Overall Satisfaction with Ensighten Pulse
The software group is currently using Pulse for measuring all digital interaction with our content across owned and un-owned properties through email, display banners, and website visits. We utilize cookie operations to establish view patterns, leverage clickstream level information for customer journey, and enable enhanced attribution modeling. Our initial use case was to measure the efficacy of our online advertising and as such we started our own bot identification and frequency cap monitoring across all of our publishers.
- Pulse is the ultimate tracking tool. Almost anything you want to do with it is enabled and capable.
- Pricing for Pulse was very aggressive as an early buyer.
- The support team for Pulse is always very quick to respond and adapt their product roadmap to meet customer feedback.
- We were one of the first users of the product and there was very little documentation or best practices established.
- Ensighten's TMS product is very 'marketer friendly' and the Pulse product requires a much more technical skillset to implement and leverage.
- We identified over 20M impressions that should have been re-allocated due to frequency caps and have utilized our modeling to push more adaptive frequency caps by marketing message through our ad network.
- We will pilot a program where we block 'saturated' users and those exhibiting 'bot-like' behavior through our ad networks to further improve our advertising effectiveness.
- We do have a resource cost in maintaining a separate server and a systems developer to maintain our environment. Where I'd prefer to pay for a full SaaS application and utilize that resource in another area.