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Public Relations (PR) Tools
Best Public Relations (PR) Tools
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Public Relations (PR) Tools Overview
What are PR tools?
PR tools are used to manage the public relations process. They usually encompass things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement. Tools with robust analytics are useful for agencies who need to justify ROI to their clients, or for agile marketers who are testing different approaches to brand awareness and reputation management.
Although some products serve multiple use cases, most PR tools are strongest in one of the following areas:
content creation, editing, and optimization
identifying and leveraging influencers, journalists, and other press contacts
media monitoring, including competitive intelligence
PR Tools Features & Capabilities
Database of journalists and influencers
Tools for finding contact details
Tools for distributing and monitoring press releases
Tools to find curated lists of media opportunities
Media coverage reporting and monitoring
Support for coverage in multiple languages
Measurement and analytics dashboards
PR software includes many single-function point products that can do, for example, press release distribution, or press release monitoring. However, enterprise software packages that span the entire set of PR capabilities are usually priced per seat. The cost of a single seat can range from $5k per year to over $10k. Additional seats are typically significantly cheaper.
Public Relations (PR) Products
Listings (26-50 of 54)
Signal Media offers artificial intelligence-based for real-time news monitoring, Signal AI. Users pay a fixed price to track as many keywords as desired, through millions of news sources and thousands of premium publications. The product promises to sift the useful from the useless, sorting Appl...
CustomerWinHQ is a customer reference management tool. Its focus is on simplicity of use. With just a few screens, it allows you to manage customer testimonials and track other PR activities.
Zignal Labs is a media analytics for public relations from the company of the same name in San Francisco, California.
NewsBox is a publishing and public relations tool from Connectus headquartered in Baltimore, Maryland.
iQ Media Corp in Pennsylvania offers cliQ, a media intelligence platform of use in public relations or marketing and advertising.
SeeDepth in Massachusetts offers their eponymous public relations analytics platform.
goPRit is a public relations platform for optimizing contact with journalists from the UK company of the same name.
iPR Software (formerly iPressroom) is a suite of public relations software from the company of the same name in Encino, California.
Isentia.Mediaportal is a public relations platform that includes press release distribution, media analytics, and social media monitoring, from Isentia headquartered in Sydney, Australia.
Launchmetrics (formerly Augure) software and influencer intelligence is designed to help brands in successfully bridging the gap between traditional PR and influencer marketing. Using Launchmetrics, PR and marketing professionals can effectively identify and engage their key influencers, hence in...
PitchEngine in Wyoming offers their eponymous public relations platform.
MyPRGenie is a public relations platform from the New York based company of the same name.
Mustr is a public relations tool from the company of the same name.
Mynewsdesk is a public relations and content platform from the Swedish company of the same name.
Bitesize PR headquartered in Chicago offers their eponymous press analytics and distribution platform for small businesses.
ReleaseWire is a press release distribution and media contact management platform from the company of the same name in Green Bay, Wisconsin.
Send2Press is a press release distribution platform from Neotrope in Torrance, California.
ISEBOX is a news and content distribution platform for public relations, from the UK company of the same name.
Iris PR Software headquartered in Phoenix, Arizona offers their eponymous public relations management software.
pr.co is a press release distribution platform from the company of the same name headquartered in the Netherlands.
PRmax is a public relations management platform from the UK company of the same name.
Prowly PR Software is built for all PRs, communication and marketing professionals. It comes with two separate modules: - The Brand Journal - an online brand newsroom / magazine template that can be set up in 30 minutes and requires no technical skills - Audience & Pitch - media contact list ...
Wiztopic headquartered in Paris with offices in New York offers the Wiztopic One public relations platform, a solution for corporate communication and public relations management. Its main purpose is to enhance media and influencers relationship and boost the visibility of a company’s corporate n...
Roxhill Media in London provides a topic-led media database, designed to enable PR teams to effectively engage and influence the world's media.