BrightEdge helps our marketing team be more successful!
October 19, 2017
BrightEdge helps our marketing team be more successful!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with BrightEdge
BrightEdge is used by our marketing team - primarily by our content creators and web admin. BrightEdge allows us to see a variety of metrics based on search engine keywords, that we rank for, could rank for, and what our competitors rank for. We also use BrightEdge to identify keywords or topics to create new content around on our website - mostly for Blogs.
- Account management. We have regularly scheduled calls for our account management team to go over our account, strategy, and anything else we need help with.
- BrightEdge gives you recommendations for each preferred page in order to ensure you are doing everything you can to rank well for the targeted keyword/s on a given page.
- You can easily track all keywords you focus on and see how you rank on Google, any rank change, trends, etc.
- Integration/automation with your website. It would be great if BrightEdge could automatically pull in new URLs from our website instead of us having to manually add them for each new piece of content we create.
- I wish our account stats updated more frequently than once a week. Sometimes it's fine, but sometimes you create a new keyword group and have to wait a week to see the details. A nice option would be a week by default, but with the option to force live data when needed.
- Sometimes certain options seem hidden in the UI. For example, after a year of using the product I just realized there was a section that was actually a drop-down. To BrightEdges credit, it does have a drop-down icon, but I think the placement is in an area that I overlook. Maybe stylizing all options on a page would help, instead of having different looking options in different areas of the page.
- We do not measure ROI, we measure trends in the number of keywords we rank for and if that trend is in the positive or the negative.
The biggest differentiator was the salesperson. Conductor was pushy and used sales tactics to try to get us to sign up. BrightEdge did not, they took more of a partnership approach and were not pushy.