Public Relations (PR) Software Tools

Top Rated Public Relations (PR) Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Public Relations (PR) Software Tools TrustMap

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Public Relations (PR) Software Tools Overview

What are PR Software Tools?

PR tools are used to manage the entire public relations process. This can include planning, managing, and tracking PR campaigns, conducting PR outreach, and publishing press releases. These tools usually include a PR contact database, a news monitoring service, automated press release distribution, and campaign results measurement.


Public relations tools with robust analytics capabilities can be especially useful for PR or marketing agencies that need to justify ROI to their clients. Agile marketing and PR professionals who are testing different approaches to brand awareness and reputation management can benefit from robust analytics as well.

Different Types of PR Software

Although some products include the full range of PR capabilities, certain public relations software tools are strongest in one of the following areas:

  • content creation, editing, and optimization

  • campaign tracking and analytics, PR performance dashboards

  • media monitoring, including competitive intelligence

  • identifying and leveraging influencers, journalists, and other media contacts


PR Analytics Software

Public relations analytics software helps marketers measure the performance of their PR campaigns. Important metrics to track include the number of clicks, the number of backlinks gained, increase in traffic, level of engagement across social media platforms, etc. This type of software usually includes a campaign analytics dashboard and the ability to generate and export reports.


PR Monitoring Software

PR monitoring software monitors a brand’s presence and mentions across a set of media and social channels. Companies can track and target keywords, topics, or mentions of their company name/brand. These tools often provide updates or notifications for new mentions.


Public relations monitoring tools also help companies track overall trends in their industry and collect competitive intelligence about the PR performance of their competitors. Certain products will include analytics for media mentions such as the number and frequency of mentions, or the number of a brand’s mentions compared with mentions of competing brands.


Public relations database software

Public relations database software helps marketers connect with news outlets, journalists, bloggers, influencers, and other media figures to help promote their PR content. Typically, these tools provide a database of relevant media contacts for the company’s industry. However, certain PR solutions instead provide tools companies can use to discover and identify authoritative media contacts within their industry.


The main goal of this software is to help connect PR professionals with media personnel and market experts who would be interested in sharing the brand’s PR content, which would, in turn, increase brand awareness for the company.


PR Project Management Software

Along with media monitoring, influencer outreach, and PR analytics—project management is a critical component of executing a successful PR strategy. There are a wide range of professional services automation (PSA) and project management software tools that can help marketers keep track of all their PR deliverables. Some examples include Trello, Gryffin, and Workfront.


The following PSA and project management features can be especially helpful for PR professionals:

  • Task management

  • calendar /schedule view of tasks

  • Task assignment

  • Workflow automation

  • Document storage and management

  • Timesheet tracking

  • Resource allocation management

PR Tools Features

Larger PR and communications suite software will typically include all of the features listed below. However, public relations software that focuses on a core PR function (e.g. media monitoring, influencer outreach, or analytics) may only include a subset of these features.


  • Database of journalists, influencers, and other media contacts

  • Media monitoring for brand mentions, clicks, and backlinks

  • Media coverage reporting and monitoring

  • Tools for discovering and identifying media contacts

  • Press release distribution

  • Press release tracking and monitoring

  • Support for coverage in multiple languages

  • PR campaign measurement and analytics dashboards

PR Software Comparison

  • Reach of the tool: If you’re purchasing a tool that includes a database of media contacts, how large is the list? How regularly is it refreshed and updated? Does it include only regional media contacts, or national, or global? Make sure the contact database meets your requirements before deciding to purchase a new PR tool.

  • Type of tool: Are you looking for a platform that can do it all, or one that’s focused on a specific PR functionality? For example, if you only need a PR press release distribution tool, a large PR suite may be overkill and too expensive.

  • Cost: Be aware of the pricing structure, contract terms, and renewal policies associated with the public relatoins platforms you’re considering. Some reviewers on TrustRadius have called out that certain PR software vendors are not very transparent about contract renewal terms. Make sure to read through customer reviews of your top choices before investing in a new PR tool.

  • Ease of use: How easy to use is the platform? Will the rest of your PR team be able to learn how to use it quickly? If not, this can slow down the adoption of the tool across your team and potentially increase the amount of time it takes to accomplish certain tasks.

Pricing Information

PR software includes many products that focus on a specific PR capability, for example, press release distribution, or press release monitoring. However, enterprise software packages that span the entire set of PR capabilities are usually priced per seat. The cost of a single seat can range from $5k per year to over $10k. Additional seats are typically significantly cheaper.


Public Relations (PR) Products

(26-50 of 54) Sorted by Most Reviews

Signal AI

Signal Media offers artificial intelligence-based for real-time news monitoring, Signal AI. Users pay a fixed price to track as many keywords as desired, through millions of news sources and thousands of premium publications. The product promises to sift the useful from the useless,…

CustomerWinHQ

CustomerWinHQ

Starting Price $50

CustomerWinHQ is a customer reference management tool. Its focus is on simplicity of use. With just a few screens, it allows you to manage customer testimonials and track other PR activities.

NewsBox

NewsBox is a publishing and public relations tool from Connectus headquartered in Baltimore, Maryland.

goPRit

goPRit is a public relations platform for optimizing contact with journalists from the UK company of the same name.

iPR Software

iPR Software (formerly iPressroom) is a suite of public relations software from the company of the same name in Encino, California.

SeeDepth

SeeDepth in Massachusetts offers their eponymous public relations analytics platform.

Isentia.Mediaportal

Isentia.Mediaportal is a public relations platform that includes press release distribution, media analytics, and social media monitoring, from Isentia headquartered in Sydney, Australia.

Zignal Labs

Zignal Labs is a media analytics for public relations from the company of the same name in San Francisco, California.

iQ Media cliQ

iQ Media Corp in Pennsylvania offers cliQ, a media intelligence platform of use in public relations or marketing and advertising.

ReleaseWire

ReleaseWire is a press release distribution and media contact management platform from the company of the same name in Green Bay, Wisconsin.

Mynewsdesk

Mynewsdesk is a public relations and content platform from the Swedish company of the same name.

PRmax

PRmax is a public relations management platform from the UK company of the same name.

MyPRGenie

MyPRGenie is a public relations platform from the New York based company of the same name.

AirPR

AirPR in San Francisco offers their eponymous media analytics platform.

Mustr

Mustr is a public relations tool from the company of the same name.

Send2Press

Send2Press is a press release distribution platform from Neotrope in Torrance, California.

Free-press-release.com

Free-press-release.com is a press release distribution platform from the New York based company of the same name.

pr.co

pr.co is a press release distribution platform from the company of the same name headquartered in the Netherlands.

CustomScoop, by CARMA

CustomScoop, from CARMA headquartered in Dubai, offers their eponymous media monitoring and analytics for public relations.

ISEBOX

ISEBOX is a news and content distribution platform for public relations, from the UK company of the same name.

Wiztopic

Wiztopic headquartered in Paris with offices in New York offers the Wiztopic One public relations platform, a solution for corporate communication and public relations management. Its main purpose is to enhance media and influencers relationship and boost the visibility of a company’…

Roxhill Media

Roxhill Media in London provides a topic-led media database, designed to enable PR teams to effectively engage and influence the world's media.

iCrowdNewswire

Launched in 2015, iCrowdNewswire powered by Google provides services from paid social and digital media advertising to audio marketing and 8 translations per release – boasting that no other wire provides geographic targeting down to a zip or postal codes worldwide; demographic targeting…

PRgloo

A media relations platform that aims to combine easy to use tools with exceptional analysis. The Response Desk provides a centralized set of tools for managing conversations and building lasting relationships. Keep track of who said what to whom so the entire team is coordinated…

Launchmetrics Discover

Launchmetrics Discover is a PR monitoring application dedicated to the fashion, luxury and beauty industries. With cross-channel coverage, users can review and control the media mentions a brand obtains across print, online and social channels. Users can monitor brand presence…

Frequently Asked Questions

What does PR software do?

Public relations software helps marketers manage the full PR lifecycle. This includes identifying and reaching out to media contacts, publishing press releases and other PR content, tracking the success of specific content and PR campaigns, monitoring the web for brand mentions, and collecting intelligence on the PR performance of competing brands.

Some PR tools provide all of these capabilities within one platform, while others focus on a specific area like press release distribution or media monitoring.

How can a PR tool benefit my business?

Some of the biggest benefits PR software provides are; time saved automating content distribution, the ability to more easily find the right media contacts and influencers, and the ability to better understand the performance of PR campaigns, and adjust them if necessary.

How much does PR software cost?

Most PR software vendors do not disclose pricing information on their website. However, companies can expect to pay at least a few thousand dollars per year up to $15K or $20K per year for comprehensive PR platforms that include a media database.