Overall Satisfaction with AB Tasty
We're using AB Tasty in our customer experience department but we are making it available to our whole organization: the developers' team, business units, and marketing. Developers and marketers can use it because modifications can be made with a WYSIWYG tool or directly in Javascript. AB Tasty helps managers to make the right choice based on data and not on feeling.
It also addresses delivery and time-to-market issues.
It also addresses delivery and time-to-market issues.
- Easy way to transform your winner variant to a personalization.
- Their statistical calculation engine is based on a Bayesian approach.
- Documentation is not very detailed.
- The editor is a bit slow to load.
- I don't know, I'm the developer. But if it was negative, I guess we wouldn't buy the solution for one more year.
We used Webtrends Optimize before AB Tasty. We needed to change because, with Webtrends, you had to be a developer to use it. It was in 2015, I think Webtrends can now be used by non-technical users. In 2015, we made a request for proposals and AB Tasty was the most affordable and stable solution using the Bayesian methodology we were looking for.