Resources For
Tech Marketers

How your team can tap into reviews to sell more software

by Leigh Choate

Cision has cracked the code on delivering attributable value across the customer lifecycle. As the market leader in its space, Cision’s demand gen team delivers 35% of pipeline and owns 12% of the renewal/expansion target. Their secret? Long-form user reviews.

by Leigh Kellner

Working with TrustRadius is about more than reviews – it’s about great service. But don’t take our word for it! Read reviews from real customers to see how our team helps improve your results and reduce the lift of managing a five-star review program.

by Leigh Kellner

Too many marketers forget the real person behind each lead. Learn what your leads expect, loathe, and even appreciate from your demand generation and sales programs.

by Leigh Kellner

Lauren Harris, Director Global Customer Programs at Oracle, shares how Oracle puts reviews to work. Get insight into their strategy for using reviews for branding and messaging, deal acceleration, and engaging enterprise buyers.

by Emily Sue Tomac

B2B tech companies work hard — and spend a lot of money — to break through the noise to land new customers. But where do B2B buyers and vendors actually intersect? Get this report for a pulse on the landscape of B2B buying today.

by Elizabeth Sullivan-Hasson

Finding the right project management solution is difficult: 58% of project management users have at least two tools. This guide seeks to provide software buyers with a free resource to help make better-informed purchasing decisions. It covers 11 popular products.