Campaigner, it gets the job done, but that's about it.
March 14, 2017

Campaigner, it gets the job done, but that's about it.

Tim Sessions | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Campaigner

We use Campaigner as a 3rd party application that our clients can use to send newsletters. We have a white label account that we've skinned with our logo and color scheme. Not all of our clients use it, as it is a paid feature. It addresses the need for those of our clients who need to send newsletters and eblasts to be able to do so.
  • Email Customization
  • Contact Management
  • Form
  • Workflow Processes
  • Account Customization
  • More Newsletter Scheduling options
  • Faster Customer Support
  • We are able to sell Campaigner as a premium feature
  • The plans can be a bit pricey
  • We do cover cost by using their flexible "bucket" model.
MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
Campaigner is well suited in the Newsletter realm. If you need to send eblasts and newsletters, Campaigner has the functionality. If a client is just sending of one-off emails here and there, it doesn't make sense to use Campaigner. It is a great tool for mass marketing and email campaign marketing.

Campaigner Feature Ratings

WYSIWYG email editor
9
Dynamic content
5
Ability to test dynamic content
4
Landing pages
6
A/B testing
7
Mobile optimization
3
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Dashboards
5
Standard reports
5
Custom reports
2