Item: Bronto Marketing Platform (discontinued)
Rating: 3
Author: Kristen Ranger

Use Cases and Deployment Scope

Bronto is used as our main ESP and supports the bulk of emails sent from our email program. All of our marketing emails that drive sales deploy out of Bronto and some of our automated series deploy out of Bronto.

Pros and Cons

Deliverability on our emails is always high, which is critical to the success of our email channel.

The ability to only keep customer engagement data for 3 months is extremely limiting and makes it hard for us to create a sophisticated email program in Bronto.
Overall Bronto is very clunky to use and not very user-friendly. I've used a lot of ESPs in my career, and Bronto is one of the more outdated in terms of functionality and features.
The tech team takes a very long time to resolve issues and doesn't do a great job of communicating when issues will be resolved.

Return on Investment

Bronto drives the majority of our monthly revenue from the email channel, so in that way it has a positive impact on our overall business.

Alternatives Considered

Marketo, Klaviyo and HubSpot

We also use Ometria because of Bronto's inability to handle advanced segmentation and behavioral triggers. We are still evaluating some of the other options. The only reason we use Bronto is because our email consultants (Email Aptitude) are most comfortable with it.

Other Software Used

Shopify Plus

Likelihood to Recommend

Bronto is good for batch/blast type emails (i.e. sending the same message to everyone on your list) but it can not handle sophisticated segmentation or behavioral based triggers well.

Bronto is Outdated

Overall Satisfaction with Bronto Marketing Platform