping identify potential clients
- updates me with new information and companies I follow
- very useful in gathering information and researching companies
- in general, just having better and the most up to date information on a company or its employees.
September 26, 2023
Helps us run out business, but seems like competitors are beginning to get higher-quality data for a lower price
We use it across all sales departments to find contact information for IB and OB leads. I can't imagine doing our jobs without some form of data provider, we wouldn't get in touch with anyone unorganically.
- Seamless integration with SFDC
- User-friendly
- All search filters I think we need
- The fact that everything is manually updated causes a lag in data accuracy
- I would LOVE for real time job change data like Seamless offers
- Most expensive vendor on the market
September 26, 2023
Consider An Affordable and flexible Zoominfo Platform for Solopreneurs
I use it to retrieve data on business owners and c-level professionals as well as on US companies.
- capturing summaries of companies
- providing unique phone numbers
- searching and capturing data on C-Level professionals
- Fluid customer support
- Reliable customer support
- A suitable and affordable platform for solopreneurs
- More flexibility for solopreneurs in terms of what the set offers are
September 26, 2023
Transparent Review
I have found ZoomInfo SalesOS to be a comprehensive sales and marketing intelligence tool that provides me with access to a vast database of companies and their contact information.
I typically use it as a lead generation tool to help me identify and generate leads using the contact info for potential customers. I have found it to also provide me with valuable insights into target accounts, offering information on key decision-makers. Additionally, it helps me with my market segmentation by industry, location, size, etc...Zoominfo has proved to enrich my CRM, which has helped me stay up-to-date with accurate information about the companies. The ZoomInfo platform has also helped me stay competitive by providing me with insights into the competition whether by tracking their activities, mentions etc.. which has also helped me prioritize my leads and prospect engagement.
It is a must for any organization - with an excellent ROI.
A no-brainer.
I typically use it as a lead generation tool to help me identify and generate leads using the contact info for potential customers. I have found it to also provide me with valuable insights into target accounts, offering information on key decision-makers. Additionally, it helps me with my market segmentation by industry, location, size, etc...Zoominfo has proved to enrich my CRM, which has helped me stay up-to-date with accurate information about the companies. The ZoomInfo platform has also helped me stay competitive by providing me with insights into the competition whether by tracking their activities, mentions etc.. which has also helped me prioritize my leads and prospect engagement.
It is a must for any organization - with an excellent ROI.
A no-brainer.
- Lead Generation
- Account based Marketing
- Market Segmentation
- Data Enrichment
- Competitive Intelligence
- Sales Enablement
- Integration
- Zoominfo University - I would appreciate a more one on one training over the course of the contract.
- Customer Relationship - I feel there is some inconsistency, I get a renewal message from 4 different people claiming to be my account manager - and yet I know none of them. No one has reached out to ensure my success with ZI over the course of the year.
September 26, 2023
ZoomInfo review from a first time user in their first sales position
ZoomInfo addresses the challenges of finding and sourcing our leads that have actual interest in our services. I use it daily and can't imagine trying to create my lead sheets without it. I will continue to use daily.
- Signing my first deal - I sourced the entire C-Suite from ZoomInfo
- Upped my pipeline to well over $500K+ using SalesOS
- Seeing daily success in my sourcing based on exactly who's interested right now.
- Load time
- Data accuracy in specific teams like HR and Sales within healthcare organizations
- Once again, accuracy specific to employee's who are active at the company I'm currently sourcing.
September 26, 2023
Super helpful tool for prospecting!
ZoomInfo helps us find contact information for prospects and gauge when prospects are showing intent so we can do better targeting!
- Provide contact information
- Surface scoops
- Lead filtering
- Support
- Quality of data
- Ease of enablement
September 26, 2023
Best sales tool that I have found!
I use Zoom info for business prospecting. It works great, is easy to conduct searches and the contact information is complete and up to date. If far exceeds the competition when it comes to accurate information. I also use it to track companies that are giving buying signals that align with my company.
- Provides accurate contact information
- Easy to use when conducting searches
- Is able to fill in missing data from my contact data
- When updating saved searches make sure to send only contacts within the saved geographical location of the search.
September 26, 2023
ZoomInfo - Cut prospecting and lead gen time in half!
Prospecting can be challenging and usually is time-consuming. We use ZoomInfo to cut that time down for our employees and Sales staff. With ZoomInfo, we can set up lists of possible contacts to hit our inbox automatically, and by setting up our lists in advance, the work is done for us. It is such a time saver for our organization and we are using that time to connect with prospects provided by ZoomInfo.
- Streamlines Prospecting
- Provides accurate data and contact information.
- Addresses changes in companies/organizations so we can speak to that in calls and emails.
- Allows for filtering of contacts for specific purposes.
- Over achieves on expectations with training and support.
- Sometimes feels robust and difficult to use.
- Inpersonal
- Sometimes lacks nonprofit organization information.
September 26, 2023
Easy to use
We use ZI for a number of needs including market research and prospecting
- Accuracy
- Usability (old experience)
- Features
- The new search experience has not been great so far. Many glitches and it truly makes it much more difficult to use.
September 26, 2023
Key Sales Insights with ZoomInfo!
ZoomInfo SalesOS has been a game-changer for us. We sell leadership development programs driven by people analytics, and ZoomInfo has contributed to significantly improving our prospecting. It offers accurate prospect lists, powerful filtering options, and seamless export features. We use it extensively across departments for sales, marketing, and research. ZoomInfo SalesOS is indispensable, saving time and enhancing efficiency. Highly recommended for any organization seeking precise prospecting solutions.
- Finding prospects in our ICP
- Accurate contact data
- External platform integrations
- Advanced insights into buyer intent
- CRM Integration for contacts could be improved, every day I have my lists to exclude my HubSpot contacts, but there are still a noticeable amount that show up on my list. The same goes for contacts that I have already exported and have opted to leave them out of my search.