"Once again into the Reach... "
January 29, 2016
"Once again into the Reach... "
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Reachmail
Our interactive marketing team at Aon Affinity uses ReachMail to deploy multi-wave email marketing campaigns to help generate business for our life and health insurance solutions. Our department is the sole user of ReachMail, as the rest of our organization uses ExactTarget. We utilize ReachMail to address our hundreds of thousands of recipients on a weekly basis and offer them a variety of insurance products. It's the fastest and cheapest way to keep in contact with these individuals.
- The interface is very easy to use.
- The report offers a wide variety of metrics, including mobile opens and percentages.
- The organization and easy implementation of Suppression Lists is very helpful.
- Fast, robust asset library.
- There are no batch report downloads. When I have multiple variations and waves in a campaign, I have to download reports individually. I'd like for a way to download one report of all sends during a certain time period, or given another set of parameters.
- It would save a lot of time if we had the ability to upload multiple images or assets at once.
- There's only a two-level "tree" of organization of lists and suppression lists. It would be great if we had the abililty to nest lists into better categories, rather than having to scroll through one giant list of suppressions or deployment lists. Something like a 2015 folder, then inside that a Business Unit folder, then inside that, a Campaign folder, etc. This would make things much easier to find.
- Absolutely faster lead conversion.
- Increased open and click-through rates, based on reporting and multi-variate testing.
- Useful, immediate file hosting for same-day deployment and reference.
- Ability to integrate tools like Google Tag Manager that results in stronger strategic planning and marketing efforts.
Exact Target is preferable for batch jobs, including custom reporting, as well as list organization and folder trees, but I enjoy the ReachMail experience better overall. ReachMail generally has a faster interface; it's easier to implement personalization, and ReachMail can use multiple file formats for list uploads while Exact Target uses only .CSV files.