Manage Tags with Ensighten Manage
Updated January 30, 2017
Manage Tags with Ensighten Manage
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Ensighten Manage
We use Ensighten Manage to tag websites for analytics and marketing purposes. The product is flexible and powerful. Frankly, we couldn't be more pleased. Using a tag management system eliminates the tight dependencies between the website implementation and the tagging code. Ensighten Manage in particular is the best of the bunch. Its extensive Apps allow for quick and easy deployment of tagging code for common technologies, and the flexible timing controls provide all the latitude one needs to manage the performance and behavior of a website.
- Apps: Very handy for quick deployment of common marketing and analytics solutions.
- Data layers: Extremely useful for providing an abstraction layer between the site and the data needed for tagging purposes.
- Deployment timing options: Perfect for managing tag performance.
- We would like to see more features around Conditions -- better change tracking, for example. This is a nitpick, but it's a clear area of improvement.
- The ramp up to learn and effectively use Ensighten Manage is steep. However, once the tool is mastered, the ROI is realized many times over.