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ZoomInfo Sales

ZoomInfo Sales

Overview

What is ZoomInfo Sales?

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven…

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Recent Reviews

ZoomInfo Review

7 out of 10
April 02, 2024
Incentivized
Used to find contact info for prospects and export into our CRM. Used by many different individuals that are involved in any form of …
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Zoominfo Review

8 out of 10
October 24, 2023
Incentivized
We use Zoominfo for Bulk and AD HOC data mining. This is then exported onto our CRM for our BD calling campaigns. The team also have …
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#1 for a reason

9 out of 10
October 08, 2023
Incentivized
Currently, we use ZoomInfo SalesOS as our #1 contact and account data source. We also tap into ZoomInfo SalesOS intent as our main intent …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Advanced search (650)
    7.8
    78%
  • Company information (646)
    7.7
    77%
  • Contact information (650)
    7.2
    72%
  • List quality (638)
    7.1
    71%

Reviewer Pros & Cons

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Video Reviews

4 videos

Product Review: ZoomInfo Gets Customer Data & Leads Onto The Desk of Sales Faster & Easier
02:16
Product Review: ZoomInfo's Real Time Data Streams Allow Sales To Keep Business Up to Speed
03:32
ZoomInfo Optimizes Outreach to Improve Sales: Product Review
02:43
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Pricing

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N/A
Unavailable

What is ZoomInfo Sales?

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Alternatives Pricing

What is Apollo.io?

Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M…

What is Cirrus Insight?

Cirrus Insight integrates Salesforce with Gmail, Google Calendar, and Google Contacts. Instantly View Contextual Salesforce Information in Your Inbox. Save Emails & Attachments to Salesforce with a Click. Sync Your Google & Salesforce Calendars. Create & Edit Salesforce Records on the Fly.…

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Features

Prospecting

Features related to generating leads and finding new contacts.

7.6
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

7.5
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

7.4
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

6.3
Avg 7.6
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Product Details

What is ZoomInfo Sales?

ZoomInfo SalesOS is a go-to-market platform for B2B companies offering a database of insights, intelligence, and purchasing intent data about companies and contacts.

ZoomInfo layers additional tools on top of the intelligence—such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead)—to help users engage with prospects and customers.

By integrating all of these tools with the other key systems already in use, ZoomInfo helps go-to-market teams to be more prepared and well equipped to close more deals and hit their number.

ZoomInfo Sales Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Web browser extension
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Web traffic insights
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Tags
  • Supported: Filters and segmentation
  • Supported: Salesforce opportunity creation
  • Supported: Ability to append contact, lead, and account level data

Sales Intelligence Email Features Features

  • Supported: Automated initial emails
  • Supported: Sales email templates
  • Supported: Engagement tracking
  • Supported: Gmail integration
  • Supported: Exchange integration
  • Supported: Marketing automation integration

ZoomInfo Sales Video

RevOS is built around ZoomInfo's comprehensive B2B data. The Data can be put into motion to help connect with the next customers at precisely the right time.

ZoomInfo Sales Competitors

ZoomInfo Sales Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.

Apollo.io, Lusha, and Seamless.AI are common alternatives for ZoomInfo Sales.

Reviewers rate Salesforce integration highest, with a score of 8.1.

The most common users of ZoomInfo Sales are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(1664)

Attribute Ratings

Reviews

(76-100 of 522)
Companies can't remove reviews or game the system. Here's why
October 19, 2022

Zooming to Quota

Cody Lewin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Zoominfo is really good at capturing leads and prospects at the accounts identified by Zoominfo. I would say that ZoomInfo does a great job of providing new ideas regarding industries and similar companies related to ones you've saved or searched for in the past.
Todd Quinn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The two solutions have some functionality overlap. Navigator is nice because you can take a list and put it into an ad campaign. It's frustrating that LinkedIn doesn't provide contact functionality.
Ramiro (Ram) Barbuzano, Jr. | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I personally prefer working with ZoomInfo vs. LinkedIn Sales Navigator because of the ability to bulk export directly to our CRM. With Sales Navigator, I still need to use the ZoomInfo Extension to export those prospects. Additionally, there is more of a diversity of filters whenever creating personalized lists in ZoomInfo.
Tanner Walz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • DiscoverOrg (discontinued)
Zoominfo is a great tool that has had the most robust data I've seen. It seems to encompass the majority of our accounts and provides a wide breadth of data for each account as well. I haven't found many other tools that provide any more data/depth of data than Zoominfo does.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
ZoomInfo SalesOS is far superior in the accuracy of data than Cognism, SalesIntel, Seamless.ai, and UpLead. Based on PRO's needs, these competitors don't even come close to the level of quality provided by ZoomInfo SalesOS. Lusha, which has expanded its service past just "Lusha Extension" with the addition of a new Dashboard, is the closest service to ZoomInfo SalesOS I've used. However, Lusha's database has largely been focused on non-North America-based companies/contacts, which has provided an excellent counterpoint tool to PRO's use of ZoomInfo SalesOS. As ZoomInfo SalesOS works to expand its "overseas" coverage, so is Lusha working on expanding its North American coverage.
Alex Gerrish | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you're looking to communicate on LinkedIn, Sales Navigator is your best choice. Communication outside of LinkedIn seems limited on any LinkedIn sales platform. That's where ZoomInfo comes in. Instead of emailing a VP at his ilikecheese78@hotmail.com address, you can find their professional contact information and reach him where they make the decisions, not (presumably) sampling cheese.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
ZoomInfo stacks up very well against them. Honestly, it is a really good platform. One of the best I’ve seen. We just haven’t been able to convert any warm leads into clients. And a lot of the times our messages aren’t getting delivered or the people are not responding.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Honestly, ZoomInfo blew the other competition out of the water! We didn't even realize a database like it existed in such depth. There are minor things, like the quality of data - phone numbers, locations, employee verification, etc. But I think over time ZoomInfo will probably address these issues well anyways. We are pretty happy with it.
July 07, 2022

Best in class tool

Don Litzenberg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ZoomInfo has the best in class contact details from all that I have evaluated, however, it is not as accurate as LinkedIn Sales Navigator for contact accuracy. Obviously, you can't get email addresses or phone numbers from LinkedIn Sales Navigator, but you can verify accuracy and look for recent job changes. Ideally, your organization will utilize both platforms for the best possible accuracy and outreach.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
ZoomInfo is indeed one of the best solutions available in the market for prospect identification and database generation. ZoomInfo has the database of most of the companies in the market and the accuracy of the contact information extracted from ZoomInfo is very accurate compared to other solutions available in the market.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Although Zoominfo's data is rich and extensive if we take standard data quality benchmarks available, refresh rate of contacts in ZoomInfo continues to be something which LinkedIn is winning over. We keep coming across contacts and accounts which have updated their profiles very recently on LinkedIn, but still show being mapped to their earlier companies on ZoomInfo.
Gabriela Mello | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Emails and telephones of contacts are better than sending an inbox message on LinkedIn my region. I have more returns of my contacts that I have got on ZoomInfo than on sales navigator. I do like both products, but I prefer ZoomInfo to find and send emails to the decision-makers from de companies I'm prospecting
Score 10 out of 10
Vetted Review
Verified User
Incentivized
ZoomInfo is our preference over other competitive tools. While companies like Apollo.io have direct integrations with outreach and Seamless.ai boasts the deepest database, their other capabilities are lacking. ZoomInfo is the best and only complete package for organizations practicing account-based marketing strategies. I am a long-time user and look forward to seeing how they can continue to partner with us.
Gary Ceder | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
ZoomInfo has more and better quality contact information, intent/scoops, and customizability when running a search. LinkedIn Sales Navigator is better for bios/profiles of individuals, understanding organizational charts.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
One of the major difference it offers is that the ZoomInfo got the contact number and the ability to download the data in excel. Also, in sales Nav you can not export a list in to Salesforce, it has to be done one by one. With Zoominfo you can export multiple list all together
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • 6sense
I think 6sense is much more convenient to use for build-in Ad platforms, integration to Salesforce on tracking nurturing activities, etc. But 6sense is built especially for ABM. However, Zoominfo Clickagy is complimentary to 6sense in the discovery phase and helps create the initial target list.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I wasn't involved in the selection of ZoomInfo but I do use another data aggregator (PitchBook) for scraping prospect contact information and I will say ZoomInfo is far more accurate when producing emails. ZoomInfo is a pretty straightforward plug-in, pretty easy to use, likely has far more firepower than what I'm using it for. Perhaps they could make it a bit more user-friendly and aesthetically pleasing to use, it's super boring from a UX perspective.
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