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Branch - A great tool for Universal Links
November 03, 2017

Branch - A great tool for Universal Links

Kunal Verma | TrustRadius Reviewer
Score 8 out of 10
Vetted Review

Overall Satisfaction with Branch

Tracking a referrer via the referral link is one of the main business problems I'm currently trying to tackle. One can find an individual referrer as well as the referred user count. It is highly helpful for tracking and measuring the effectiveness of one's campaigns.
  • Tracking of link metrics
  • Cross-platform links
  • Passing of parameters even if app is not installed.
  • Difficult for newcomers to implement correctly
  • UserID, BranchID and similar attributes can sometimes lead to ambiguity
  • Some issues on iOS
  • Very cost efficient.
  • Firebase
Branch is better for link tracking and data passing.

Referrals by Branch is another nice feature where one can see the influencers' as well as the referred user's count. Cross-channel analytics is very useful for tracking campaigns.

There are a lot of conversions that can often time be difficult for newcomers to implement correctly. UserID, BranchID and similar attributes can sometimes lead to ambiguity in understanding.

All in all, a brilliant experience with great results to be yielded by an implementer of Branch's resources.