I love Meltwater for Media Tracking!
April 12, 2018

I love Meltwater for Media Tracking!

Abbey Dufoe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

We use it across the whole organization to track media pickups about our organization and our programs. It addresses how we're seen in the media and social media. We also track trends with keywords to see how other organizations are writing about topics we care about so we can stay ahead.
  • Tracks media mentions
  • Tracks social media
  • Exports journalists and sources
  • The ability to edit things within the platform. I have to export all my searches, which is cumbersome
  • Allows us to keep track of all media mentions
  • Provides specific deliverables to our board
  • Shows growth year over year with specific data
We love Meltwater for all the extra features, with the abilities to customize. A lot of other PR software doesn't allow for that kind of drill-down, so I really appreciate that from Meltwater.
It's great for tracking how your company is doing in the media, across social media channels, and for figuring out how to reach people through their listening tools. By tracking certain keywords, you can see what your competition is writing about, which is very helpful. However, it's not helpful in sentiment analysis if you're writing about something negative like "climate change", which is mostly always negative. We just ignore that part of the platform.