Useful for identifying intent!
We used ZoomInfo Sales to understand how we can find out who key decision makers are and where they stand in their buyer journey using the …
Overview
What is ZoomInfo Sales?
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven…
Recent Reviews
Awards
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Popular Features
- Advanced search (653)8.080%
- Company information (649)7.878%
- Contact information (653)7.474%
- List quality (641)7.373%
Reviewer Pros & Cons
Sales and Marketing Associate
Advanced Surfaces Corporation (Construction, 51-200 employees)
Video Reviews
4 videos
Product Review: ZoomInfo Gets Customer Data & Leads Onto The Desk of Sales Faster & Easier
02:16
Product Review: ZoomInfo's Real Time Data Streams Allow Sales To Keep Business Up to Speed
03:32
ZoomInfo Optimizes Outreach to Improve Sales: Product Review
02:43
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What is ZoomInfo Sales?
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals…
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- Premium Consulting/Integration Services
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is ZoomInfo Sales?
ZoomInfo SalesOS is a go-to-market platform for B2B companies offering a database of insights, intelligence, and purchasing intent data about companies and contacts.
ZoomInfo layers additional tools on top of the intelligence—such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead)—to help users engage with prospects and customers.
By integrating all of these tools with the other key systems already in use, ZoomInfo helps go-to-market teams to be more prepared and well equipped to close more deals and hit their number.
ZoomInfo Sales Features
Prospecting Features
- Supported: Advanced search
- Supported: Web browser extension
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Web traffic insights
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Tags
- Supported: Filters and segmentation
- Supported: Salesforce opportunity creation
- Supported: Ability to append contact, lead, and account level data
Sales Intelligence Email Features Features
- Supported: Automated initial emails
- Supported: Sales email templates
- Supported: Engagement tracking
- Supported: Gmail integration
- Supported: Exchange integration
- Supported: Marketing automation integration
ZoomInfo Sales Video
RevOS is built around ZoomInfo's comprehensive B2B data. The Data can be put into motion to help connect with the next customers at precisely the right time.
ZoomInfo Sales Integrations
ZoomInfo Sales Competitors
ZoomInfo Sales Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
ZoomInfo Sales Downloadables
Frequently Asked Questions
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.
Reviewers rate Salesforce integration highest, with a score of 8.3.
The most common users of ZoomInfo Sales are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(1668)Attribute Ratings
Reviews
(351-375 of 681)Companies can't remove reviews or game the system. Here's why
December 20, 2020
ZoomInfo Review
We use ZoomInfo so we can find the right contacts at the correct organization. We use it for the entire Sales team. We use it to find contacts, confirm contacts, and find deep info on our prospects. We also find the intent very useful as well.
- Finding the correct contact.
- Finding contacts who are currently looking for your products.
- Updating me with the lists I have saved, so I can easily access those.
- I don't like the new update, where I have to toggle over to check the actual name to download.
December 20, 2020
ZoomInfo is a great prospecting/enrichment tool used across teams to enhance our database!
We use ZoomInfo across our Sales and Marketing teams. We use ZoomInfo both for prospecting net new accounts and contacts as well as updating and enriching existing accounts and contacts. We have ZoomInfo integrated with SFDC to make a seamless experience for users and use the tool within the system of record.
- Enhancement
- Prospecting
- Search Features
- Salesforce Integration
- Record Matching Logic (minimize duplicate creation)
December 20, 2020
ZoomInfo Saved Us Hours!
We use ZoomInfo to identity key principals within companies & contact information for building & landowners in our region. ZoomInfo has been an incredibly useful source for us in our prospecting efforts, with barely ever incorrect contact information provided.
- Simplistic layout
- Easy to navigate website
- Correct contact information
- Customer service & overall responsiveness.
- Being able to search using keywords, versus actual company names.
- More information on the company's service/product/industry.
December 11, 2020
First glance of ZoomInfo
Used by sales and marketing team to identify key stakeholders to prospect into.
- Provides contact data in a consistent manner
- Excellent support to assist with any questions or advice
- Programs and complimentary training to drive adoption of zoom internally
- Would like a feature to indicate if the contact has already been exported by the company
- Shared export history of other team members for admin who
- Onboarding of Intent capabilities
December 11, 2020
Perfect Solution For Our Evolving Sales Strategy
We are using ZoomInfo to develop a more modern sales lead generation and prospecting strategy. We have been almost completely reliant on cold calls - largely in-person walk ins - for most of our company's history, so incorporating ZoomInfo into our sales teams daily work flow is helping us to develop a more dynamic, modern sales strategy.
- Cuts down on the amount of time our sales team spends researching companies.
- Helps us discover the right person to reach out to in each marketing, especially with companies headquartered in other cities.
- ZoomInfo has also helped our collections department find the right people regarding delinquent payment.
- It is costly for a company our size.
- Some of the information in our smaller and medium-size market isn't as accurate as larger markets despite the A+ rating on many of the contacts.
December 09, 2020
Fantastic software - this is how we Zoom it!
ZoomInfo is being used by our Marketing Department in order to support our Sales Teams. Marketing works with the Sales Leaders to understand their growth opportunities and use the ZoomInfo database to nurture warm leads by passing them off to our Sales Teams. It addresses problems such as engaging in new business development opportunities that our Sales teams were not able to initiate before because they did not have the appropriate contact. It helps us to grow wallet share and grow business development opportunities by ensuring we are engaging with the right decision-makers in our customer-base.
- Discovering new titles or positions that you did not know of
- Using the Scoops functionality to keep pulse on our competitors
- Leveraging database marketing within our paid campaigns to effectively reach the right audience
- Reminding users to use their monthly credits so we are not wasting them
- Suggested insights for pulling lists that could grow our reach
- Working directly with one POC rather than getting a new account executive every other month
December 08, 2020
Zoominfo - a staple for prospecting
Currently we are using Zoominfo with our sales organization to identify target prospects. We like to do a multi-touch approach in prospecting and downloading prospects into SFDC, and Outreach allows for us to do that.
- Easy to search.
- Easy to upload into SFDC.
- Provides relevant contact information.
- Data accuracy.
December 03, 2020
ZoomInfo - the best in the market
ZoomInfo is used in my organization mainly by the market analyst but also by our salesmen. It's been used in order to make quick and efficient market researches and also for collecting large amounts of potential leads in a short term of time. From our personal experience, ZoomInfo is by far the most efficient tool to use for those use cases.
- market research
- leads generation
- accounts enrichment
- detailed information for leads in countries like the UK
December 03, 2020
Easy to Use, Rich, Accurate and Provides Immediate ROI
ZoomInfo is used across all Sales team to help build out contacts within prospect accounts. It helps us get to the right person much quicker than solely leveraging LinkedIn or any other tool. It also helps us stay alert within the accounts we are targeting with valuable features like scoops and intent.
- Scoops: Helps us get alerts on prospect account that are looking for solutions we can offer.
- Intent: By far one of the best features. We select specific intent criteria for what our prospects will be looking for and it gives that intent a specific surge score. Priceless!
- Contacts: Their contacts include mobile numbers! Not to mention the accuracy is bar none the best in the industry.
- Better synchronization to Salesforce. Importing and exporting contacts.
- I would like to see a LinkedIn integration at some point.
- Thats all
December 03, 2020
Zoominfo Review
ZoomInfo is used to auto enrich leads, contacts, and accounts with their database information across our entire org. We also use it for account creation by our Sales team and parent-child structuring. We also use it for territory mapping and management.
- Lots of data available for enrichment
- Easy set up
- Set it and forget it is great
- Expensive, tends to charge for every little thing.
- Wish there was time stamping for when things were enriched.
- Customer support usually just tries to sell you things without solving problems.
December 03, 2020
BIG Fan!
We use Zoominfo in our Marketing and Sales departments. We have a niche audience, so Zoominfo has been invaluable by allowing us to target people who need our products. We consistently add contacts every day and use those audiences in our Facebook campaigns using the beta testing Zoominfo/FB integration.
- Connects social accounts with companies: allows us to be present in multiple ways.
- Integrations with HubSpot and Facebook: easy to add contacts to our email list and add them to social campaigns.
- Ease of use: Zoominfo is very intuitive and doesn't take long to find the contacts/audiences I need.
- Integrate other social media platforms like Twitter, LinkedIn, and Instagram. I know this is a work in progress.
December 03, 2020
ZoomInfo review
My Sales team uses ZoomInfo to identify qualified decision-makers and obtain contact information. It is being used by a select group of brokers. The biggest problem that it addresses is verifying contacts with accurate email and phone information.
- Provides mobile phone numbers, which is critical in the current work from home environment.
- Provides high accuracy of emails.
- Easy to use, search and navigate.
- The Chrome add-on syncs well with LinkedIn.
- Searching companies by hierarchy can be difficult or inaccurate.
December 03, 2020
ZoomInfo has been great for our company!
Zoominfo is used for outbounding to prospects in the healthcare, government, and fortune 1000 sectors. It addresses our problem of finding the right people to contact and their contact information in order to get in touch with them.
- Intent: love seeing what companies have searched "thermal cameras."
- Providing mobile phone numbers!
- Websites: love seeing what companies have gone to our website.
- Old job titles
- Incorrect emails
- Difficult to find contacts sometimes
December 03, 2020
ZoomInfo - Zooming to the future of success
We are currently using it in the sales department in our prospecting efforts. In this effort we use it to identify ideal customer fits, then find the appropriate contacts within said companies, then engage to assess the fit/interest. We are in the process of reviewing WebSights to see if we can get our Marketing team engaged with ZoomInfo as well. If we decide to proceed down this route Marketing would use ZoomInfo WebSights to do further analysis of website visitors.
- Content data is relevant and reliable.
- Scoops are extremely helpful to create talking points.
- Always updating and staying current.
- Does not break down companies at the subsidiary level.
- Would love for their contact hierarchy to be more detailed/updated.
December 03, 2020
Amazing system!
My Inside Sales department uses ZoomInfo. It has helped us get deeper and wider into current and new accounts for our organization.
- Provides hierarchy for companies.
- Provides direct contact information for individuals.
- Links directly with LinkedIn Navigator.
- More accurate hierarchy charts. We know someone works for a said organization but when looking it up in ZoomInfo, that person is not listed.
December 03, 2020
ZoomInfo is a bit pricey, but it's worth it.
ZoomInfo is primarily used by the marketing and sales teams. Our BDRs use it for prospecting and target outreach. We also use the platform for data enrichment to enhance lead records and update our CRM. ZoomInfo solves two critical problems for us, 1. It gives us contact information to enhance contact and connection rates, and 2. It provides intent data for targeted outreach moving us beyond spray and pray style outreach.
- Their contact information tends to be more accurate than other data providers. They tend to have more direct lines, mobile phone numbers an alternative email addresses than what I've seen with other data companies.
- The intent data helps with targeted outreach. This is something I feel is unique for data services company like theres.
- The background they provide on technology use and news scoops is another feature we use heavily for target outreach.
- Like all data companies, not ever record is correct. I feel like the amount of bad contacts has increased during COVID with increased furlough and job transitions. However, I doubt this issue is unique to their platform at this time.
- Intent data alerts are somewhat inconsistent. The timing of the email alerts and frequency doesn't always match the scheduled settings.
December 02, 2020
Must have but pricey
We are using it across the sales and business development department in the US. As an international company operating in the US, we found customer base and behavior very different from other regional markets. Therefore, a high quality and cost-effective database tool becomes essential. We use Zoominfo to filter out customer segments so that we can ground-start US business with a much-focused customer group.
- Comprehensive coverage of industry, location, and company profiles
- Intent and scoops add more granularity to the search
- International data looks good
- 1000 credits per head in the bundle is too limited for hunter's team
- About 30% bouncing rate, which is a waste of money
- Intent feature is not well integrated with advanced search
- Expensive
December 02, 2020
I love ZoomInfo
ZoomInfo is used in our organization to find and qualify leads. Our sales development team uses it on a daily basis. They are constantly searching for new opportunities through their robust set of tools that allows them to filter and narrow down certain industries.
- ZoomInfo has the contacts you are looking for.
- They give the information that may not be given through other vendors like added details of company growth, revenue, and employee organization.
- They are always trying to find a way to support you. I am receiving constant support from their team.
- Some of the contacts are outdated. They may need to be updated.
- Oftentimes there are people who may be upset with you for calling them with the contact info found on the directory.
- Some of the filtering tools could have more categories to choose from, especially in the service industry.
December 02, 2020
For B2B Outreach, ZoomInfo is the way to go
We use ZoomInfo to enrich marketing leads and as a sales tool to source cold outbound leads
- Extensive database
- Great chrome extensions that allows you to get ZoomInfo data anywhere
- Up-to-date information
- There are so many great features it is sometimes hard to know how to use them all
December 02, 2020
Robust marketing/sales tool for driving leads
ZoomInfo is leveraged across marketing and sales to help drive and accelerate our lead gen efforts. We're able to easily identify target accounts and specific contacts within an organization as well easy access to their direct contact info such as email and phone.
- Target Account Lists
- Easy access to contact info
- Intent based data
- Sccop alerts for ongoing projects
- Up to data contact info
- Better searches for intent based activity
December 02, 2020
Purchase ZoomInfo for your SDR team!
ZoomInfo is being used by the New Business team to find quality prospect contact information and enriching any info that ZoomInfo has to offer.
- Detailed contact information
- Enriching data
- follow up to make sure tool is working to customer expectations
December 02, 2020
ZoomInfo Review
We use ZoomInfo to get contact information for our outbound sales process. Not only do they have excellent contact information for people at our target accounts, we also get great insights into what technologies our prospects currently use, the size of the company, how successful they’ve been recently, etc. It’s a great tool and all sales orgs should look into it.
- Export contact data
- Identify organizational hierarchies
- Determine number of physical locations a brand has
- Interface is clunky
- Support not always as responsive as you’d hope
December 02, 2020
Essential Tool for Efficient Sales
Mostly just used in sales.
- A lot of data
- Data is accurate
- Love using the insights
- Sometimes phone numbers have been canceled
- Doesn't always have newer companies
- Sometimes contacts no longer work at the company when I check on LinkedIn
December 02, 2020
Amazing for business development!!
We have a few licenses, mostly in the marketing department and a few in our sales department as well. Sales Reps reach out to me to get lists of companies they would like to target in their business development plan. They come back to me after with a refined list to get relevant contacts' information. We also use WebSights, where we see the behaviours and companies visiting our website. Another great feature is the topics trending among the prospects; so we can retarget them on social media or in any on-going campaigns. One of the great features I find super useful is the "enhance" of lists; ZoomInfo basically fills out the blanks within a spreadsheet pertaining to company information.
- Huge database of prospects and their info
- WebSights - website visitors info + relevant contacts
- Enhancement of lists - fills out blanks of an existing spreadsheet
- Ratings of contact information - ability to report job changes and grade of contact
- Trending keywords - what customers are watching/reading
- Advanced searches - super useful for drilling down on a big list
- Advanced Search - esp locations - some glitches in adding several locations without quotation marks
- Location/radius in Canada - the postal code field is buggy
December 02, 2020
ZoomInfo is the best!
It is just used by me, in the sales department. It primarily helps us create contact lists for us to reach out to through call or email. ZoomInfo has really saved me a lot of time compared to other tools that I would make me do the email gathering process manually.
- Gather Large Lists
- Extremely Accurate Info
- Easily compatible with HubSpot
- New contact information created at a higher frequency
- Sorting could be simplified (there's a lot of information which is great, but just needs to be more easily condensed)
- I would like the default location setting to be only US