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Super easy news distribution and reporting
Updated July 12, 2016

Super easy news distribution and reporting

Jess Messenger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Business Wire

We use Business Wire with select clients to broadly distribute their news releases in order to promote exciting news such as award wins, product launches and more. Business Wire provides clients with quality press coverage on credible sites and on social media. It allows our organization to quickly and easily disseminate news across the web.
  • Business Wire allows you to have one of their team members review the copy before it is distributed, so that you can have a final set of eyes on the content.
  • Business Wire allows you to customize your distribution. You select the state, region, etc., the key words and topics, allowing you to send out a press release that fits your needs and your budget.
  • Business Wire offers clear reporting, showing where the release was picked up, metrics for these sites and more.
  • Business Wire allows you to pre-schedule a press release in case you are unable to send it out at the exact time that the client needs the news to go out.
  • There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.
  • The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc.
  • It's definitely had a positive impact on our relationship with several clients. Many clients want to see their news spread far and wide, so it's typically worth the cost to get all the coverage that Business Wire provides.
In the past, we've used PR Newswire and I think you get WAY better coverage with Business Wire. We've been using Business Wire for years and have seen great results with the product. In addition to great coverage, our account people have been very accommodating and friendly, and I know I can always rely on them if I have a question about a distribution.
For clients that have the budget, I would definitely recommend using Business Wire to distribute their news. If they set up Google Alerts, they'll soon start to see the results in their alerts, which is very exciting and can help drive greater traffic to their website and encourage greater awareness of key announcements.

Using Business Wire

4 - These individuals are all client account managers.
We do not have someone in a dedicated support role in house for Business Wire. If we have issues, we contact the BW support team and they are very responsive.
  • Quality coverage
  • Wide distribution
  • Solid reporting
It's the best service we have used. We have tried a competitor and everyone prefers Business Wire.

Business Wire Implementation

Business Wire is very easy to implement. This isn't a requirement, but it's recommended that you begin to set up saved distributions for different clients so that you don't have to start over from scratch. Rather than doing all this work on the front end, you can just do it as you send out your first piece of news for each client.
  • Implemented in-house
Change management was minimal
  • None - this program is very easy to implement and understand, even for those who have not ever worked with it previously.

Business Wire Support

The team members are very quick to respond and do their absolute best to help resolve issues quickly. I also like that I can have one of them proofread my press releases before they are distributed. It always helps to have another set of eyes on the content. There have been a few times that they've caught an error that nobody else did so it's worth the extra couple minutes that it takes!
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
On several occasions, there has been a very small error in a press release that myself and my team members did not catch, such as a missing quotation mark or an alternative spelling suggestion. The Business Wire support person calls our office on the phone to talk through the correction.