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ZoomInfo Sales

ZoomInfo Sales

Overview

What is ZoomInfo Sales?

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven…

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Recent Reviews

ZoomInfo Review

7 out of 10
April 02, 2024
Incentivized
Used to find contact info for prospects and export into our CRM. Used by many different individuals that are involved in any form of …
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Zoominfo Review

8 out of 10
October 24, 2023
Incentivized
We use Zoominfo for Bulk and AD HOC data mining. This is then exported onto our CRM for our BD calling campaigns. The team also have …
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#1 for a reason

9 out of 10
October 08, 2023
Incentivized
Currently, we use ZoomInfo SalesOS as our #1 contact and account data source. We also tap into ZoomInfo SalesOS intent as our main intent …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Advanced search (650)
    7.8
    78%
  • Company information (646)
    7.7
    77%
  • Contact information (650)
    7.2
    72%
  • List quality (638)
    7.1
    71%

Reviewer Pros & Cons

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Video Reviews

4 videos

Product Review: ZoomInfo Gets Customer Data & Leads Onto The Desk of Sales Faster & Easier
02:16
Product Review: ZoomInfo's Real Time Data Streams Allow Sales To Keep Business Up to Speed
03:32
ZoomInfo Optimizes Outreach to Improve Sales: Product Review
02:43
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Pricing

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N/A
Unavailable

What is ZoomInfo Sales?

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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What is Cirrus Insight?

Cirrus Insight integrates Salesforce with Gmail, Google Calendar, and Google Contacts. Instantly View Contextual Salesforce Information in Your Inbox. Save Emails & Attachments to Salesforce with a Click. Sync Your Google & Salesforce Calendars. Create & Edit Salesforce Records on the Fly.…

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Features

Prospecting

Features related to generating leads and finding new contacts.

7.6
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

7.5
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

7.4
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

6.3
Avg 7.6
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Product Details

What is ZoomInfo Sales?

ZoomInfo SalesOS is a go-to-market platform for B2B companies offering a database of insights, intelligence, and purchasing intent data about companies and contacts.

ZoomInfo layers additional tools on top of the intelligence—such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead)—to help users engage with prospects and customers.

By integrating all of these tools with the other key systems already in use, ZoomInfo helps go-to-market teams to be more prepared and well equipped to close more deals and hit their number.

ZoomInfo Sales Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Web browser extension
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Web traffic insights
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Tags
  • Supported: Filters and segmentation
  • Supported: Salesforce opportunity creation
  • Supported: Ability to append contact, lead, and account level data

Sales Intelligence Email Features Features

  • Supported: Automated initial emails
  • Supported: Sales email templates
  • Supported: Engagement tracking
  • Supported: Gmail integration
  • Supported: Exchange integration
  • Supported: Marketing automation integration

ZoomInfo Sales Video

RevOS is built around ZoomInfo's comprehensive B2B data. The Data can be put into motion to help connect with the next customers at precisely the right time.

ZoomInfo Sales Competitors

ZoomInfo Sales Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.

Apollo.io, Lusha, and Seamless.AI are common alternatives for ZoomInfo Sales.

Reviewers rate Salesforce integration highest, with a score of 8.1.

The most common users of ZoomInfo Sales are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(1664)

Attribute Ratings

Reviews

(26-50 of 678)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Intents, companies in the buying process for our products
  • Detailed, precise role, which help find the right person
  • Lot of filters, which helps find the right company to target
  • Too much manual work (add AI maybe)
  • Direct contact possibility
  • More user cusomization
September 28, 2023

Amazing

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Provide business contact information
  • Provide data on company size, growth, revenue, etc.
  • Find similar companies to ones you already know in order to broaden your target list.
  • Better crossover between users internally. This has improved over the years, but there still can be some duplication of work
  • WebSights - great tool, but far too often am I unable to nail down the exact location the browsing came from
  • Advanced support for niche industries - ZoomInfo does not always recognize the industries or technologies that many industrial, manufacturing, and construction companies use.
Drew wilderotter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Find desired prospects contact information
  • Allows for bulk drip campaigns
  • saved searches to save time
  • keeps track of emails and status
  • lots of undeliverable emails
  • more follow up from reps - don't know what don't know etc - lots to learn
Stephanie Gentz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Workflows
  • Very specific list creation
  • Intent signaling
  • Feed workflows into Hubspot sequences - right now they just go into HubSpot and I have to manually add them to a sequence
  • Auto-update our database contacts with new/fresh info
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Tailored searches
  • Vast amounts of details on companies and individuals allows users to have a comprehensive picture before initial outreach
  • Being able to understand existing organizational structures of companies allows us to identify the ideal point of contact.
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
Matthew Yates | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Advanced Search Features.
  • Incremental List Updates.
  • Ability to offer suggestions to correct bad info.
  • Searches and Lists could be a little more export friendly.
  • Sometimes LinkedIn and Company website show different info.
  • An easier way to edit lists and save them or update them.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Websites is a unique offering.
  • Great integration with SFDC.
  • ZoomInfo Intent is surprisingly relevant.
  • Limited information and accuracy for international account/contacts.
  • Sharing a "saved intent" with another ZoomInfo user.
  • "Chorus" feature is usually not helpful/working.
September 26, 2023

Good but at a price.

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Comprehensive data set across firmographic and contact info. Works well as a one-stop shop if breadth vs. accuracy is the goal.
  • Multiple integrations (CRM, API) allow different levels of detail/access to different end-users (sales exec vs. analytics team).
  • New Platform UI has some poor decisions -- for example, filter options move when selected, making quick selections down a list needlessly laborious.
  • Although there has been some improvement, corrections submitted to ZoomInfo are not resolved in a transparent manner. Generic email without details of whether accepted or not.
  • International data remains a weak point compared to more specialized vendors.
  • Totally missing "modern" industry classifications like FinTech, Ed-tech, SaaS etc.
  • Credit system is arguably outdated and confusing.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Categorize people by reachability.
  • Make updating information easy with exporting.
  • Workflows.
  • Contact updates should be more frequent.
  • Descriptions are way too long.
  • Workflows only work for new people added to a saved view.
  • Exporting people is easy to duplicate people based on spelling.
September 26, 2023

Zooming In on Success.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • More accurate contact information.
  • Helps in Lead generation and prospecting.
  • Company Insights.
  • Customer Intent Data.
  • Real time updates.
  • More filters.
September 26, 2023

Backbone of my prospecting!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • helping identify potential clients
  • updates me with new information and companies I follow
  • very useful in gathering information and researching companies
  • in general, just having better and the most up to date information on a company or its employees.
Dan Solomon | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Seamless integration with SFDC
  • User-friendly
  • All search filters I think we need
  • The fact that everything is manually updated causes a lag in data accuracy
  • I would LOVE for real time job change data like Seamless offers
  • Most expensive vendor on the market
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • capturing summaries of companies
  • providing unique phone numbers
  • searching and capturing data on C-Level professionals
  • Fluid customer support
  • Reliable customer support
  • A suitable and affordable platform for solopreneurs
  • More flexibility for solopreneurs in terms of what the set offers are
September 26, 2023

Transparent Review

Mirna Semerjian | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Lead Generation
  • Account based Marketing
  • Market Segmentation
  • Data Enrichment
  • Competitive Intelligence
  • Sales Enablement
  • Integration
  • Zoominfo University - I would appreciate a more one on one training over the course of the contract.
  • Customer Relationship - I feel there is some inconsistency, I get a renewal message from 4 different people claiming to be my account manager - and yet I know none of them. No one has reached out to ensure my success with ZI over the course of the year.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Signing my first deal - I sourced the entire C-Suite from ZoomInfo
  • Upped my pipeline to well over $500K+ using SalesOS
  • Seeing daily success in my sourcing based on exactly who's interested right now.
  • Load time
  • Data accuracy in specific teams like HR and Sales within healthcare organizations
  • Once again, accuracy specific to employee's who are active at the company I'm currently sourcing.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Provides accurate contact information
  • Easy to use when conducting searches
  • Is able to fill in missing data from my contact data
  • When updating saved searches make sure to send only contacts within the saved geographical location of the search.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Streamlines Prospecting
  • Provides accurate data and contact information.
  • Addresses changes in companies/organizations so we can speak to that in calls and emails.
  • Allows for filtering of contacts for specific purposes.
  • Over achieves on expectations with training and support.
  • Sometimes feels robust and difficult to use.
  • Inpersonal
  • Sometimes lacks nonprofit organization information.
September 26, 2023

Easy to use

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Accuracy
  • Usability (old experience)
  • Features
  • The new search experience has not been great so far. Many glitches and it truly makes it much more difficult to use.
Jaredd Burandt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Finding prospects in our ICP
  • Accurate contact data
  • External platform integrations
  • Advanced insights into buyer intent
  • CRM Integration for contacts could be improved, every day I have my lists to exclude my HubSpot contacts, but there are still a noticeable amount that show up on my list. The same goes for contacts that I have already exported and have opted to leave them out of my search.
September 01, 2023

Get it!

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Finds contact info for upper level managers; we have been able to get in front of decision makers
  • Integrates into Salesforce; it's easy to toggle back and forth between ZoomInfo and Salesforce using the ZoomInfo Chrome Extension
  • Using Engage, we can call or email from the platform; this provides us an easy way to better target the right people
  • ZoomInfo's export to Engage sometimes lags, and can take an entire day to see the contact list in Engage
  • Sometimes exporting to Salesforce isn't always seamless, since the account names can be different, and aren't always found when searched for on ZoomInfo
  • Sometimes, we see an error message saying there is a duplicate contact already in our database, when there isn't one
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • easily adds leads to existing CRM tool
  • easily filters to best contacts
  • remains up to date with new contacts
  • Create multiple buying committee profiles
  • Reverse search for leads using company name location and title etc
  • Add a warm contact outreach to help identify most receptive prospects
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