Drip is the best automation platform I've demoed and deployed.
May 14, 2018
Drip is the best automation platform I've demoed and deployed.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Drip from Leadpages
I've utilized several marketing automation platforms, from Hubspot to Pardot, and Drip is definitely a unique and powerful tool. The best part is that it's affordable, easily the most customizable digital marketing automation tool on the market, and can do whatever you're creativity will allow. The flip side is that you need to know HTML coding, be able to utilize webhooks, conversion tracking, wildcards, and other technical platforms like Google Tag Manager and Analytics, to fully implement the platform. It's not like Hubspot, which is more 'drag and drop', lite-tech, for markers and businesses that aren't as tech-savvy. I've recommended it to many marketing managers and VPs in my network, at the American Marketing Association, to onboard as their new automation platform.
- Ability to create advanced workflows and triggers, that can be customized to an infinite level of sophistication.
- Analytics are sound and powerful. Create custom segment analyses by data tags and defined fields.
- Ability to create as many custom fields as needed from your CRM platform: what was purchased, anniversaries, brand of purchase, etc.
- Integrates with any open-source, cloud-based CRM via API.
- Limitless campaign and trigger opportunities -- be as creative and sophisticated as you'd like.
- Their support team is like having a consultant or agency partner. I've done some amazing work with their team, in-house, without needing to hire out consultants.
- Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
- Any supported integration partners are always good to see. They have expanded in this area, recently.
- Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
- Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."
- We've seen a 45 percent increase in customer survey completions, due to automated reminders and campaigns.
- We've seen a 10 percent increase in customer traffic on our website.
- We've seen a 300 percent increase in online credit applications on our website and form conversions.
- HubSpot, Pardot, Constant Contact and Vertical Response
As discussed earlier on, Drip from Leadpages is much more customizable and affordable than the competition. My experience has been excellent with the product support team and the business in general. I'm also a Leadpages customer, for custom landing pages and site popups, forms, etc. A worthwhile partnership, which I've recommended to many in my marketing network.