Overall Satisfaction with emfluence Marketing Platform
While we originally used the platform for only prospective students we have since moved to using it for communications in multiple sections of our business practice including student, alumni and faculty and staff.
- The deliverabililty and placement reporting really provide insight as to where/when your message has landed with the end user. The preflight also allows you to make sure you have less chance of hitting the dreaded spam box.
- We have used the platform many times for RSVPing to events. It is very useful in messaging respondents and sending separate follow ups to those that haven't responded. It also allows us to be able to easily collect check in lists for staff to have at the time the event starts.
- We use the platform in part of our communication strategy to celebrate birthdays and anniversaries. The video link component has added an extra layer of fun to students and staff.
- One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc
- We actually just finished a case study with our team it can be found here: https://emfluence.com/case-study/concorde-career-colleges-new-student-series