Resources For
Tech Marketers

How your team can tap into reviews to sell more software

by Russ Somers

What’s one powerful but lesser-known tool that marketers can tap into for their account based marketing campaigns? Reviews. In this recorded webinar, Samantha Stone, Founder of The Marketing Advisory Network and ABM expert, walks you through the research and provides tactical tips on how to incorporate reviews for a 20-30% ROI increase on campaigns.

by Leigh Kellner

What are the women in tech statistics every tech employee should know? See the infographic for highlights of the state of women in tech.

by Elizabeth Sullivan-Hasson

1 in 3 accounting professionals found it difficult to choose the right software. This guide seeks to provide software buyers with a free resource to help them make better-informed purchasing decisions. It covers 9 popular accounting products.

by Alan Cooke

94% of Data Center Backup users are happy with their current solution, but 1 in 5 would not make the same purchase today. This guide seeks to provide software buyers with a free resource to help them make better-informed purchasing decisions. It covers 7 popular Data Center Backup products.

by Emily Sue Tomac

The top 5 resources used by business technology buyers are product demos, user reviews, vendor websites, free trials, and the vendor representative. Find out which tactics are most effective, and which could use some help!

by Alan Cooke

This guide seeks to provide iPaaS buyers with information to help them make better purchasing decisions. Get advice from iPaaS software users who have been through the buying process before and see at-a-glance summaries of 9 popular iPaaS products.