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User-Friendly Platform, Customer Service & Product Updates Make for a Great Expereince
April 12, 2018

User-Friendly Platform, Customer Service & Product Updates Make for a Great Expereince

Wesley Polk Lucas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

The Meltwater Media Intelligence Platform is utilized by the Marketing Department at Visit Frisco. It allows us to track media mentions of not only our organization, but our media efforts to promote our events and tourism partners here in Frisco.
  • The Meltwater platform is extremely user-friendly. I like the simplicity of the navigation, layout and search functions.
  • The search capabilities are great. I can narrow my search of a particular media contact down to topic, location and event see previous published works to determine if they're a relevant source to our efforts.
  • We utilize the Dashboard and widgets within them daily. We love to see our potential reach, estimated ad value, content stream, etc. It really shows us in real time that our efforts are achieving real results.
  • The ability to create more searches without added cost would be nice. Or the ability to freeze/hold searches in order to add more without adding to total... we have annual events that we only track for a certain amount of time, so I'm having to save those search terms and delete them in order for us to track new things that are upcoming.
  • When sending an alert/release through outreach, I wish there was a way when selecting recipients, to see and select individual names from saved lists (without having to know the name). Sometimes we have something to send out that we want to send to a few specific people from several lists. We end up having to go back to saved lists, selecting those people and creating an entirely new list, which we end up deleting because it's never always the same people.
  • A huge positive impact that we've had is that we are able to easily create post-event media reports for our clients. The shareable Dashboards are a great addition and have really helped us streamline that process.
I feel that the Meltwater platform is much more user-friendly and Meltwater's customer service was superbly higher than that of Cision's.

Note: my experience with Cision was more than 3 years ago.
The usability and reporting are the biggest things I share with colleagues when asked about the platform. Meltwater's customer service is also extremely high and something worth noting.