Media Company use of Ensighten
December 15, 2015
Media Company use of Ensighten
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Ensighten Manage
We use Ensighten as a tag manager for certain tags on our website - mainly 3rd party tags so we a have a better way to control and also for management of our Target mbox tags. It is being used only in our organization as far as I'm aware. It addresses the problems we have of being able to control JS code for third parties and to make changes more easily than going through our engineering group.
- Allows flexibility in managing code
- Allows control of mbox tags - expense management
- Allows flexability in analytics code updates and changes
- More product communication
- Doesn't work as well as Adobe DTM with analytics tags
- Hard to implement in large scale operations for advertising tags
- No change in our ROI
- Improved efficiency in 3rd party tag management
Ensighten had more flexibility at the time of installation with all of our tags, and wasn't just for analytics