Public Relations (PR) Software Tools

TrustRadius Top Rated for 2023

Top Rated Products

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Newswire

ACCESS Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. It provides premier syndication to leading news outlets. The solution aims to empower clients with a variety of solutions to suit any budget.

All Products

(26-50 of 105)

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OnePitch
0 reviews

OnePitch is for teams who need a tool to streamline the media relations process, offering 3 different pitch submission types including a proprietary pitch form complete with the Pitch Checker. After submitting a pitch or press release, OnePitch sends a custom, curated list of journalist…

27
Podhash
0 reviews

Podhash is a marketing platform boasting millions of podcasts and episodes. It offers filtering by category, language, and stats, to save hours discovering podcasts, enabling users to explore, save, and contact them with just a few clicks. 📊 Marketers can find podcast creators for…

28
Wiztopic
0 reviews

Wiztopic headquartered in Paris with offices in New York offers the Wiztopic One public relations platform, a solution for corporate communication and public relations management. Its main purpose is to enhance media and influencers relationship and boost the visibility of a company’…

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29
LOOQME
0 reviews

LOOQME is a tool for understanding and assessing the impact of mainstream and social networks on communications. All the important information, such as structured brand mentions and priority metrics, is available in the personal LOOQME Hub account. Who it is for: • PR specialists…

30
Q4 ESG Communication Suite

Q4 has established a set of ESG best practices for investor relations and corporate websites that can be integrated into the customer's own strategy as a dedicated ESG website, while premium support can deliver ESG investor events. As mandates increasingly require disclosure of key…

31
iCrowdNewswire

Launched in 2015, iCrowdNewswire powered by Google provides services from paid social and digital media advertising to audio marketing and 8 translations per release – boasting that no other wire provides geographic targeting down to a zip or postal codes worldwide; demographic targeting…

32
ISEBOX
0 reviews

ISEBOX is a news and content distribution platform for public relations, from the UK company of the same name.

33
MyMediaRoom
0 reviews

MyMediaRoom is an online media hub and distribution platform from the company of the same name headquartered in Washington, DC.

34
NewsGoes
0 reviews

NewsGoes is an online news room for corporations from Australian company Comnicate. Comnicate also offers Concierge, a journalistic writing service for use with NewsGoes, if desired.

35
goPRit
0 reviews

goPRit is a public relations platform for optimizing contact with journalists from the UK company of the same name.

36
NewsBox
0 reviews

NewsBox is a publishing and public relations tool from Connectus headquartered in Baltimore, Maryland.

37
iQ Media cliQ
0 reviews

iQ Media Corp in Pennsylvania offers cliQ, a media intelligence platform of use in public relations or marketing and advertising.

38
SeeDepth
0 reviews

SeeDepth in Massachusetts offers their eponymous public relations analytics platform.

39
iPR Software
0 reviews

iPR Software (formerly iPressroom) is a suite of public relations software from the company of the same name in Encino, California.

40
PitchEngine
0 reviews

PitchEngine in Wyoming offers their eponymous public relations platform.

41
Send2Press
0 reviews

Send2Press is a press release distribution platform from Neotrope in Torrance, California.

42
Free-press-release.com

Free-press-release.com is a press release distribution platform from the New York based company of the same name.

43
ReleaseWire
0 reviews

ReleaseWire is a press release distribution and media contact management platform from the company of the same name in Green Bay, Wisconsin.

44
pr.co
0 reviews

pr.co is a press release distribution platform from the company of the same name headquartered in the Netherlands.

45
MyPRGenie
0 reviews

MyPRGenie is a public relations platform from the New York based company of the same name.

46
Mustr
0 reviews

Mustr is a public relations tool from the company of the same name.

47
Pressat
0 reviews

Pressat is a press release distribution platform from the UK company of the same name.

48
Notified PR Platform

Notified is designed to give users all the PR tools needed to drive earned media results―with just one login. Now part of Intrado since being acquired by West Corporation in 2019. The service provides real-time media monitoring across online news, print, podcast, broadcast and social…

49
Mynewsdesk
0 reviews

Mynewsdesk is a public relations and content platform from the Swedish company of the same name.

50
Bitesize PR
0 reviews

Bitesize PR headquartered in Chicago offers their eponymous press analytics and distribution platform for small businesses.

Learn More About Public Relations (PR) Software Tools

What are PR Software Tools?

PR tools are used to manage the entire public relations process. This can include planning, managing, and tracking PR campaigns, conducting PR outreach, and publishing press releases. These tools usually include a PR contact database, a news monitoring service, automated press release distribution, and campaign results measurement.

Public relations tools with robust analytics capabilities can be especially useful for PR or marketing agencies that need to justify ROI to their clients. Agile marketing and PR professionals who are testing different approaches to brand awareness and reputation management can benefit from robust analytics as well.

Different Types of PR Software

Although some products include the full range of PR capabilities, certain public relations software tools are strongest in one of the following areas:

  • content creation, editing, and optimization
  • campaign tracking and analytics, PR performance dashboards
  • media monitoring, including competitive intelligence
  • identifying and leveraging influencers, journalists, and other media contacts

PR Analytics Software

Public relations analytics software helps marketers measure the performance of their PR campaigns. Important metrics to track include the number of clicks, the number of backlinks gained, increase in traffic, level of engagement across social media platforms, etc. This type of software usually includes a campaign analytics dashboard and the ability to generate and export reports.

PR Monitoring Software

PR monitoring software monitors a brand’s presence and mentions across a set of media and social channels. Companies can track and target keywords, topics, or mentions of their company name/brand. These tools often provide updates or notifications for new mentions.

Public relations monitoring tools also help companies track overall trends in their industry and collect competitive intelligence about the PR performance of their competitors. Certain products will include analytics for media mentions such as the number and frequency of mentions, or the number of a brand’s mentions compared with mentions of competing brands.

Public relations database software

Public relations database software helps marketers connect with news outlets, journalists, bloggers, influencers, and other media figures to help promote their PR content. Typically, these tools provide a database of relevant media contacts for the company’s industry. However, certain PR solutions instead provide tools companies can use to discover and identify authoritative media contacts within their industry.

The main goal of this software is to help connect PR professionals with media personnel and market experts who would be interested in sharing the brand’s PR content, which would, in turn, increase brand awareness for the company.

PR Project Management Software

Along with media monitoring, influencer outreach, and PR analytics—project management is a critical component of executing a successful PR strategy. There are a wide range of professional services automation (PSA) and project management software tools that can help marketers keep track of all their PR deliverables. Some examples include Trello, Gryffin, and Workfront.

The following PSA and project management features can be especially helpful for PR professionals:

  • Task management
  • calendar /schedule view of tasks
  • Task assignment
  • Workflow automation
  • Document storage and management
  • Timesheet tracking
  • Resource allocation management

PR Tools Features

Larger PR and communications suite software will typically include all of the features listed below. However, public relations software that focuses on a core PR function (e.g. media monitoring, influencer outreach, or analytics) may only include a subset of these features.

  • Database of journalists, influencers, and other media contacts
  • Media monitoring for brand mentions, clicks, and backlinks
  • Media coverage reporting and monitoring
  • Tools for discovering and identifying media contacts
  • Press release distribution
  • Press release tracking and monitoring
  • Support for coverage in multiple languages
  • PR campaign measurement and analytics dashboards

PR Software Comparison

  • Reach of the tool: If you’re purchasing a tool that includes a database of media contacts, how large is the list? How regularly is it refreshed and updated? Does it include only regional media contacts, or national, or global? Make sure the contact database meets your requirements before deciding to purchase a new PR tool.
  • Type of tool: Are you looking for a platform that can do it all, or one that’s focused on a specific PR functionality? For example, if you only need a PR press release distribution tool, a large PR suite may be overkill and too expensive.
  • Cost: Be aware of the pricing structure, contract terms, and renewal policies associated with the public relatoins platforms you’re considering. Some reviewers on TrustRadius have called out that certain PR software vendors are not very transparent about contract renewal terms. Make sure to read through customer reviews of your top choices before investing in a new PR tool.
  • Ease of use: How easy to use is the platform? Will the rest of your PR team be able to learn how to use it quickly? If not, this can slow down the adoption of the tool across your team and potentially increase the amount of time it takes to accomplish certain tasks.

Pricing Information

PR software includes many products that focus on a specific PR capability, for example, press release distribution, or press release monitoring. However, enterprise software packages that span the entire set of PR capabilities are usually priced per seat. The cost of a single seat can range from $5k per year to over $10k. Additional seats are typically significantly cheaper.

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Frequently Asked Questions

What does PR software do?

Public relations software helps marketers manage the full PR lifecycle. This includes identifying and reaching out to media contacts, publishing press releases and other PR content, tracking the success of specific content and PR campaigns, monitoring the web for brand mentions, and collecting intelligence on the PR performance of competing brands.

Some PR tools provide all of these capabilities within one platform, while others focus on a specific area like press release distribution or media monitoring.

How can a PR tool benefit my business?

Some of the biggest benefits PR software provides are; time saved automating content distribution, the ability to more easily find the right media contacts and influencers, and the ability to better understand the performance of PR campaigns, and adjust them if necessary.

What are the best PR tools?

According to end-user feedback from reviewers on TrustRadius, Cision Communications Cloud is the top-rated PR tool. Other popular platforms (based on the number of reviews they have) include:

How much does PR software cost?

Most PR software vendors do not disclose pricing information on their website. However, companies can expect to pay at least a few thousand dollars per year up to $15K or $20K per year for comprehensive PR platforms that include a media database.