Useful for identifying intent!
We used ZoomInfo Sales to understand how we can find out who key decision makers are and where they stand in their buyer journey using the …
Overview
What is ZoomInfo Sales?
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven…
Recent Reviews
Awards
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Popular Features
- Advanced search (653)8.080%
- Company information (649)7.878%
- Contact information (653)7.474%
- List quality (641)7.373%
Reviewer Pros & Cons
Sales and Marketing Associate
Advanced Surfaces Corporation (Construction, 51-200 employees)
Video Reviews
4 videos
Product Review: ZoomInfo Gets Customer Data & Leads Onto The Desk of Sales Faster & Easier
02:16
Product Review: ZoomInfo's Real Time Data Streams Allow Sales To Keep Business Up to Speed
03:32
ZoomInfo Optimizes Outreach to Improve Sales: Product Review
02:43
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What is ZoomInfo Sales?
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals…
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- Premium Consulting/Integration Services
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is ZoomInfo Sales?
ZoomInfo SalesOS is a go-to-market platform for B2B companies offering a database of insights, intelligence, and purchasing intent data about companies and contacts.
ZoomInfo layers additional tools on top of the intelligence—such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead)—to help users engage with prospects and customers.
By integrating all of these tools with the other key systems already in use, ZoomInfo helps go-to-market teams to be more prepared and well equipped to close more deals and hit their number.
ZoomInfo Sales Features
Prospecting Features
- Supported: Advanced search
- Supported: Web browser extension
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Web traffic insights
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Tags
- Supported: Filters and segmentation
- Supported: Salesforce opportunity creation
- Supported: Ability to append contact, lead, and account level data
Sales Intelligence Email Features Features
- Supported: Automated initial emails
- Supported: Sales email templates
- Supported: Engagement tracking
- Supported: Gmail integration
- Supported: Exchange integration
- Supported: Marketing automation integration
ZoomInfo Sales Video
RevOS is built around ZoomInfo's comprehensive B2B data. The Data can be put into motion to help connect with the next customers at precisely the right time.
ZoomInfo Sales Integrations
ZoomInfo Sales Competitors
ZoomInfo Sales Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
ZoomInfo Sales Downloadables
Frequently Asked Questions
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.
Reviewers rate Salesforce integration highest, with a score of 8.3.
The most common users of ZoomInfo Sales are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(1667)Attribute Ratings
Reviews
(276-300 of 681)Companies can't remove reviews or game the system. Here's why
ZoomInfo is a must for my office, I use it daily! It allows me to source and cross-reference our existing contact list of companies and their staff along with organizations to whom we are seeking to connect. It streamlines the research process and saves me time in my hectic day!
- Categorization and sorting of key individuals.
- Ability to save frequently search criteria.
- Up to date information.
- Cost.
- Restriction of competitor searches to a higher subscription level.
- Addition of link to LinkedIn profile within an employee's info page.
June 02, 2021
I'm Zoomin'.
We use it to source leads for prospecting purposes. It provides accurate contact info for targeted stakeholders.
- The Zoom platform is easy to use.
- The contact info is accurate.
- The filters are a [gamechanger].
- They could provide a stakeholder persona chart.
- They could provide an insights page about different industries.
- Offer an "Engagement" best practices.
May 25, 2021
Prospecting with Purpose
Our company uses ZoomInfo in Sales. Every day we are reaching out to new prospects. Almost every organization uses our services so targeting our resources is very important. By using ZoomInfo our Sales Execs can create filters to search for companies based on employee size (which is how we segment our reps), by geography, and, most importantly, by Intent. This identifies who is likely to be looking for our services. The accounts can easily be pulled into Salesforce our CRM. Not only do we get the account, but also the contacts by Department so we can identify who we want to contact. It's the best database tool to identify who we should target for prospecting. That fills our pipeline and that brings home the sales. I only wish I had ZoomIfno earlier in my career!
- Sorts by key filters so you can identify the right targets to pursue.
- Imports into our CRM: Super easy and fast.
- Updates on filters: Filers can be saved and you can opt for updates to refresh your CRM database with new targets.
- Interacts well with Linkedin Navigator: This allows me to easily identify new individuals and import directly from Linkedin with ZoomInfo into our CRM.
- Contacts could be updated more frequently: Some have been gone up to 2 years ago!
- Import a list of accounts into Salesforce rather than individually. Or, if that exists, make it easier to know about so I could do it!
- If companies have been acquired, it would be nice to link that information somehow so we know a parent company may be involved.
We use Zoominfo for contact acquisition, alerts on companies/contacts, and data enrichment. We target large enterprise companies across a number of different industries so it's vital we have up-to-date information on our customers and prospects. It also integrates with a number of different tools in our tech stack such as Linkedin, SFDC, and Outreach.
- Large data set
- Integrations
- Support
- Contact information in foreign markets
- Price
- Phone numbers
At Lingotek, we use ZoomInfo to help us source contact information and find potential leads for our sales and sales development teams. We also use ZoomInfo to update our database with the most up-to-date information for all of our contacts and accounts. Without ZoomInfo, our database would be outdated and we would have to hire someone specifically to keep the database up to date.
- Works internationally and has the best global coverage of any similar product.
- Easy to integrate with Salesforce and LinkedIn Sales Navigator.
- They are willing to grow and build to help their clients. We have been a part of several beta programs that have helped us and other clients.
- At times, we have found some of the contact information to be out of date.
- The pricing model makes it hard to scale efficiently.
May 23, 2021
My ZoomInfo Review
We use it to import new leads into our CRM.
- Reliable Contacts
- Company search
- Easy to use with our CRM
- There should be more scoops
- Sometimes can be unreliable
We're using it for prospecting and outbound efforts by our sales team. We were able to get through the first year of our journey using LinkedIn and guessing emails but as we started to scale, it was clear that we needed technology that would enable us to do this quickly and more efficiently. ZoomInfo is definitely that tool.
- Lead generation.
- Cell phone numbers.
- Contact info confirmation.
- Chrome plug in (integrating the Reach guessed emails to the list once you pop out the full window).
May 21, 2021
ZoomInfo and Salesforce Unstoppable
We are using ZoomInfo as an integration to our Salesforce platform. The integration was absolutely seamless, the specifications were clearly written and easy to follow. Our sales reps are enjoying the flexibility of the filters to clearly define targeted prospects. Looking forward to increased sales and enhancing our existing data!
- Enhances existing data.
- Clearly defines targeted prospects.
- User interface is simple to follow.
- I'd like to HIDE the Contact option for Export when only Leads are selected.
- I'd like for the data to be certified by a second party for validity.
May 20, 2021
Great Investment! Save time and increase sales!
ZoomInfo is being used for View, Intent, Engaged for the entire Sales team to obtain leads for future opportunities. The business problem it addresses is helping the team gather information to reach the decision-makers for our products.
- ZoomInfo helps me to target decision makers to transfer to my CRM system.
- ZoomInfo also gives me an opportunity to find companies who have researched our products in Intent which gives me an opportunity to gain new leads and business opportunities.
- These strengths ZoomInfo offers are state-of-the-art technologies and have given me the ability to contact hundreds of prospects a day vs. on 30-50 previously.
- ZoomInfo offers great training tools.
- ZoomInfo has room for improvement adding additional CRM to migrate with their system. Currently, the CRM is not part of ZoomInfo.
- I have had several emails bounce back that were A and above. I think credits should be given back.
- Would like for Export Credits to roll over the next month. Or convert Views to 1/2 the amount and add more Exports. Views take up too much time to enter into the CRM system if you run out of Exports credits.
May 19, 2021
ZoomInfo + Sales - Always a perfect match
ZoomInfo is used across the entire org, it's most used by sales and marketing. It's deeply integrated into our sales process to help us find new leads and easily integrate the user data into Salesforce. ZoomInfo is also invaluable in helping us find the correct contact to connect with. Having the ability to upload our own prospected leads into ZoomInfo and integrate them into Salesforce is also phenomenal.
- Provides appropriate contacts
- Easily integrates with Salesforce
- Offers real-time information for companies
- Offers ability to drill down to target companies by segment, geographical area, funding etc.
- The physical layout is a bit overwhelming
May 14, 2021
Loving Zoominfo
To search for client using the intent feature.
- Allows us to see who is looking for our type of service
- Provides contact info, ie email address to reach out to
- Gives intelligence we need to qualify a lead
- Ability to learn how to access emails of contact quicker
- Easier user function
- More targeting data
May 14, 2021
Good solution for account-based sales strategies
We used ZoomInfo mainly for the Sales Team to look for leads and make account management plans for each client, while also getting the lead's data such as phone number, job role, and email to build marketing email lists so we could make targeted campaigns by industry and job role to support the Sales Team. As a marketing manager, I was responsible for preparing the lists and validating them with the Sales Team so we could coordinate marketing emails and sales phone calls.
- High amount of data at a very detailed level.
- Lots of available filters.
- Integrations with other tools.
- Email validation with tools like never bounce.
- Ability to integrate with Linkedin for connections and in-mails.
May 11, 2021
Review 101
Score 3 out of 10
Vetted Review
Verified User
The full organization and sales [uses it]. Organization charts, contact information, LinkedIn connections, places all information in a single point contact for all of the company. It is very helpful to know who you are reaching out to you, prior to speaking with them.
- Easy & continuous updates captures
- Simple Integration
- Quality
- Quick lead generation
- Quick list for potential leads
- Linking
- Reports
- Cant search by records with Linkedin handle
- Uploading data
- Pop ups are hard to close
- Lack of some filtering options
May 07, 2021
A demand lever that scales!
We're using ZoomInfo to connect with new leads via email lead gen campaigns. Our company pivoted from a B2C product to a B2B product during the Covid-19 pandemic so using ZoomInfo was helpful as we delved [into] new demand channels on the B2B side.
- Customer Service
- Account Management
- Ease of Use
- Clearer instructions for exporting lists
- Automation features for lower tier accounts
April 28, 2021
ZoomInfo Review from a Sales Perspective
ZoomInfo is being used by our organization for Sales prospecting and research into specific accounts. The data around contacts is helpful to our sales and marketing efforts, as we work to connect with customers and prospects.
- Contact lists
- Organizational charts
- List exports
- Company profile
- More up-to-date contacts.
- A wider variety of contacts outside of IT.
- Better organization charts and top-down mapping of employees.
April 20, 2021
Moving faster to the win!
I am utilizing [ZoomInfo] for prospecting for new clients. It is being used in our market as a pilot for our entire company. It has helped immensely in getting to the right person quickly and more effectively.
- Current information on trends for the business I am targeting.
- Utilizing intent to see if there are companies looking for my services.
- Multiple options for contact information, direct phone, email, etc.
- Multiple features, a lot a moving pieces- sometime can sidetrack you
- For the services we would sell- it would be great if there is a hyper link for the address so we are able to see an overview of the property/facility
April 09, 2021
ZoomInfo for Prospecting!
It is used in Sales by Sales Development Reps and Account Executives to find prospects, find accounts, and find contact information about prospects. It is a great too for account mapping and building pipeline. Most useful for finding contact information once you know a prospect's name. I use ZoomInfo almost daily.
- Accurate contact information about people
- Provides detailed insights about a company (departments)
- Sometimes the integration in Salesforce does not work properly
- Certain contact information is outdated and no longer accurate
We use ZoomInfo for our Business Development team to prospect new leads. Our Business Operations team uses it to enrich key fields to ensure that our processes has the data points to automate and access the health of our accounts. We use it to standardize our Accounts to have an equitable spread of accounts across key industries that we are targeting as a company.
- Ease of Administration
- Easy field mapping and configuration
- Very detailed/granular industry classification
- No bulk updates included
April 01, 2021
ZoomInfo user in a greenfield region
ZoomInfo is used by people in Marketing, Sales Development, and Sales departments. It is primarily used to get data on prospective customers. Data such as company info, contact info, technology they are using, etc. It is integrated with our CRM platform and data export is very easy. We have also recently started using it to identify buying intent in our prospective customers.
- Company and contact information.
- Technologies current in use at target company as well as tracking buying intent to prioritize reachouts.
- Easy and great User Interface and seamless integration with CRM, LinkedIn and other platforms.
- Company and contact info on Tier-3 accounts- Revenues below $500M.
- Personal cell numbers of contacts.
- Better Suggestions/ feed on recent advancements in my target accounts/ saved searches.
March 23, 2021
Okay but overpriced product. Scummy company
Score 1 out of 10
Vetted Review
Verified User
Need data for Sales Development Reps and Account Executives.
- Good amount of data available.
- Direct lines were accurate before COVID.
- Unexpected evergreen clauses in contract that I was not able to cancel my contract despite reaching out A MONTH before the contract renewal.
- Non-responsive sales reps/AR team when dealing with a contract issue trying to reduce the size of my contract before the renewal.
- Now being collected against for an amount larger than my original contract claiming I didn't reach out to the specific email that was in my contract to resolve the issue (despite having reached out to their sales rep about the issue).
March 13, 2021
ZoomInfo Review
Score 2 out of 10
Vetted Review
Verified User
We tried to use Zoominfo as a source of leads but could not get through the set up for free trial. Had to deal with 5 or 6 incompetent ladies to get set up for a free trial. The "sales director" Nicole, decided that we were not a legitimate sales opportunity so did not complete the Zoom call or return my calls or emails when I asked about the "free trial." Had to follow up with another gatekeeping layer to get another appointment set up (since Nicole decided I was not worth a reply), only to have the gatekeeper arrange a meeting with the WRONG Nicole. So another day goes by without response and I call in and finally get someone named Malorie to actually take the time to call and ask about why I might want to spend $15000 for 1 year of ZoomInfo. She would only give 1 week's worth of trial, though it seems like lots of companies get the standard 2 weeks and of course they also severely limit the access and features and functions. I called into tech support and got an additional week which the "sales" team then decided they would retract without notice or warning during my "free trial" - what a joke. Don't use their overpriced service. Their staff are ruthless, greedy opportunists who don't [care] about your business.
- none
- terribly rude and aggressive sales people
- very very very expensive
- data is not accurate
- they bait and switch you with "free" trials. they have no intention of letting you try anything for "free". don't be fooled.
ZoomInfo is used by various departments of my organization--sales, marketing, strategy, etc. Each different department uses it for different use-cases--mostly for data enrichment, contacts, and company and research purposes. Before making the decision to use ZoomInfo, we used Datanyze, which was acquired by ZoomInfo, and had experience with BuiltWith as well.
- Tracking data on companies and websites, generating potential leads
- Contact data enrichment
- Tools for market and competitor research
- Renew and update new technologies which currently aren't monitored
- ZoomInfo is more focused and has more advanced features on contacts and is less sophisticated on companies
- Reporting options should be improved
February 22, 2021
ZoomInfo Review
We use ZoomInfo to find leads for our Sales Team. Our Sales Team uses our credits to export leads daily and find new business. It helps us really narrow down our search, and keep track of the results. The fact that we can get alerts via email when new searches are found is a huge plus.
- Focuses easily and specifically on territory, company HQ, and company interest.
- Sends email notifications when a search or contact is added to a list.
- Easily adds your leads and contacts directly into Salesforce.
- The credit system is frustrating. I do not like having to reset the bulk credits. It seems like a strange system.
February 19, 2021
Prospecting Tool
Our Sales team currently use ZoomInfo for prospecting and downloading contact information into HubSpot. It always our Sales team to quickly filter companies based on location, size, industry, etc. to find contacts to prospect. We are able to quickly filter through companies and contacts and add them to sales campaigns.
- They have good contact information whether it be emails or phone numbers.
- Their search engine allows to you get very granular and specific to target specific firms.
- The interface is very easy to use.
- When searching for company location it doesn't filter out the contacts who are in other locations.
February 19, 2021
As a User, it's intuitive and makes things simple
We currently use is as a database for lead generation.
- Easy to find a prospect or company if you have the name.
- Integration with HubSpot works really well.
- Integration with LinkedIn is also very handy.
- (Potentially) Can give a plethora of information about a prospect.
- Information can be inaccurate.
- "Lead Quality" feature can leave out contacts that actually have correct information.
- Contacts job titles are often incorrect, even if contact information isn't.