Resources For
Tech Marketers

How your team can tap into reviews to sell more software

by Alan Cooke

94% of Data Center Backup users are happy with their current solution, but 1 in 5 would not make the same purchase today. This guide seeks to provide software buyers with a free resource to help them make better-informed purchasing decisions. It covers 7 popular Data Center Backup products.

by Emily Sue Tomac

The top 5 resources used by business technology buyers are product demos, user reviews, vendor websites, free trials, and the vendor representative. Find out which tactics are most effective, and which could use some help!

by Alan Cooke

This guide seeks to provide iPaaS buyers with information to help them make better purchasing decisions. Get advice from iPaaS software users who have been through the buying process before and see at-a-glance summaries of 9 popular iPaaS products.

by Elizabeth Sullivan-Hasson

70% of marketers say marketing automation software is critical to their goals. The guide seeks to help buyers make better-informed purchasing decisions. It covers 7 popular Marketing Automation products that software buyers should consider.

by Emily Sue Tomac

Millennials now dominate the workforce. So how are they approaching software purchases?

by Emily Sue Tomac

In the latest version of our annual report, we surveyed 941 buyers and vendors to learn how they bought and sold tech. If you want a quick pulse on the state of B2B buying, to learn how the buyer’s journey has changed, or how to find an edge over the competition in a crowded space, this report is for you! Download your copy today.