Get Results With Our Review Growth Kit
Did you know that you can increase your TrustRadius product profile visibility by 50% with just five quality reviews? And the benefits of quality reviews go well beyond our site.
Today’s B2B tech buyers want comprehensive product information upfront. On average they read two to three reviews doing their research–whether on sites like ours or on your own channels. Giving them in-depth, genuine testimonials about your product experience can help make their decision that much easier when it comes time for purchase.
You can get started for free. Download our Review Growth Kit and start generating customer reviews now. Then use your customer reviews to:
- Boost visibility by improving keyword search ranking for more keywords
- Save money on CPC by ranking for more non-branded and long tail search terms
- Increase conversion on landing pages with customer proof
- Elevate quality lead gen by incorporating customer quotes in your ad creative
- Improve conversion of email response rates by incorporating customer quotes into your marketing, SDR, and sales outreach
Additional Resources
Make Your Sales Cycle Hyper-Efficient: 8 Tips to Follow
Businesses today look for opportunities to speed up sales cycles to delight customers and boost sales. Having a clearly defined sales cycle provides a detailed road map for prioritizing leads, engaging customers, and guiding the buyer’s journey.
When & How Reviews Are Used Along the Buyer’s Journey
We know a lot about which buyers use reviews, what they’re looking for, why they use them, and how. It’s time to answer the question of when buyers use reviews.
There are three stages of the buyer’s journey—discovery, evaluation, and selection. However, it turns out that the buyer’s journey is nonlinear, and reviews are used in every stage. According to our 2022 B2B Disconnect Report, 41% of Gen Z and 29% of Millennials named “check review sites” as their first step in the buying journey.
How Do Reviews Influence B2B Buyers?
The influence of reviews on B2B buyers has steadily increased in importance year over year, and is one of the top 3 important factors for buyers choosing a product. Reviews are sought after, shared, and re-read throughout the nonlinear buyer’s journey as more information is needed to confirm a confident decision.
Best Intent Data Sources for Prospecting Customers
Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.
Best Intent Data Sources for Customer Retention and Expansion
B2B brands need the best intent data sources for customer retention and expansion. Learn about these sources and some of the common use cases.
Technology Buyers Feel More Confident After Reading Reviews
The buyers’ journey to find the perfect technology match is not the same as it used to be. When options were limited and information was selectively shared, buyers were content with settling. The journey was linear and predictable. Not anymore.
How to Build a Multi-Review Platform Strategy Playbook
Having a multi-review platform strategy is the best way to “see in the dark.” You’ve heard of “dark social” or the “dark funnel,” but have you figured out how to navigate it yet?
How to Boost SEO Using Product Review Sites
Product review sites are a great way to harness your brand’s presence and support your brand’s search engine optimization.