How to Activate First-, Second-, and Third-Party Intent Data
Learn which type of intent data are the most relevant to your business
In a world where 57% of buyers make decisions without ever talking to a salesperson, savvy marketers are finding that intent data is a valuable tool for engaging in-market accounts. But not all intent data is the same.
In this guide, learn how to access and activate the right intent data for your marketing strategy. Topics include:
- The difference between first-, second-, and third-party intent data
- When and how to use each type of intent data
- How to tap into rich intent data from review platforms