Brandwatch is certainly the most dynamic and well supported Social Insight platform available today
Updated December 10, 2021
Brandwatch is certainly the most dynamic and well supported Social Insight platform available today
Score 5 out of 10
Vetted Review
Verified User
Software Version
Pro,Enterprise/Q,Enterprise/M
Overall Satisfaction with Brandwatch Analytics
We use Brandwatch Analytics as the core technology for our research into conversation around brands and entertainment properties and personalities. This involves utilising Brandwatch Analytics as a platform more than a tool, an option that would not be possible using any other social listening technology.
- Highly programmable setup allows for deep categorisation of social and online conversation data.
- Useful and clear UI that allows easy access to granular reporting.
- Highly responsive and knowledge support and account management teams.
- Company is clearly committed to evolving their platform for their clients as well as being responsive to their recommendations.
- The UI sometimes struggles with larger categorisation sets but this can be worked around by exporting to Excel and creating your own graphs there.
- Our business is hugely dependent on Brandwatch Analytics as it is our core technology and so the ROI is clear.
- We have been able to work with the Brandwatch Analytics team to develop new solutions built on the platform and they have always provided excellent support.
I have used all of the other main social listening tools and what they lack compared to Brandwatch Analytics is the ability to configure to the point you can actually build a social listening solution with them. I class the difference as being that these technologies are 'tools' whereas Brandwatch Analytics is a true 'platform'.
2 - Brandwatch Analytics users at EntSight work within research, analysis and client management.
Brandwatch Analytics Implementation
- Implemented in-house
Change management was minimal