Resources For
Tech Marketers

How your team can tap into reviews to sell more software

by Emily Sue Tomac

In the latest version of our annual report, we surveyed 941 buyers and vendors to learn how they bought and sold tech. If you want a quick pulse on the state of B2B buying, to learn how the buyer’s journey has changed, or how to find an edge over the competition in a crowded space, this report is for you! Download your copy today.

by Megan Headley

We surveyed women in the tech industry to shed light on the power imbalance and ask about their experiences, inspirations, and challenges. These stories are individual ones, but they are not unique. This report will change the way you see the women you work with every day. Download the report. Devour it. Share it.

by Elizabeth Sullivan-Hasson

Buying new HR software can be a stress-inducing process. This guide seeks to provide HR software buyers with a free resource to help them make better-informed purchasing decisions and let them know what fellow HR professionals think of 10 popular HR Management products.

by Russ Somers

Though stakeholders from multiple departments benefit from reviews, ultimately someone has to step up and be the Customer Review Superhero. Download this eBook to learn how different teams benefit from reviews and how to pick your own review superhero.

by Emily Sue Tomac

The new buyer’s journey is all about the experience of the buyer and, spoiler alert, it doesn’t match up with the classic funnel you’re picturing. Download this eBook to lean which obstacles your buyers face and five actionable ways you can help them navigate the hazards of the software purchasing process.

by Megan Headley

Every technology vendor should have a formal review program, so we created this guide to help branch launch and scale a 5-star review program. Download this guide and learn how to unleash your customer’s voice with unbiased user reviews.