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Public Relations (PR) Tools

Best Public Relations (PR) Tools

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Public Relations (PR) Tools Overview

What are PR tools?

PR tools are used to manage the public relations process. They usually encompass things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement. Tools with robust analytics are useful for agencies who need to justify ROI to their clients, or for agile marketers who are testing different approaches to brand awareness and reputation management.


Although some products serve multiple use cases, most PR tools are strongest in one of the following areas:

  • content creation, editing, and optimization

  • identifying and leveraging influencers, journalists, and other press contacts

  • media monitoring, including competitive intelligence

PR Tools Features & Capabilities

  • Media monitoring

  • Database of journalists and influencers

  • Tools for finding contact details

  • Tools for distributing and monitoring press releases

  • Tools to find curated lists of media opportunities

  • Media coverage reporting and monitoring

  • Support for coverage in multiple languages

  • Measurement and analytics dashboards

Pricing Information

PR software includes many single-function point products that can do, for example, press release distribution, or press release monitoring. However, enterprise software packages that span the entire set of PR capabilities are usually priced per seat. The cost of a single seat can range from $5k per year to over $10k. Additional seats are typically significantly cheaper.

Public Relations (PR) Products

Listings (26-50 of 54)

We don't have enough ratings and reviews to provide an overall score.

NewsGoes is an online news room for corporations from Australian company Comnicate. Comnicate also offers Concierge, a journalistic writing service for use with NewsGoes, if desired.

We don't have enough ratings and reviews to provide an overall score.

CustomerWinHQ is a customer reference management tool. Its focus is on simplicity of use. With just a few screens, it allows you to manage customer testimonials and track other PR activities.

We don't have enough ratings and reviews to provide an overall score.

Zignal Labs is a media analytics for public relations from the company of the same name in San Francisco, California.

We don't have enough ratings and reviews to provide an overall score.

NewsBox is a publishing and public relations tool from Connectus headquartered in Baltimore, Maryland.

We don't have enough ratings and reviews to provide an overall score.

iQ Media Corp in Pennsylvania offers cliQ, a media intelligence platform of use in public relations or marketing and advertising.

We don't have enough ratings and reviews to provide an overall score.

SeeDepth in Massachusetts offers their eponymous public relations analytics platform.

We don't have enough ratings and reviews to provide an overall score.

goPRit is a public relations platform for optimizing contact with journalists from the UK company of the same name.

We don't have enough ratings and reviews to provide an overall score.

iPR Software (formerly iPressroom) is a suite of public relations software from the company of the same name in Encino, California.

We don't have enough ratings and reviews to provide an overall score.

Isentia.Mediaportal is a public relations platform that includes press release distribution, media analytics, and social media monitoring, from Isentia headquartered in Sydney, Australia.

We don't have enough ratings and reviews to provide an overall score.

Launchmetrics (formerly Augure) software and influencer intelligence is designed to help brands in successfully bridging the gap between traditional PR and influencer marketing. Using Launchmetrics, PR and marketing professionals can effectively identify and engage their key influencers, hence in...

We don't have enough ratings and reviews to provide an overall score.

PitchEngine in Wyoming offers their eponymous public relations platform.

We don't have enough ratings and reviews to provide an overall score.

MyPRGenie is a public relations platform from the New York based company of the same name.

We don't have enough ratings and reviews to provide an overall score.

Mustr is a public relations tool from the company of the same name.

We don't have enough ratings and reviews to provide an overall score.

Mynewsdesk is a public relations and content platform from the Swedish company of the same name.

We don't have enough ratings and reviews to provide an overall score.

Bitesize PR headquartered in Chicago offers their eponymous press analytics and distribution platform for small businesses.

We don't have enough ratings and reviews to provide an overall score.

ReleaseWire is a press release distribution and media contact management platform from the company of the same name in Green Bay, Wisconsin.

We don't have enough ratings and reviews to provide an overall score.

Send2Press is a press release distribution platform from Neotrope in Torrance, California.

We don't have enough ratings and reviews to provide an overall score.

AirPR in San Francisco offers their eponymous media analytics platform.

We don't have enough ratings and reviews to provide an overall score.

ISEBOX is a news and content distribution platform for public relations, from the UK company of the same name.

We don't have enough ratings and reviews to provide an overall score.

Iris PR Software headquartered in Phoenix, Arizona offers their eponymous public relations management software.

We don't have enough ratings and reviews to provide an overall score.

Agility PR Solutions is a media monitoring and analysis platform for public relations management, offered by Innodata. The product was originally PR Newswire Agility, which was divested to MediaMiser, a subsidiary of Innodata, then rebranded as Agility PR Solutions.

We don't have enough ratings and reviews to provide an overall score.

CustomScoop in New Hampshire offers their eponymous media monitoring and analytics for public relations.