Useful for identifying intent!
We used ZoomInfo Sales to understand how we can find out who key decision makers are and where they stand in their buyer journey using the …
Overview
What is ZoomInfo Sales?
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven…
Recent Reviews
How ZoomInfo Sales Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Advanced search (653)8.080%
- Company information (649)7.878%
- Contact information (653)7.474%
- List quality (641)7.373%
Reviewer Pros & Cons
Sales and Marketing Associate
Advanced Surfaces Corporation (Construction, 51-200 employees)
Video Reviews
4 videos
Product Review: ZoomInfo Gets Customer Data & Leads Onto The Desk of Sales Faster & Easier
02:16
Product Review: ZoomInfo's Real Time Data Streams Allow Sales To Keep Business Up to Speed
03:32
ZoomInfo Optimizes Outreach to Improve Sales: Product Review
02:43
Pricing
N/A
Unavailable
What is ZoomInfo Sales?
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
359 people also want pricing
Alternatives Pricing
What is Apollo.io?
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M…
What is Cirrus Insight?
Cirrus Insight integrates Salesforce with Gmail, Google Calendar, and Google Contacts. Instantly View Contextual Salesforce Information in Your Inbox. Save Emails & Attachments to Salesforce with a Click. Sync Your Google & Salesforce Calendars. Create & Edit Salesforce Records on the Fly.…
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is ZoomInfo Sales?
ZoomInfo SalesOS is a go-to-market platform for B2B companies offering a database of insights, intelligence, and purchasing intent data about companies and contacts.
ZoomInfo layers additional tools on top of the intelligence—such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead)—to help users engage with prospects and customers.
By integrating all of these tools with the other key systems already in use, ZoomInfo helps go-to-market teams to be more prepared and well equipped to close more deals and hit their number.
ZoomInfo Sales Features
Prospecting Features
- Supported: Advanced search
- Supported: Web browser extension
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Web traffic insights
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Tags
- Supported: Filters and segmentation
- Supported: Salesforce opportunity creation
- Supported: Ability to append contact, lead, and account level data
Sales Intelligence Email Features Features
- Supported: Automated initial emails
- Supported: Sales email templates
- Supported: Engagement tracking
- Supported: Gmail integration
- Supported: Exchange integration
- Supported: Marketing automation integration
ZoomInfo Sales Video
RevOS is built around ZoomInfo's comprehensive B2B data. The Data can be put into motion to help connect with the next customers at precisely the right time.
ZoomInfo Sales Integrations
ZoomInfo Sales Competitors
ZoomInfo Sales Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
ZoomInfo Sales Downloadables
Frequently Asked Questions
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.
Reviewers rate Salesforce integration highest, with a score of 8.3.
The most common users of ZoomInfo Sales are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(1668)Attribute Ratings
Reviews
(1-25 of 275)Companies can't remove reviews or game the system. Here's why
April 02, 2024
Amazing platform!
We use this as a sales intelligence tool to create better prospects to better meet sales quota.
- intent searches
- integration with CRMs
- looking at similar companies
- utilizing workflows
- Updating companies and contacts more frequently for those listed that might not work there anymore but are still listed at the company
October 18, 2023
Quality prospect data sourcing.
Our outbound teams utilize the Advanced Search and ListMatch features, our ABM motion uses the WebSights feature, and we integrate with Salesforce for CRM.
- Sourcing up to date prospect intelligence.
- Advanced filtering for collecting large amounts of ICPs.
- Seeing what companies visited our sight.
- Needs better filtering in Workflow automation.
- Needs customization of Slack messages sent with Workflows.
- Needs better shared lists, searches with exclusions, and default public tags functionalitiy.
October 12, 2023
My ZoomInfo experience - still the best so far.
Zoominfo is so far the most reliable B2B Sales platform that provides our sales and marketing team with quality leads and contact information about our desired prospects. One major plus, especially after exploring other platforms, is the seamless integration with other platforms like our CRM, G2 Crowd, Outreach, etc. Also, with features like intent data, advance filters, workflows, tracker etc. I'm really able to do tasks automatically or filter through millions of target to the ideal ICP and take meaningful actions on it. I believe it's also very user friendly with an easy to understand interface, compared to some other platforms that could be too busy.
- Prospects Information.
- CRM Integration.
- Workflow Automation.
- Intent Signals.
- Keyword Searches.
- Improve of contact info a bit more.
- Expunge obsolete data.
October 10, 2023
ZoomInfo SalesOS is a Gamer Changer!
We use ZoomInfo SalesOS to identify new logo sales opportunities. The search features within ZoomInfo SalesOS allow us to really get granular with the type of companies and contacts we are looking to target.
- Their advanced search features allows for a lot of granularity
- The Workflows feature allows for easy imports of specific companies and contacts that we want to target
- The enrich feature is amazing at keeping our data clean and up to date!
- We would like to be able to have an option where we can separate our AMER users from EMEIA and APAC users and the data that is available to them. We want to make sure that AMER data is not available to EMEIA and vice-versa. This is helpful for compliance and GDPR rules
- I would like to see the Workflows feature have the approval queue available again. We don't want users to create just any kind of workflow with out some kind of oversight from an admin. Otherwise they risk brining in incomplete data and wasting credits.
- For the Instant Enrich feature; as an admin I would like to be able to make changes to the mappings more easily. Right now we have a dedicated API user set up for the connection. But anytime we need to make changes I have to login as that user and that can be tricky given our SSO login.
October 09, 2023
Worth it for the quality of contact info compared to competitors
We use ZoomInfo for prospecting companies and leads. We've been using it for a little over 2 years with BDRs and RSMs as our primary users. We also enrich our database using ZoomInfo through our integration with Hubspot. Recently, we've also added on Intent as well as the Workflows product, which our BDR team is incorporating more into their process.
- Best contact info compared to competitors.
- Integrates across our tech stack and integrations are reliable for the most part.
- Intent data is seen as a differentiator by our BDR team.
- More customizations on the integration side to Hubspot and Salesforce, how data is enriched and fields are mapped
- Credit distribution being required across the team keeps us from getting the most out of our total credits. AEs do need to be able to find contact info and prospect when needed, but they're not going to use 1000 credits per month.
I work as an internal admin for ZoomInfo in our company. One of my day to day task is to provision new users and deprovision inactive users in our company. Also I do lead cleansing using ZoomInfo to get certain company details such as address, employee size and industry. Been using this for 3 yeas and this software is the one we trust to be our data source.
- Providing firmographic information of companies
- Providing contact details of certain companies
- Updating lead with ZoomInfo integration
- One thing that I noticed is the Integration of ZoomInfo with other tools, sometimes data syncing is not working.
October 08, 2023
#1 for a reason
Currently, we use ZoomInfo SalesOS as our #1 contact and account data source. We also tap into ZoomInfo SalesOS intent as our main intent source. We use this as a foundation to fuel campaigns and source individual contacts for our target accounts. Of particular interest and relevance to our segmentation strategy is the accessibility of Alexa rank as a data point.
- Contact coverage
- Mobile numbers
- Accurate emails
- Intent data
- Technographics
- Extra data points like Alexa rank
- UI can be slow at times
October 07, 2023
ZoomInfo SalesOS
We use ZoomInfo SalesOS to validate our potential prospects. We also use the product to scope out opportunities and explore lookalike companies within the same space. We also use this service to ensure our prospects information is up to date. ZoomInfo SalesOS makes it easy to set up automated routing rules to our CRM. This allows the Sales experience to be quick and easy.
- The ability to export straight to Salesforce is invaluable for our Sales team
- ZoomInfo SalesOS intent has allowed us insight into prospects that are looking into our space
- ZoomInfo SalesOS allows users to easily save ICP searches and adjust them if necessary
- I've found some contact information is out of date for potential leads. Whether that is email, title, phone number, company, etc.
- Workflows occasionally break and need to fixed manually
October 07, 2023
ZoomInfo SalesOS lightyears ahead of the competition
We use ZoomInfo SalesOS not only for our prospecting efforts but also for their Intent data and Enrich product for our Salesforce database cleanup/inbound lead enrichment. We have 3 different Sales teams using the product(SDR's, Commercial Sales Reps and Regional Sales Managers)--our ICP ranges from companies $100M in annual revenue and above. ZoomInfo SalesOS helps us get accurate contact data for these segments and helps us keep Salesforce clean and up-to-date.
- Enriching and cleaning existing databases
- depth and breadth of contact data
- Accurate contact details like direct line and business email
- mobile phone numbers
- A bad data button
October 07, 2023
ZoomInfo SalesOS - Pipeline Accelerator
We use ZoomInfo Sales OS to find B2B information for in market contacts. We also use their intent data to find prospects who are researching solutions that we offer. We have also added their websights tag onto our website to uncover which companies are looking at our website. It has been a great prospecting tool.
- B2B contact information
- Easy HubSpot integration
- Valuable intent data
- Event information
- Easier onboarding
- It seems like there is some account management turnover
October 02, 2023
ZoomInfo Review - Great Solution
Our sales team uses it to look up companies, contacts, contact info, set their ICPs, etc. Also, we use Z/I scoops and Z/I intent data to drive leads for our business developer managers. We also use it for marketing campaigns, webcasts, etc. We also have connectors with G2 and Hubspot. Good overall solution and serves its purpose.
- Advanced search
- intent data
- G2 connector
- Hubspot Connector doesn't always work
- Intent search should be more seamlessly linked to advanced search so you can see contacts in real-time with what is trending for intent
- not a big issue but saving over an existing search could be a easier process
September 27, 2023
ZoomInfo is great for small businesses! Looking to grow? You gotta check out this platform!
We use ZoomInfo SalesOS for lead generation, new opportunities to expand our business and keeping our database clean with contact information.
- Workflows
- Very specific list creation
- Intent signaling
- Feed workflows into Hubspot sequences - right now they just go into HubSpot and I have to manually add them to a sequence
- Auto-update our database contacts with new/fresh info
September 27, 2023
Great platform for the intent data and Websites.
We use ZoomInfo SalesOS primarily for prospecting. The main business challenge we were hoping to solve was the lack of access to current information for key accounts and related contacts. It's used by myself and the SDR team for researching key accounts. We also find the WebSights capability very useful to monitor, in near real-time, what organizations are looking at on our website.
- Websites is a unique offering.
- Great integration with SFDC.
- ZoomInfo Intent is surprisingly relevant.
- Limited information and accuracy for international account/contacts.
- Sharing a "saved intent" with another ZoomInfo user.
- "Chorus" feature is usually not helpful/working.
September 26, 2023
Good but at a price.
Account and contact enrichment are used for prospecting by marketing and sales.
- Comprehensive data set across firmographic and contact info. Works well as a one-stop shop if breadth vs. accuracy is the goal.
- Multiple integrations (CRM, API) allow different levels of detail/access to different end-users (sales exec vs. analytics team).
- New Platform UI has some poor decisions -- for example, filter options move when selected, making quick selections down a list needlessly laborious.
- Although there has been some improvement, corrections submitted to ZoomInfo are not resolved in a transparent manner. Generic email without details of whether accepted or not.
- International data remains a weak point compared to more specialized vendors.
- Totally missing "modern" industry classifications like FinTech, Ed-tech, SaaS etc.
- Credit system is arguably outdated and confusing.
September 26, 2023
Zooming In on Success.
We utilize Zoominfo for lead generation in our Sales and marketing processes. It helps us identify customer intent, apply our criteria for filtering, and incorporate the data into our marketing campaigns.
- More accurate contact information.
- Helps in Lead generation and prospecting.
- Company Insights.
- Customer Intent Data.
- Real time updates.
- More filters.
September 26, 2023
Sales made "easy!!"
ZoomInfo is used daily to identify and target companies looking for services we offer. ZoomInfo allows better use of my time when prospecting, cold calling and reaching key decision-makers.
- Contact data accuracy.
- Organization tree.
- Hot targets - who is most likely to respond.
- Outdated data on contacts..
September 26, 2023
Helps us run out business, but seems like competitors are beginning to get higher-quality data for a lower price
We use it across all sales departments to find contact information for IB and OB leads. I can't imagine doing our jobs without some form of data provider, we wouldn't get in touch with anyone unorganically.
- Seamless integration with SFDC
- User-friendly
- All search filters I think we need
- The fact that everything is manually updated causes a lag in data accuracy
- I would LOVE for real time job change data like Seamless offers
- Most expensive vendor on the market
September 26, 2023
Transparent Review
I have found ZoomInfo SalesOS to be a comprehensive sales and marketing intelligence tool that provides me with access to a vast database of companies and their contact information.
I typically use it as a lead generation tool to help me identify and generate leads using the contact info for potential customers. I have found it to also provide me with valuable insights into target accounts, offering information on key decision-makers. Additionally, it helps me with my market segmentation by industry, location, size, etc...Zoominfo has proved to enrich my CRM, which has helped me stay up-to-date with accurate information about the companies. The ZoomInfo platform has also helped me stay competitive by providing me with insights into the competition whether by tracking their activities, mentions etc.. which has also helped me prioritize my leads and prospect engagement.
It is a must for any organization - with an excellent ROI.
A no-brainer.
I typically use it as a lead generation tool to help me identify and generate leads using the contact info for potential customers. I have found it to also provide me with valuable insights into target accounts, offering information on key decision-makers. Additionally, it helps me with my market segmentation by industry, location, size, etc...Zoominfo has proved to enrich my CRM, which has helped me stay up-to-date with accurate information about the companies. The ZoomInfo platform has also helped me stay competitive by providing me with insights into the competition whether by tracking their activities, mentions etc.. which has also helped me prioritize my leads and prospect engagement.
It is a must for any organization - with an excellent ROI.
A no-brainer.
- Lead Generation
- Account based Marketing
- Market Segmentation
- Data Enrichment
- Competitive Intelligence
- Sales Enablement
- Integration
- Zoominfo University - I would appreciate a more one on one training over the course of the contract.
- Customer Relationship - I feel there is some inconsistency, I get a renewal message from 4 different people claiming to be my account manager - and yet I know none of them. No one has reached out to ensure my success with ZI over the course of the year.
September 26, 2023
Super helpful tool for prospecting!
ZoomInfo helps us find contact information for prospects and gauge when prospects are showing intent so we can do better targeting!
- Provide contact information
- Surface scoops
- Lead filtering
- Support
- Quality of data
- Ease of enablement
July 18, 2023
ZoomInfo SalesOS - "Better than all the rest"
I do about 95% outbound prospecting and 5% inbound. For inbound, I need to search for phone numbers and verify emails, as well as company revenue. For outbound, I am searching for contacts for select accounts that I work with. I need to identify the personas and contact information.
- It allows for seamless export to CRM
- It provides company info including revenue at a glance
- It provides ALL the needed information on one easy to understand page
- The contacts listed in "Intent" is just a best "guess" who might be interested in your industry.
- It sometimes provides results for companies I am not filtering for.
- Some of the data is missing, like LinkedIn profile link or inaccurate.
May 10, 2023
Amazing experience
1) I am able to easily Segment my target audience 2) I can directly run my Outreach campaigns and sequences from Zoominfo 3) Contact Accuracy 4) Industry wise , employee size wise segregation of customers which is very helpful for me 5) Scoop feature helped me secure new customer meetings by giving real time insights of what is happening in the organisation
- Scoop feature helped me secure new customer meetings by giving real time insights of what is happening in the organisation
- Industry wise , employee size wise segregation of customers which is very helpful for me
- I can directly run my Outreach campaigns and sequences from Zoominfo
- Not able to filter out contacts where Email Id is not present, its a junk for me
May 04, 2023
Awesome prosecting tool for Sales!
Score 9 out of 10
Vetted Review
Verified User
I am from sales development team, so reaching out to the potential customers is the important part of the job. So Zoominfo helps to profile the prospects from the target accounts. The biggest help that Zoominfo provides is in prospecting the target accounts. Reaching out to prospect whose contact is not there with us, it is so easy with zoominfo. Its advanced filter options makes it really convenient to search from the thousands of accounts. Its tag feature allows to group selected prospects based on criteria, which can be later accessed. This helps in organizing the task.
- Advanced Search - gives tones of filter options to improve search
- Contacts - provides contacts of the potential customers (prospects) particularly business emails.
- Exporting the contacts or list to external tools like outreach.
- Missing / outdated / wrong contacts.
- Search list shows only 25 contacts per page.
- Missing accounts
May 01, 2023
A decent tool for data enhancement
CRM sales data is often incomplete with several missing fields such as employee count, industry, etc. Zoominfo company information is used to enhance CRM data as well as for sales data analysis. I have also used it occasionally for market analysis. The contact database is also often used in demand generation and targeting efforts.
- Large company database
- Large contact database
- Records are fairly complete
- Data can be integrated into CRM
- In my opinion, search function is a little kinky. doesn't always work well
- Chrome extension does not work half the time
- They have an employee range on the company page. For the longest time, I did not realize that you can hover on the employee range to see the actual count. Instead of hiding it thus, it should be more prominently placed
- I have sometimes seen that the web version of Zoominfo can have different employee counts
-Zoominfo helps us to target the right set of customers, identify the right set of personas to reach out to, import their details to our CRM and then run email campaigns on the same.This is the best toll for Cold Prospecting out there.I have actually used Slintel, SmartE ect but nothing compares to Zoominfo especially since they moved away from the legacy version
- Provide details on Revenue of companies
- Provide details like email ids and Phone numbers of Possible personas in an account to target
- provides scoops on articles etc which helps personalize the emails to be sent with the target Company's vision
- Gives info on the tech stack currently employed at the target Company
- Export of more than 25 contacts to Salesforce/Outreach should be facilitated
- Updation of Contacts who have left the Organization needs to be faster
- There should also be a mapping for Parent organization and its subsidiaries ehich is not present as of now
April 27, 2023
Putting the Play in Sales Play
As a BDR, ZoomInfo SalesOS is a critical part of my daily outreach as it facilitates me in finding the right companies, people, and departments to prospect. From intent information to news and scoops, ZoomInfo SalesOS has a variety of functions that can be used as a conversation starter when cold calling an organization. Once you have decided on the organization and the reason for your prospecting, ZoomInfo SalesOS has up-to-date contact information for the decision-makers to start your outreach. You can set up different searches that can be sent to your inbox weekly, keeping you in the loop and on top of any significant changes in your territory.
- Organizational chart of the company: Leaders and their direct reports
- Contact information
- Intent based searches
- Parent and subsidiary mapping
- Contact Info: More contacts would be nice
- More in depth filtering
- Personal home page filters