Excellent consultancy, suitable for complex tests and in-depth analysis of test results
March 29, 2016
Excellent consultancy, suitable for complex tests and in-depth analysis of test results
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Webtrends Optimize
We use Webtrends Optimize for running A/B and MVT tests, serving targeted experiences and collecting information about the performance of different functionalities of our website across multiple markets.
Using the tool we find answers to specific business questions that come from different departments across the company.
Using the tool we find answers to specific business questions that come from different departments across the company.
- Excellent consultancy - the consultant that works on our account understands our objectives and comes with great ideas. He keeps us focused on our goals and helps us to get the learnings from the particular business question we are testing quickly. At the same time, he is always up for a challenge and we manage to build very complicated tests really quickly.
- The tool has the option to collect custom variables. This helps us to assess the results from a particular test in great detail and make informed decisions based on test results.
- Easy integration with any analytics tool which allows more in-depth analysis of test results.
- Easy implementation - it is just a copy and paste of the code. Takes seconds if you are using a tag container.
- Regular, detailed reporting for each test.
- Regular update on progress, and review meetings which allows us to address quickly any issues.
- The UI of the tool is not intuitive. However, the consultant assists with training and detailed step-by-step instructions how something works.
- Export of custom variables collected with a test could be improved - currently, data processing and preparation of the exported data could be time-consuming.
- Not a very flexible pricing model - upgrading the service on a temporary basis cannot be easily done.
- We see great results from applying the learnings we got from running test with Webtrends Optimize
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources.