What’s one powerful but lesser-known tool that marketers can tap into for their account based marketing campaigns? Reviews. In this recorded webinar, Samantha Stone, Founder of The Marketing Advisory Network and ABM expert, walks you through the research and provides tactical tips on how to incorporate reviews for a 20-30% ROI increase on campaigns.
94% of Data Center Backup users are happy with their current solution, but 1 in 5 would not make the same purchase today. This guide seeks to provide software buyers with a free resource to help them make better-informed purchasing decisions. It covers 7 popular Data Center Backup products.
The top 5 resources used by business technology buyers are product demos, user reviews, vendor websites, free trials, and the vendor representative. Find out which tactics are most effective, and which could use some help!