Proposal Software

Top Rated Proposal Products

TrustRadius Top Rated for 2020

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Proposal Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Proposal Software Overview

What is Proposal Software?

Proposal software is a sales enablement or productivity tool that helps salespeople automate the process of creating accurate, personalized proposal documents. Users can then deliver a produced version of the proposal to clients, whether in hard copy, in an electronic file, or through a link to a custom URL (online proposals). Some proposal automation software also automatically scans proposal documents to check for legal & brand compliance. This type of software also handles proposal formatting, via templates or branding rule logic.

Proposal Software Features

  • Proposal branding: Allows users to create branding rules and/or scan proposals for brand compliance.

  • Proposal templates: Allows users to utilize proposal templates for standard proposal layouts, with variable fields.

  • Proposal content library updates: Users can update saved proposal language and standard proposal content.

  • Searchable proposal database: Proposals are organized in a central repository; users can easily locate past proposals within the database.

  • Guided proposal creation: A proposal authoring wizard, question flow, recommendations, or other elements guide salespeople in authoring proposals based on the particulars of the deal.

  • RFP management & response: Proposals can be created based on RFPs received.

  • Proposal collaboration and approval: Users can review and revise proposals in a collaborative fashion; this may include versioning and/or automated approval workflows.

  • User permissions and proposal editing controls: Users can set appropriate, granular controls over who can view vs. edit elements of proposals.

  • Proposal content tracking: Reporting & analytics around proposal content engagement and performance, e.g. what content clients spend time reading, and what content makes for a successful deal

  • Proposal distribution/delivery: Options for providing proposals to clients are robust and convenient. May include hard copies, electronic files (PDF, Word, RTF, HTML), or online proposals via links to custom URLs.

  • Sales proposal workflow: Proposals fit conveniently into the sales workflow on both ends (coordinating content to create proposals, and moving from proposals to contracts/revenue); proposal automation improves sales efficiency.

Requests for Proposals (RFPs) & Automation

Proposals are often sent as a response to RFPs (requests for proposals, or requests for pricing), which are sent to alert suppliers and providers to make a competitive bid on a sales opportunity. In cases where the price is the main decision-making factor (and the specific terms/requirements are already configured), this may come in the form of a request for quote (RFQ) rather than an RFP.

Sales Proposal Automation Software Integrations

Sales proposal automation software typically integrates with CPQ software and a company’s CRM system. It may also integrate with an enterprise content management system, electronic signature and/or payment software, product catalogs, and other sales software applications.

Integrations with CPQ software, product catalogs, and CMS systems feed personalized and contextual content into proposals, whereas integrations with CRM systems help track account engagement and sales performance, and integration with eSignature and payment software helps to streamline deals and generate revenue.

Key Benefits of Using Sales Proposal Automation

Sales proposal automation software automates the creation and/or delivery of sales proposals. According to vendors, this allows sales reps to be more productive and attend to more of the pipeline. These are some of the key benefits reported by vendors and users:

  • Streamlines workflow so proposals can be created faster.

  • Proposals are better quality—more consistent brand-wise, and more personalized in terms of contact details and CPQ or RFP specifications.

  • Improved sales effectiveness through client-focused (customized) proposals and speedy proposal turnaround, both of which may help improve win rate.

  • Opportunities for “self” upsell with interactive proposals can lead to higher revenue/bigger deal size without any additional effort required from Sales.

Proposal Software Comparison

Before deciding to invest in a proposal software, consider the following key factors:

  1. Ease of use: How user-friendly is the software? Will it be relatively easy to implement and get up and running with? Things like ease of use and adoption are important to consider when introducing a new tool to your sales team. If it’s difficult to use or doesn’t integrate with the other software your sales reps are using, adoption will likely suffer.

  2. Range of features: Are you looking for a basic but relatively cheap proposal automation tool? Or do you need a more comprehensive proposal management software? The latter will likely include a wide range of features like proposal templates, RFP uploads, real-time collaboration on proposal documents, and analytics. Determining what level of features you’re looking for will help you narrow down the list of options you are considering.

  3. Customer support: What type of customer support does the vendor provide? Do they offer both email, chat, and phone support? Looking through customer support ratings of proposal software on TrustRadius provides a good indication of how satisfied current customers are with customer support from the vendor.

Pricing Information

Most vendors offer tiered pricing for individuals up to large teams. The user price per month can vary between $20 and $150, depending on the range of features included in the plan and volume of proposals being created and sent.

Proposal Products

(76-87 of 87) Sorted by Most Reviews

Zywave Sales Cloud - Quoting & Proposals (CPQ)

Zywave's CPQ is a benefits consulting platform that aims to empower insurance agents and benefits brokers to deliver better, more strategic outcomes to their clients. Its technology platform allows users to automate content, provide better data management and simplify administration.…


Ombud is a solution to automate the content-centric activities in a sales process. Ombud's platform helps teams automate RFPs, Security Questionnaires, SOWs, Sales Proposals, and POCs. The vendor states Ombud currently reduces the sales cycle and increases revenue conversion at…

Aavenir RFPflow

Aavenir's Request for Proposal Management (RFP) solution streamlines the sourcing cycle and accelerates supplier qualification for strategic supplier engagements.Built on an innovative ServiceNow platform, Aavenir RFPflow offers integration with full Aavenir Source-to-Pay (S2P) suite…

Avnio™ RFx

Avnio RFx is an automated RFP response solution. Integrations with CRM tools are included to help users win more of the right business by leveraging the user's own familiar sales & bid process. As a cloud and artificial intelligence-fuelled solution, Avnio RFx is designed to…

OpenText RFx Center

OpenText RFx Center enables enterprises to automate, manage, and monitor their RFI, RFQ, RFP, and other procurement processes. Leveraging OpenText™ AppWorks, this procurement management solution is designed to manages all aspects of the procurement process: streamlining advertisement…

Intapp Pricing

Intapp Pricing is a software solution designed to enable firms to maximize profitability with smart scoping, pricing, and visibility across the engagement. Using proprietary AI technology, firms can leverage past data and outcomes to improve accuracy and profitability in all their…



Starting Price $25

Quotient is online quoting software, for creating professional looking quotes. Capture leads via a lead form, which can be embedded on a website, and then converted to quotes.Start a quote from one of your pre-made quote templates, with everything laid out and ready to go.Specify…


Sellizer is a comprehensive sales support tool that will notify the user when a Customer opens an offer and provide key statistics that users may not otherwise have access to.



0 reviews

123PAS is a sales proposal automation software solution offered by 123Proposal Automation Software.

Ideagen PleaseReview

PleaseReview is a sales proposal automation software solution developed by PleaseTec, acquired and now supported by Ideagen since 2017.

Beagle by Podio

Beagle is a sales proposal automation solution from the makers of Podio, from Citrix.


Zomentum offers an end to end sales enablement platform for MSPs. Zomentum is designed to help MSPs ace their sales and generate more revenue.

Frequently Asked Questions

What does proposal software do?

Proposal software automates the process of generating personalized and professional-looking proposals. This typically is triggered by a potential customer sending a request for proposal/pricing (RFP) to a vendor. This software helps manage and store RFP and proposal documents as well.

What are the benefits of using proposal software?

The biggest benefit of using proposal or proposal management software is that it saves sales reps time. Reps can use proposal templates to quickly create documents customized to the prospect’s specific needs and requests. Proposal software also helps cut down on instances of human error resulting in an incorrect or incomplete proposal document being sent to a potential client. Many tools also offer collaboration features that allow multiple users to edit and review proposal and RFP docs before they’re sent out.

How much does proposal software cost?

Proposal software vendors typically offer a range of pricing plans to choose from and charge per user per month. Basic plans can start as low as $19 per user per month but will have limited functionality. Mid-level plans cost around $50 per month per user. Most vendors offer custom pricing for enterprise plans.