Reachmail Let's You Easily Reach Your Customers In a Professional Manner
September 08, 2015

Reachmail Let's You Easily Reach Your Customers In a Professional Manner

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Software Version

ReachMail Version 5.4.454.0.4

Overall Satisfaction with Reachmail

We used Reachmail for our email marketing campaigns within the marketing department only. Reachmail helped us easily and professionally send out communication to our customers regarding promotions, education, customer service, etc...
  • Very easy to use. Unlike other email creation / distribution systems that require heavy HTML coding knowledge - Reachmail provides a simple plug-n-play alternative.
  • Easy to navigate. It's not too deep which helps beginners find their way around.
  • Good amount of analytics for determining the success of an email campaign.
  • The process for choosing distribution lists could be better. It's not easy to select the contacts you want and DON'T want. If you want to omit certain contacts you need to create an entire new list and upload it to the system
  • No email marketing automization or lead generating capabilities.
  • It would be awesome if you could create one email and then have that one email go out to two seperate lists from two different people without having to copy the email and coordinate the lists seperately.
  • It's hard to track the ROI since Reachmail does not communicate directly with our CRM and unfortunately our Sales team was not very good at asking leads how they found out about us.
I didn't select Reachmail, it was already in place when I was hired. However, in all honesty, I think Reachmail is comparable to MailChimp.
If anyone is looking for an easy way to send out professional email communication without worrying about lead / nurture campaigns or marketing automization - I would definitely recommend Reachmail. For professional marketing agencies, this is not as robust a service as others.

ReachMail Feature Ratings

WYSIWYG email editor
9
Dynamic content
5
Ability to test dynamic content
3
Email deliverability reporting
7
List management
2
Dashboards
6
Standard reports
6
Custom reports
5