Boost ABM Performance with Downstream Intent Data
Learn how to use intent data in your ABM platform to leverage in-market buyers
Field sales were grounded in 2020. Conferences were canceled and 100% of buying decisions took place online. So savvy marketing leaders are turning to downstream buyer intent data to reach in-market buyers.
Watch our on-demand webinar to hear marketing experts from WatchGuard and Planful discuss how they leverage intent data in their ABM platform to:
- Influence target accounts throughout the buyer’s journey
- Accelerate the sales cycle
- Gain a competitive edge over competitors
- Drive demand that converts