CallidusCloud for Personalized Student Communication
April 04, 2017
CallidusCloud for Personalized Student Communication
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with CallidusCloud Marketing Automation
CallidusCloud was purchased to use in conjunction with Salesforce as our customer relation management tool. We need a mass email tool in order to communicate with our over 150,000 annual inquiries. We are currently using CallidusCloud within three different units focused on student recruitment but continue to look for other units that would benefit from the tools.
We selected CallidusCloud (Genius) to use as an integrated tool with salesforce to manage communication and also as a standalone instance for contacts that do not live within our CRM. This tool allows to create automated workflows for email series to select populations as well as one to many communications. We are also able to track analytics on open rates, timing of email send, A/B testing.
We selected CallidusCloud (Genius) to use as an integrated tool with salesforce to manage communication and also as a standalone instance for contacts that do not live within our CRM. This tool allows to create automated workflows for email series to select populations as well as one to many communications. We are also able to track analytics on open rates, timing of email send, A/B testing.
- Creating Automated Workflows
- A/B testing options
- Template Designs that are able to be shared among users
- Analytics for open rates, send times, email subjects
- We sometimes run into technical issues such as sending a test email but they are quickly rectified.
- We purchase by email blocks but if we don't use them we lose them.
- Improved and connect analytics on email campaigns.
- Ability to build out email series, create automation and let the process run.
- Ease of use on "one off" email series for lists of contacts that are not in Salesforce.
We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.